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Enterprise Platform Helping You Grow and Win new Business

Rupert Staines, MD EMEA

November 19, 2013

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Your audience is everywhere

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RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers, and connects them to their next customer.

RadiumOne What we do.

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〉  We tap Tens of billions of real-time impressions each day across the Web, video, social and mobile to reach consumers in real-time no matter where they are.

〉  Our tools and methodologies

increase the relevance and personalisation of ads through sophisticated algorithms that find valuable characteristics, gauge consumer behaviours, and target ads with laser focus to the right audiences.

Programmatic Everything We believe:

In 5 years, 95% of digital marketing will be automated by software.

〉  Our software uses artificial intelligence to agg rega te , book , flight, analyse and optimise all forms of digital media

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What about the world is changing that makes innovation necessary?

Data is complex Buying is difficult Value is hard to understand

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Every marketer is now a publisher Every publisher is now a marketer Every consumer is now both

CONVERSATION ECONOMY!

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Big Data is Social: Socialization of Information

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Known

Unknown

⏏  

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Leaking Data…..?

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AUDIENCE IS EVERYWHERE

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Big Data Building the seed from 1st party data

Mobile targeting cross-platform

Users searching for & sharing relevant terms

Users Interacting with Shortened Po.st URL from FB, TW, or Posted Content

#SUV  #sedan,  #superbowlcommercials,    #innova7on,  #midsizecar  

@Hyundai  @Sonata  

@Pickyourteam  

#HashTag & @Handle Targeting

Defined Demo Data

Advanced link shortener

Aggregated sharing tool for publishers

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LATENCY

1st vs. 3rd PARTY DATA!

Relevance, Right Time, Right Place….

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The Importance of Fresh Data

Although less than 5% of impressions were served on the first day, these impressions accounted for more than 40% of all conversions.  Source: RadiumOne, 2013

Overall Conversion Rate

0.0%  

10.0%  

20.0%  

30.0%  

40.0%  

50.0%  

60.0%  

70.0%  

80.0%  

90.0%  

100.0%  

1   3   5   7   9  11  13  15  17  19  21  23  25  27  29  31  33  35  37  39  41  43  45  47  49  51  53  55  57  59  61  63  65  67  69  71  73  75  77  79  81  83  85  87  89  

Cumula7ve  %  of  all  impressions   Cumula7ve  %  of  all  conversions  

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Activation…..

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Dynamic Data Identifies Real-Time Interest

Interested Consumers Right Now

connections mobile social

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Social and Mobile are Overlapping

55%+ of a l l shar ing and engagement happens on a mobile device

‘Social’ is by nature ‘mobile’

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Branded Content : Native Ads

Make Advertising Information….. •  Built on content experiences

•  Informed by proprietary data and insights

•  Presented to audiences at scale via brand messages within engaging formats

•  Optimised for Social Engagement

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In Summary…..

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Single customer view

Platform Stack

DSP

DMP

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Scale, Precision, Transparency Core Capabilities

Intelligence  Big  Data:  Proprietary,    1st  party  data  

Leverage  data  from  all  consumer  touchpoints  

Ac7va7on  Ar7ficial  Intelligence:    Decision-­‐making  Amplifica7on  Program  management    

Brand  ac7va7on  Content  distribu7on  Adver7sing  

Insights  Mone7sa7on  Applica7ons:  Ac7onable  consumer  behaviour  tracking  

Understand,  segment  and  amplify  audiences  

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#thanks

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〉  The integrity and security of a Client’s data is paramount to us

〉  All cookie matching is anonymous

〉  Audience Data(ShareGraph) modeling or any other approved use case is strictly segregated

〉  Unavailable to anyone else for any other purpose

〉  Accessible only to users approved by Client

〉  Transparency

〉  Clients are welcome to audit our operations upon demand

〉  We uphold strict data protection standards

〉  We do not use Personally Identifiable Information (PII) in ad targeting

〉  We are certified by the NAI, IAB, PrivacyChoice, EDAA

〉  We are one of only a select number of partners asked to work with Facebook (FBX)

Private  &  Confiden7al  -­‐  22  

Protecting Data

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Similar  Products  for  different  use  cases

R1  DSP-­‐DMP   360’  View  of  Customer  

Display    RTB  

Mobile  RTB  

Video  RTB   Push   Email   Social   Site   Call  

Center  

SDKs   Po.st   3rd  Party  

Marke7ng  (PII)  Ad  (Non  PII)  

Data  Inges7on  &  Cleansing  

Audience  Crea7on  &  Ac7va7on  

Planning  

Insights  

FBX  

3rd  Party   POS   Internal    

Anonymiser  

De-­‐Anonymiser  

Customer  Data  Store  Anonymous  Digital  Persona  Data  Store    

R1 DSP-DMP & Customer 360

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〉  Minimise internal development and integration risk from data to delivery 〉  Realise significant time-to-market benefits 〉  Leverage a state-of-the-art integrated ad tech stack

R1 DMP

R1 DSP

R1 PAI*

INTELLIGENCE INSIGHT ACTIVATION

Managed Service: Join the Dots…

〉  *Predictive Algorithmic Insight

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〉  White label solution

Help Clients, their Agencies, and Publishers to drive new business

〉  Data

Protect both publisher and brand audience data

〉  Minimise integration risk and hidden costs

Increase speed-to-market

〉  Performance

Generate performance based on in-market customers

〉  Integration

Offer tightly integrated DSP capabilities, enabling a significant increase in transparency, frequency, amplification and audience extension leading to engagement and conversion

〉  Insights

Provide ‘Actionable’ commercial insight around audience

Roadmap to Success