RUN BETTER WITH SAP BUSINESSOBJECTS ANALYTIC …

© 2011 SAP AG. All rights reserved. 2

Agenda

1. Rapid time to value with Analytic Applications

2. SAP portfolio of Analytic Applications

3. Spotlights

4. The SAP advantage


Competing in Today’s Demanding Marketplace Means

Going Beyond the “What happen” Box………..

Tom Davenport International Institute for Analytics

How and why

did it happen?

What is the risk if it

does/doesn’t happen?

How do you prevent /

ensure it happens again?

What

happened?

What is

happening now?

What will

happen?

OP

ER

AT

ION

S l H

R l F

INA

NC

E | IT

| S

AL

ES

l M

AR

KE

TIN

G

MANUFACTURING l RETAIL l HEALTHCARE l BANKING l UTILITIES l TELCO | PUBLIC SECTOR


SAP Driving Innovation: INFORMATION

Business Analytics

Systems of Engagement -INFORMATION

ERP + LOB

Data “In” Info “Out”

Systems of Record – PROCESSES

Systems of Record Systems of Engagement

• Command & Control • Collaborative

• Transaction-oriented • Interaction-oriented

• Data-centric • User-centric

• User learns system • System learns user

• On-Schedule • On-Demand

Critical moments of engagement that determine whether you win or lose e.g.:

• Product Leadership: Moments of adoption Field Engineering, R&D, Project leaders

• Customer Intimacy: Moments of trust Relationship Mgrs, Customer Support

• Operational Excellence: Moments of risk Supervisors, Trouble Shooters, Planners

• Compliance: Moments of Governance Controllers, Managers, Line Managers


The Proof is in the Numbers

“Data Driven companies that

couple advanced analytics IT

solutions with consistent

organizational practices enjoyed

4% higher productivity and 6%

higher profitability”

- Andrew McAfee, principal research scientist at the MIT

Center for Digital Business


Emergence of a New Class of Enterprise Applications

“Through 2015, analytics applications will remain

one of the fastest-growing categories of BI and

business applications”

“Traditional approaches to BI struggle to meet the

increased demand for the analytics insights

…forcing the adoption of packaged analytic

applications…”

…embedded with “best practices and deployment

expertise”

Source:

The Top Five Concerns in the Analytic Applications Space for the Coming Year


Today‟s Best-Run organizations need flexible business

analytic solutions that address their industry and LoB

specific requirements yet reduce rather than increase the

burden on IT

Packaged Analytic Applications for

Industries and Lines of Business

1. Purpose-built to

address Industry

and LoB specific

needs

2. Rapid-time-value to

deliver business value

quickly and

economically

3. Flexible to work in

an existing

environment

4. Extensible to

incorporate new

advanced

technology to meet

future requirements

5. Global mission

critical support and

maintenance


Industry & LoBPackaged

Analytic Applications

EmbeddedAnalytics

Custom Analytic Applications

SAP’s Flexible Approach to Enabling

Business Analytics Within Your Enterprise

Rapid implementation

incorporating best

practices with flexibility to

extend and optimize

Integrated

transaction-specific

reporting for faster

business decisions

Leverage the industry‟s

leading business analytics

platform to address your

unique needs


Packaged Analytic Applications“Implement and optimize” for rapid time to value

Time

Effort

Start here with

Packaged Analytic Applications

Design and build: data model, universes,

reports, dashboards, analytic workflow

Define metrics, business meta data

and data staging area and loading

Configure and extend

Set up users

Personalize

Gather requirements

Define business questions

“Survey results show that 65% IT Managers preferred to purchase packaged solutions vs. custom built

solutions.

IDC Vertical Research Survey, 2010

”


Agenda



3. Spotlights



SAP Offers the Most Comprehensive Business Analytics

Solution Platform to Address Your Critical Needs

Respond to changes

in regulations and

mitigate risk

Understand „cost to

serve‟ to improve

profitability

Demand driven

supply chain

Perfect Order

Fulfillment to

improve customer

satisfaction

Increase asset

utilization to improve

operational

performance

Accurate

forecasting and

planning to reduce

costs

Analytic

Applications for

Industries

& LoBs

Enterprise

Performance

Management

Governance,

Risk, and

Compliance

Business

Intelligence

Enterprise

Information

Management

Data

Warehousing

Industry’s

Leading Business

Analytics Platform



Benefits

Rapid Time-to-Value

• Deploy in 10-12 weeks

• Extensible, reference architecture

• LE and SME Versions

Comprehensive Solution

Complete with industry and LoB specific KPIs,

data model and run-time license

“Snap-in” architectural virtualizes data access

Full SAP support with quick-start & performance

& insight optimization services

Industry and LoB Specific

Customer and partner Co-innovation

Seamless business process integration

SAP and heterogeneous data environments

SAP_SA4R_FINAL_URL.wmv



Portfolio Today

*Planned through mid 2011

OPERATIONS

Sales & Operations Planning

Supply Chain Performance

Management (+ Supply Chain Risk)

