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RUKUN NEGARA The Rukunegara or sometimes Rukun Negara (Malay for "National Principles") is the Malaysian declaration of national philosophy instituted by royal proclamation on Merdeka Day, 1970, in reaction to a serious race riot known as the May 13 Incident which occurred in 1969. The incident proved at that time that Malaysian racial balance and stability was fragile at best. Immediately thereafter, the Malaysian government sought ways to foster unity among Malaysians. One of the methods used to encourage unity is the Rukunegara. The word Rukunegara can refer to the whole declaration, the words after the preamble (beginning Maka kami...) or the five principles alone. WHEREAS OUR COUNTRY, MALAYSIA nurtures the ambitions of:

achieving a more perfect unity amongst the whole of her society; preserving a democratic way of life; creating a just society where the prosperity of the country can be enjoyed together in a fair and equitable manner; guaranteeing a liberal approach towards her rich and varied cultural traditions; and building a progressive society that will make use of science and modern technology.

NOW, THEREFORE WE, the people of Malaysia, pledge to concentrate the whole of our energy and efforts to achieve these ambitions based on the following principles:


KEPERCAYAAN KEPADA TUHAN KESETIAAN KEPADA RAJA DAN NEGARA KELUHURAN PERLEMBAGAAN KEDAULATAN UNDANG-UNDANG KESOPANAN DAN KESUSILAAN THIRTY-SIX years ago, our national ideology, the Rukun Negara, was proclaimed by the Yang di-Pertuan Agong at the launch of the Merdeka Day celebrations in 1970.

1 MALAYSIA1Malaysia is intended to provide a free and open forum to discuss the things that matter deeply to us as a Nation. It provides a chance to express and explore the many perspectives of our fellow citizens. What makes Malaysia unique is the diversity of our peoples. 1Malaysias goal is to preserve and enhance this unity in diversity which has always been our strength and remains our best hope for the future. I hope this website will initiate an open and vital dialogue exploring

our Malaysian identity, our purpose, and direction. I encourage each of you to join me in defining our Malaysia and the role we must play in its future. Each of us despite our differences shares a desire for a better tomorrow. Each of us wants opportunity, respect, friendship, and understanding. Figuring out One Malaysia What is One Malaysia? This has been troubling supporters of UMNO since Datuk Seri Najib Tun Abdul Razak announced it in his maiden speech as prime minister nine days ago. Opposition parties have claimed it mirrored the Malaysian Malaysia concept championed by the DAP and, before that, the PAP under Lee Kuan Yew when Singapore was part of Malaysia. This claim has troubled Barisan Nasional politicians aiming to regroup after the coalitions disastrous Election 2008 outing. Today, the UMNO-owned Mingguan Malaysia (read above) refuted that connotation in an opinion piece and put in perspective that One Malaysia means no one in the country will be sidelined but affirmative action policies will continue. In not too many words, it remains faithful to the two planks of the National Economic Policy (NEP) the eradication of poverty irrespective of race and economic restructuring that was launched by Najibs father Tun Abdul Razak Hussein in the aftermath of the May 13 race riots. The opinion piece headlined Satu Malaysia versi sebenar by Awang Selamat, a pseudonym used by the newspapers editors, allayed fears that Najib will end the NEP and ensure equality for all. Among others, Awang wrote, it included elements of development based on unity and integration, the peoples interests and excellence to push the countrys progress, adding he was glad when Najib denied it had anything to do with a Malaysian Malaysia although the government would be fair to all races to transform the country. Awang hopes the true version of One Malaysia is understood clearly. The affirmative policies to help the Malays who really poor and left behind (compared to other races) will continue. Indeed there is a need to continue the affirmative policies due to historical realities and the social contract while the government intensifies efforts to increase the quality of life for all, he wrote. While Mingguan Malaysia, which enjoys wide circulation in Malaysias rural areas where Umno still commands majority support and respect, has made its definition, it remains to be seen how Najib will put the slogan into action. However, it is clear that the concept will not work with a top-down approach as Malaysians become more aware of the power of their vote and are willing to shop around for a political party or coalition more in tune with their desires and needs.

While the economy is at the forefront of their minds, Malaysians particularly the young and those in the urban areas have been clamouring for an independent judiciary, respectable police force, equal treatment and politicians who dont speak from both sides of their mouths. They have been demanding reforms in various government policies and institutions, handing former prime minister Tun Abdullah Ahmad Badawi, a huge mandate in the 2004 elections but taking it back in 2008 when the reforms faltered. The countrys sixth prime minister has added People First, Performance Now to his One Malaysia concept to recapture the peoples confidence and it will be up to him and his cabinet, which has already been maligned by the opposition, to ensure they live up to his slogan. And ensure that his One Malaysia is the same as their One Malaysia. 1Malaysia is an on-going political programme designed by Malaysian Prime Minister Najib Tun Razak on September 16, 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasize ethnic harmony, national unity, and efficient governance.

logo and sloganAn official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia.


2009 - Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now) 2010 - Menjana Transformasi (Generating Transformation)

Ideology1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.[1]

Public policyImproving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort.Najib says, "The government is committed to carrying out a transformation programme as

its main agenda based on approaches and philosophy of 1Malaysia -- people first, performance now."[2] Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. Najib said that KPIs were implemented to ensure the peoples satisfaction...whether they are satisfied with our service, whether we have solved their problems. [3] Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.[4] The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.[3] Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.[5] Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.[6]

National campaignThe 1Malaysia concept is being promoted through a wide range of activities. Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom. [7]

Radio Television Malaysia (RTM) and private tel

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