WHERE TALENT COMES TO PLAY

!2

ANSWER THIS!

MCN?? ?

• Global players • Scalability • Tech company first • Low CPM and low audience/artist building

• Local/regional focus • Vertical/audience development • Efficient use of Tech • High CPM via dedicated sales teams, native advertising

Content driven

Aggregator

Traditional content

Native online

!3

MCN PLAYING FIELD!

RTL MCN

RTL MCN

!4

MCN CONSOLIDATION!

Native online

Creator

Traditional content

Aggregator

• Divimove & Blue Circle • Beyond (Endemol) & cinemates • S.1. & SBS • Old/native producers

Consolidation happening

MCNs with int’l focus that have views in NL

• Fullscreen • Maker Studios

• Base79 • ZEFR

• BroadbandTV • UMG

• RTL Nederland • Blue Circle • Endemol • SBS/Sanoma

Origins in broadcasting w/ traditional content

1st wave of native Dutch/

Euro MCNs• Social1fluencers • Divimove • Mediakraft

Music players

• Armada • SpinninRecords • SPEC Music • Top Notch • Mojo/ID&T • VEVO

• VEVOKey developments around aligning Content - Distribution - Sales

Fast consolidation: Already RTl / SBS with potential production entrants!

Snapshot of Dutch MCN landscape

Convert loyal viewers into registered customers

!5

RTL MCN IS NOT JUST YOUTUBE!

audience/brand funnel ‘RTL MCN’

YouTube

Registered customers

Other social video!Vimeo, Facebook,

Makers Channel, Vessel

Owned & Operated !platforms (O&O)!

RTL XL, Videoland, Urban

Reach

Use YouTube and other video platforms to build a loyal fan & consumer base!

Large pools of interest based viewers

To higher engaged fans

Willing to act as a best friend

Reach

!6

OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT

Made for more Mature

Blue ocean categories

!7

OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT

FIT & FOODURBAN LIFESTYLE SPORTFUN & ENTERTAINMENT MUSIC

!8

THE BIGGEST COMEDIAN TALENT

Mertabi: 1.600.000 views / 500K subs / 3 channels

11

Mertabi: !Gerrit!!190K views !100K Subs!1 sub channels

The Netherlands

Sacha Baron!!The next !biggest!comedian

Mertabi: Marokkaan !Geeft Rijles!!1.6 million views+500K YT Subs!+200K extra social following

Signed RTL entertainment contract

Winner TV Award

Urban lifestyle engaged in a metropolitan culture

!9

BUILD THE COOLEST CITY CULTURE PLATFORM!

12

RTL Late Night

!10

CROSS PLATFORM MEDIA BRANDS

13

Pharrell Williams One Direction Ed Sheeran

Stats!30M views !40K subs

!11

THE NEW POPSTARS!

!12

RTL MCN ROLE: GROW TALENTS AND BRIDGE FANS & BRANDS!

!13

OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT

CONTENTBBTEASER END-CARD

IN-PROGRAM

CUSTOM PRODUCTION

15'' 5'' 10''

SERVICE PACKAGEDISTRIBUTIE ➜ RTL ZENDERS / RTL XL / INSTAGRAM / FACEBOOK / BLOG

PRE-ROLL

!14

CUSTOM PRODUCTION EXAMPLE: VODAFONE & MERTABI!

!16

BRANDED SPONSORSHIP EXAMPLE: DORITOS & GAMERS!

!17

CUSTOM PRODUCTION EXAMPLE: IKEA & LIFEHUNTERZ!

!18

FULL BRANDED CONTENT WEBISODES EXAMPLE: STYLEHAUL & MAYBELLINE!

!19

OUR WORKFLOW: SUCCESSFUL PROJECTS START WITH A PROFESSIONAL PLANNING

!20

THANKS…! IT’S A WRAP!

!21