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Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

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© 2011 ShoreTel, Inc. All rights reserved worldwide. Intellectual Property All materials from this deck are confidential and for intended use only* and cannot be distributed outside this use without prior written consent of ScanSource. * Copyright © 2010. All Rights Reserved. Unless expressly authorized in writing by the copyright owner, any copying, reproduction, exhibition, export, distribution or other use of this product or any part of it is strictly prohibited. External sources and external trademarks are the property of the referenced sources. 1
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Page 1: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

© 2011 ShoreTel, Inc. All rights reserved worldwide.

Intellectual Property

All materials from this deck are confidential and for intended use only* and cannot be distributed outside this use without prior written consent of ScanSource.

* Copyright © 2010.  All Rights Reserved. Unless expressly authorized in writing by the copyright owner, any copying, reproduction, exhibition, export, distribution or other use of this product or any part of it is strictly prohibited. External sources and external trademarks are the property of the referenced sources.

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Page 2: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

Smarter Wi-Fi forUnified Communications

Optimizing Voice Over Wireless

T R A C K S E S S I O N

Page 3: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

3© 2011 Ruckus Wireless. All rights reserved worldwide.

Today’s Presenters

Ed WyattSenior Sales [email protected]

Chris BurgyStrategic Alliance [email protected]

Page 4: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

Ruckus Overview

T R A C K S E S S I O N

Page 5: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

5© 2011 Ruckus Wireless. All rights reserved worldwide.

Fast and Fierce

Focus ▪ Founded in 2004, with focus on improving Wi-Fi for tough applications

▪ 300+ employees worldwide

▪ 27 patents granted, 30 pending

Customers ▪ Thousands of enterprise networks

▪ Top 10 international hotel chains standardized on Ruckus

▪ 8000+ customers

Growth ▪ 88% CAGR

▪ 2.5 million units shipped to date

▪ Fastest-growing enterprise WLAN vendor in 2010 (per Gartner)

Share ▪ #1 share in outdoor mesh Wi-Fi(per Dell’Oro Group)

▪ >90% share of Wi-Fi for residential IPTV networking

Page 6: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

6© 2011 Ruckus Wireless. All rights reserved worldwide.

Market Momentum

HOSPITALITY

EDUCATION

HEALTHCARE

Page 7: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

7© 2011 Ruckus Wireless. All rights reserved worldwide.

The World is Changing…Fast

14,275MB

30 MB 1050MB

Potential Data Traffic Growth from Single User

▪ New devices/applications redefining wireless landscape

▪ Video estimated to account for 66 percent of global mobile data traffic by 2014

▪ Wi-Fi is now front and center but MUST change to be helpful

Page 8: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

8© 2011 Ruckus Wireless. All rights reserved worldwide.

What is the Big Difference?

THEM US

Fixed 1:1 relationship between Wi-Fi radios and antennas

Dynamic 1:manyrelationship between Wi-Fi radios and antennas

Page 9: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

9© 2011 Ruckus Wireless. All rights reserved worldwide.

Real-Time Adaptation

Interference

Patented technology that combines:

Smart antenna arrays

Best path selection algorithms

Advanced quality of service engine

Smart mesh RF routing

Centralized Wi-Fi management

Adapts to real-time changes in environmental conditions

Extends signal range (Wi-Fi coverage) 2 to 4 times with fewer APs

Radically simplifies deployment and administration

Page 10: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

ShoreTel Overview

T R A C K S E S S I O N

Page 11: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

© 2011 ShoreTel, Inc. All rights reserved worldwide.

ShoreTel Company Overview

11

Target Market

Companies with 20 – 10,000 employees

Ownership

Public, listed on NASDAQ as (“SHOR”)Approx : $500M market cap

Conceived for IP

Superior technology designed from a clean sheet of paper in 1996

Mobility UC

Acquired Agito in October 2010. Key customers include JP Morgan & Gen Dynamics. ATT/ Di-Data, Bell Canada; key resellers

Customers

Nearly 17,000 globally with over 1.6 million end-users

Page 12: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

© 2011 ShoreTel, Inc. All rights reserved worldwide.

Enterprises Have Embraced Mobility

Smartphones are Everywhere!

•Global sales of smartphones surged by 50%

• Tablet investigation and deployment continues to surge

•40-50% of enterprise knowledge workers use their smartphone has their primary communications device

•Generational shift – the new wave of college grads – this is how they communicate

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© 2011 ShoreTel, Inc. All rights reserved worldwide. 13

Mobile UC Market Opportunity

· Mobile as an extension of the enterprise UC platform

– Mobile device as a fully integrated extension of the PBX (Extension dialing, transfer, hold, enterprise conference, Do Not Disturb, etc.)

