RSS Applied Marketing Strategy
using RSS for marketing your product
DEFINE YOUR RSS STRATEGY
Decide who your RSS feed will target
Determine how the rss marketing will tie in with your other marketing plans
Set goals so you can determine if your RSS marketing strategy is effective
MONITOR OTHER FEEDS
Watch the feeds from your competitors
Figure out what works for them and adapt it for your business
Stay up to date with their changes
DECIDE WHAT TO PUT IN YOUR RSS FEED
RSS can deliver regularly updated podcast
Market your companies videos via rss feeds
RSS marketing is great for blog feeds and blog marketing
Instantly notify customers of price changes via RSS
PROMOTE YOUR RSS FEED
Promote your feed on your site. The RSS feed should be highly visible and easily subscribed to
Promote your feed on other sites like Feedburner
Optimize the RSS feed for search engines
TRACK PROGRESS OF RSS MARKETING
Track as many metrics as you can
Use a service like feedburner to track subscribers
Monitor click throughs and ad views if you have them in your feed