International Congress and Convention Association.
www.iccaworld.com | #RSMP13
Welkom! Welcome!
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Eric Bakermans, Manager Marketing Meetings,Conventions & Events, NBTC
&
Jos Vranken, CEO, NBTC
Welcome to the Netherlands
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Jos Vranken, CEO, NBTC
Welcome to the Netherlands
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Marc Horsmans, Head of Business Marketing andConventions, Amsterdam Marketing
&
Frans van der Avert, CEO, Amsterdam Marketing
Welcome to Amsterdam
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
• Marlies Steinenbach-Verstoep, Manager BusinessDevelopment, Amsterdam RAI
• Martin Sirk, CEO, ICCA
• Juan Jose Garcia, Director of Marketing & Sales,Barcelo Congresos, Spain
• Willy Cortus, ICCA Data Research Executive /Education Officer, ICCA
Welcome to the RAI, ICCA and theRSMP
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
• ICCA staff
• Safety
• Public transport http://9292.nl/en#
• CMP clock hours
Here we go!
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
• Hybrid session: send in your questions via
- associationbidding.com
- Twitter, #ICCAbidding
• ROI handbook
• This evening
• Tomorrow evening
What else:
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
• Put your pictures and messages on Facebook:/ICCAWORLD
• Use Twitter: #RSMP13
• Exchange contact details via SpotMe
• Find each other on LinkedIn
Let’s share
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
This year’s charity: Stichting Steun Emma
- For renovation of the Emma Children’sHospital at the AMC in Amsterdam
- For the ‘Cheer up’ fund (activities for sickchildren). Buy a small gift for a sick child
- Amsterdam RAI is already a supporter
& Give back
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Goedemorgen = good morning
Goedemiddag = good afternoon
Goedenavond = good evening
Alsjeblieft = please/here you are
Dankjewel = thank you
Tot ziens = see you later
Variations: doei / doeidoei
Schitterend = Brilliant
How’s your Dutch?
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
How to use the SpotMe app for the RSMP
Patrice Müller, Project Manager, SpotMe,Switzerland
SpotMe
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Tim Schwartzman, ICCA Data Researcher, ICCA
Business Exchange
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Business Exchange Session
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Business Exchange Session
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Business Exchange Session
International Congress and Convention Association.
www.iccaworld.com | #RSMP13
Marketing Success:
It’s not about the Price Tag!
Martin Sirk, ICCA CEO
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Marketing Success:It’s not about the Price Tag!
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Group exercise
Invisible; under-utilised; unrecognised; ignored; misunderstood; ill-used; inefficient
Assets * Resources * Opportunities * Connections * Behaviour
Objective: one great new zero- or negative-cost idea per person
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Talent
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Business already on the books
Ambassadors * External clients * Delegates * Speakers
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Your destination’s population
Enthusiasts * Bloggers * Clubs * Eccentrics * Students * Ordinary souls
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Internal power networks
Politicians * Stars * Company bosses * Professors * Meetings industry team
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
External power networks
Consortia * Partnerships * Associations * Competitors
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Abstract assets
Knowledge * Ideas * Experimentation * Creativity * Poverty!
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Most organisations are doing things that waste time, don’t work, damage reputations,and can cost a fortune!
ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13
Marketing success:It’s not about the Price Tag