– 300M IP Telephony lines shipped over the next 5 years

– 18% attach rate for Mobile UC applications 54M mobile devices

– $2.3B TAM over the next 5 years (@ $40-45 ARPU)

· Mobile devices as a replacement to the deskphone

– Worldwide installed base >450M desk phones

– 20% replacement leads 90M mobile devices over five years

– Additional $3.8B TAM

Page 14: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

© 2011 ShoreTel, Inc. All rights reserved worldwide.

Scaling: • 2000 Series: 10 - 100 users• 4000 Series: 10 - 1,000 users• 6000 Series: 10 - 5,000+ users

Core functions:

• PBX and UC integration• Security integration• App layer security• Policy management• Reporting/trending

ShoreTel Mobility Router

User interface: • Integrated in handset

Key features: (available on Cellular and Wi-Fi)

• Deskphone capabilities• Integrated security• Business and personal calls

Phone types: • BlackBerry• iPhone/iPad/iPod Touch• Nokia• WinMo

Turnkey appliance for simple deployment and serviceability

ShoreTel RoamAnywhere Client

ShoreTel Mobility product suite

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© 2011 ShoreTel, Inc. All rights reserved worldwide. 15

Solving Core Mobility Challenges

• Mobile cost reduction

• International roaming and long distance

• Overage charges

• Device reduction – eliminated unneeded phones and licensing

• Increased productivity

• Users are easier to reach and more responsive

• Extend multi-modal communications to mobile devices

• Poor in-building coverage

• Leverage Wi-Fi for low cost coverage

• Support multiple application

• Address remote and tele-workers

Page 16: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

© 2011 ShoreTel, Inc. All rights reserved worldwide.

The Wireless Network Is Key

16

· The right solution is critical

– Can provide the coverage model necessary to deliver service throughout building(s) in a cost effective manner

– Can guarantee voice quality in a wireless environment for a consistent user experience

– Can facilitate seamless roaming as users move throughout building

· Mobile UC will drive further demands on WLAN Infrastructure

– Tablets/Docks will push other applications including VDI

– Video via Mobile UC will begin to see adoption during the next 3 years with significantly greater requirements than just voice

– Increase in clients as more devices connect

Page 17: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

Ruckus and ShoreTel

T R A C K S E S S I O N

Interoperability at Its Best

Page 18: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

18© 2011 Ruckus Wireless. All rights reserved worldwide.

Smarter Wi-Fi & UC Platform CombinedReliable Connectivity…Roam Anywhere

ShoreTel Mobility Router

ZoneFlex 7762Dual-band 802.11nOutdoor APsZoneFlex 7962

Dual-band 802.11nIndoor APs

Public HotspotEnterprise

ShoreTelRoamAnywhereClient

Page 19: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

What’s Next?

T R A C K S E S S I O N

Page 20: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

20© 2011 Ruckus Wireless. All rights reserved worldwide.

Why Become a Ruckus BIG DOG?

1. Best margins in the industry

2. Dedicated Wi-Fi focus

3. 100% channel go-to-market

4. No channel conflict

5. Industry’s only Wi-Fi system purpose-built for the channel

6. 90% of high-end capabilities at fraction of price

7. Differentiated WLAN system that uniquely solves pressing RF issues

8. Faster/easier deployments and time to revenue

9. Insanely easy to become BIG DOG

10.Wildly happy customers

Page 21: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

21© 2011 Ruckus Wireless. All rights reserved worldwide.

Tools To Help You Sell

▪ Partner portal▪ Competitive information▪ Deal registration▪ Vertical collateral

▪ Customer testimonials▪ Vast library of training

(pre/post sales, educational)▪ Custom promos for your site

▪ Recorded webinars Demos on Demand

▪ SEs on call▪ Customer references

Voice Video Data

Page 22: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

22© 2011 Ruckus Wireless. All rights reserved worldwide.

Getting Started with RuckusIt’s Simple, Simple, Simple

One page online form in minutes

Any NFR system at our cost

Working with us on

opportunities

Online orin classroom

1 2 3 4

Page 23: Ruckus: Emerging Smart WiFi Support of IP-based Voice Services

THANK YOU.

T R A C K S E S S I O N

[email protected]


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