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Solve The Puzzle media kit 2009 The guide for decision makers in the embedded, real-time and open systems computer industry The magazine of record for the embedded computing industry
Solve The Puzzlemedia kit 2009
The guide for decision makers in the embedded, real-time and open systems computer industry
The magazine of record for the embedded computing industry
CIRCULATION
EDITORIAL SECTIONStechnology in contextRTC covers cutting-edge technology in real-world applications, including medicine, communications, aerospace, industrial automation, and control. The Technology in Context sections looks at the impact of embedded technology in these major application areas. Our editors strategically select key technologies where the solutions outlined and information provided are highly applicable and transferable.
solutions engineeringRTC focuses on how OEMs can achieve solutions within the standards-based environment. Solutions Engineering covers the impact of standards such as ATCA and IPv6 and issues such as
EMI and SAF specifications for systems that are built and deployed to address real-world situations.
industry insightOur editors compile and consider different approaches to a technology
sector, helping the reader ready their product for market. This includes such issues as updates on industry standards,
advances in semiconductors, development tools, connectors, RTOSs, and networking
infrastructure.
system integrationRTC magazine devotes an entire section each month to the latest developments in real-time operating systems, development, and analysis tools and standards, as well as the latest verification and debug strategies. Our editors are the most experienced in the technical publishing industry on embedded software, and our readers confidently open them for insight and expertise.
products and technologyThe design community turns to RTC magazine for the latest product developments.
EDITORIAL THAT MATTERSRTC reaches critical decision makers and will continue to break new ground as technologies emergeRTC magazine plays the leadership role in the industry. It is the first place engineers turn for in-depth coverage of the latest developments in embedded technology.
READERS’ END USE FUNCTION
CO
MM
UN
ICAT
ION
S12
%
AUTOMATION& CONTROL
26%
MEDICAL12%MILITARY
12%
RETAIL/POS7%
TRANSPORTATION9%
SECURITY15%
OT
HE
R3
%
TES
T & M
EA
SU
RE
ME
NT
6%
0 5 10 15 20 25 30
AREAS OF ENGINEERING DEVELOPMENTCONNECTIVITY30%
14%
14%
10%
25%
22%
16%
SIGNAL PROCESSING
BLADE SERVER PROCESSING
BLADE SERVER SWITCHING
CONTROL FUNCTIONS
POS/RETAIL TERMINAL
SAFETY/PROTECTION
0 5 10 15 20 25 30 35
JOB TITLES
34%
26%
2%
17%
19%
2%
ENGINEERING MANAGER/PROGRAM MANAGER
HARDWARE ENGINEER/DESIGNER
BUSINESS DEVELOPMENT
DESIGN TEAM LEADER
EXECUTIVE MANAGEMENT
OTHER
total circulation 37,000 • 20,000 print circulation in
the usa • 17,000 digital circulation
Worldwide
CIRCULATION THAT COUNTSRTC has mastered the circulation puzzle. Through our regional events, participation with industry exhibitions and continual circulation development, we have created the most focused and unique circulation in the industry.
INFORMATION
RTC’s Readers are the most active participants in the industry: 82% of the magazine’s subscribers have attended an embedded industry conference or exhibition within the last 12 months.
rate comBinationsRates for COTS Journal, RTC, PKG and Portable Design can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all four publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.
technology in context
solutions engineering
industry insight
system integration
promotional opportunities
January Microcontrollers Bring Big Power to Small Places
Wireless Sensors: Mini-Networks Stretch into the Real World
Interconnect Wars: Sorting Out the Survivors
Machine to Machine: Small Modules Make Big Systems
COM Express Showcase
FPGA Board Showcase
FeBruary COMs vs. SBCs: Trade-offs and Pitfalls
FPGA Board Solutions: Multiple Personalities Trim System Costs
Ruggedization: Making Rugged That Which Was Not
CompactPCI ExpressBonus Distribution: Embedded World
Multicore Board Showcase
marchMulticore Processors: Making Progress on the Promise
10 Gbit Ethernet Aims at 100 Gbit
I/O Subsystems: Standard, Custom, or Modular?
Real Time or Real Time Enough? Match System Requirements to CPU Speed
Bonus Distribution: ECS West
Small Form Factor SIG Showcase
april Small Form Factor Developments and Trends
Fire It Up! The Perils of Powering Up COM-I/O Board Combos
LPC Bus: Why It’s Needed and Where It Fits
Green Engineering: Spreading Intelligence to Save Power
ATCA Showcase
may MicroTCA and 3U cPCI in Control
The Incredible Shrinking Blade Server
USB Stakes Its Claim in the Embedded World
Multicore CPUs Marry Windows with RTOSs
USB Module Showcase
PC/104 Express Showcase
June COM Modules Bring CPUs to More Specialized Apps
Intelligent Power Management with ACPI and More
Managing Small Modules with I2C
Motion Control: Combining Vision with Control
Ethernet Boards Showcase
Industrial Box PC Showcase
JulyLow-Power Processors Deliver High-Power Performance
Data Acquisition with Small Modules
Security for Wireless Networking
Human/Machine Interfaces Large and Small Rugged SBC Showcase
august ATCA: Growing in Telecom and Growing Beyond
PCI Express Enters the Second Generation
Mobile Robotics: Small Boards Behind the Bars
Industrial Networks: Is It IP All the Way? 3U CompactPCI Showcase
septemBer Non-PCs: Challenging x86 in Small Modules?
High Temp in Small Spaces: Thermal Management for Small Form Factors
Small DSP Boards for Sensing and Control
Rails and Boxes: Snap-Together Solutions for Industrial Control
Bonus Distribution: ESC Boston and ATCA Summit San Jose
octoBer Developments in VME Solid-State Drives: Options for Storage and Safety
Rugged Apps: It’s Small, but Can It Take It?
Small Modules Power Medical Devices
Solid-State Drives Showcase
AMC Board Showcase
noVemBer PMC/PrPMC, XMC: New Directions for Mezzanines?
MicroTCA in Communications
High Reliability and Safety-Critical Systems for the Next Generation
Java and Linux Span the Embedded Space
PMC/XMC Board Showcase/Data Acquisition Showcase
decemBer WiFi and GSM: Where They Fit and Where They Can Go
Fault Management and Hot-Swapping on the Small
Standards Update: Update on the Latest Industry Standards
Operating Systemsand Tools for Multicore Development
2-Fer and Editorial Index
2009 EDITORIAL CALENDAR
PRICINGprint adVertising
1X 2X 3X 4X 6X 8X 12X 18X 24X
TWO-PAGE SPREAD $6,772 $6,416 $6,030 $5,672 $5,530 $5,275 $5,165 $4,988 $4,630
FULL PAGE $4,516 $4,278 $4,020 $3,782 $3,686 $3,517 $3,444 $3,326 $3,088
2/3 PAGE $4,194 $3,980 $3,737 $3,500 $3,427 $3,307 $3,202 $3,080 $2,9061/2 PAGE $3,012 $2,857 $2,684 $2,566 $2,463 $2,379 $2,300 $2,212 $2,0861/3 PAGE $2,200 $2,086 $1,960 $1,903 $1,796 $1,760 $1,680 $1,588 $1,5231/4 PAGE $1,666 $1,580 $1,485 $1,428 $1,360 $1,309 $1,273 $1,224 $1,155
Due to unexpected or unusual increases in postage associated with fuel costs, The RTC Group reserves the right to revise rates throughout the year. Check with your sales representative for current rates.
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PRESS RELEASE SUbMISSIONS
Editorial TeamSales Teamtom WilliamsEditor-in-Chief 831.335.1509 [email protected]
Warren andreWsEditorial Director/Associate Publisher 239.992.4357 [email protected]
marina tringaliAd Traffic/Managing Editor 949.226.2020 [email protected]
colin mccracken & paul rosenfeldContributing Editors Small Form Factor Forum Column (SF3) [email protected]
stacy manniKWestern Regional Sales Manager 949.226.2024 (tel) 949.274.6134 (mobile) [email protected]
lauren trudeauWestern Regional Sales Manager 949.226.2014 (tel) 949.554.9742 (mobile) [email protected]
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SPECIFICATIONS
The magazine of record for the embedded computing industry