PROCUREMENT

Spend Performance Management

(+ Supplier Risk)

LINE OF

BUSINESS

HEALTHCARE

Quality Management for Healthcare

Planning and Consolidation for

Healthcare

Staff Productivity Management for

Healthcare

LIFE SCIENCES

Healthcare Practitioner Spend

Analysis & Reporting

TELECOMMUNICATIONS

Customer Analysis and Retention

for Telecom

INDUSTRY

CONSUMER PRODUCTS

Trade Promotion Effectiveness

Analysis

On-Shelf Availability Analysis

BANKING

Planning and Consolidation for Banking

Enterprise Risk Reporting for Banking

INSURANCE

Enterprise Risk and Solvency Mgmt for

Insurance

AEROSPACE AND DEFENSE

Rapid Readiness Assessment for

Defense

FINANCE

Strategy Management

Profitability & Cost Management

Planning, Budgeting & Forecasting

Consolidations (IFRS / XBRL)

Disclosure Management

HUMAN RESOURCES

Strategic Workforce Planning (In-Memory)

PUBLIC SECTOR

Planning and Consolidation

for Public Sector

RETAIL

Sales Analysis for Retail

MEDIA

IP Rights Analysis

OIL AND GAS

Upstream Operations

Performance Analysis

SUSTAINABILITY

Sustainability Performance

Management

EH&S Analytics

EMBEDDED ANALYTICS

FOR SUITE

SAP ECC EhP5

SAP CRM 7.0 EhP1


Agenda



3. Spotlights




Portfolio Today


OPERATIONS




PROCUREMENT


(+ Supplier Risk)

LINE OF

BUSINESS

HEALTHCARE



Healthcare


Healthcare

LIFE SCIENCES



TELECOMMUNICATIONS


for Telecom

INDUSTRY

CONSUMER PRODUCTS


Analysis


BANKING



INSURANCE


Insurance



Defense

FINANCE

Strategy Management





HUMAN RESOURCES


PUBLIC SECTOR


for Public Sector

RETAIL


MEDIA

IP Rights Analysis

OIL AND GAS

Upstream Operations


SUSTAINABILITY


Management

EH&S Analytics

EMBEDDED ANALYTICS

FOR SUITE

SAP ECC EhP5

SAP CRM 7.0 EhP1


SALES ANALYSIS FOR RETAIL

ANALYTIC APPLICATION

SPOTLIGHT






Portfolio Today


OPERATIONS




PROCUREMENT


(+ Supplier Risk)

LINE OF

BUSINESS

HEALTHCARE



Healthcare


Healthcare

LIFE SCIENCES



TELECOMMUNICATIONS


for Telecom

INDUSTRY

CONSUMER PRODUCTS


Analysis


BANKING



INSURANCE


Insurance



Defense

FINANCE

Strategy Management





HUMAN RESOURCES


PUBLIC SECTOR


for Public Sector

RETAIL


MEDIA

IP Rights Analysis

OIL AND GAS

Upstream Operations


SUSTAINABILITY


Management

EH&S Analytics

EMBEDDED ANALYTICS

FOR SUITE

SAP ECC EhP5

SAP CRM 7.0 EhP1


Top Company Goals for Supply Chain Management

“Businesses that do not scrupulously uncover the fundamental drivers of their units‟ performance face

several potential problems. They often end up measuring too many things, trying to fill every perceived gap

in the measurement system.

Harvard Business Review

”

Over the past 3 years

Over the past 5 years

McKinsey Global Survey, October 2010

Companies’ top 2 goals

for supply chain management

Percentage-point change between

responses on past and future goals

Getting products or services to

market faster

Improving customer service

Improving the quality of products

or services

Reducing overall inventory levels

Reducing operating costs

34

36

29

12

41

21

21

25

30

61

13

15

4

-18

-20


Supply Chain Performance Management

Provides End-to-end visibility

Delivery Commitment

PO Management

ASN / Inbound Delivery Creation

Freight Settlement

Transportation Execution

Inbound Trans. Planning / Optimization

Freight Settlement

Transportation Execution

Outbound Trans. Planning / Optimization

Import Management

Export Management

Inventory Management

Order Fulfillment

Order Capture

Customer Invoice Processing

AR Processing

Outbound Delivery Creation

Sourcing and Supply Commitment

AP Processing

Supplier Invoice Processing

Inbound Freight Management

Outbound Freight Management

Storage and Fulfillment

Customer Commitment

Global Trade Management

VP of Supply Chain

2011 Technology Advancement Award for

North America



Management Preview

ANALYTIC APPLICATION

SPOTLIGHT

© SAP

SAP BusinessObjects Supply Chain Performance Management

Effectiveness, not only efficiencies

Order

Management

Cost

Material

Acquisition Cost

Planning and

Finance CostLevel 2 Metrics

Finished Good

Warehouse Cost

Customer

Service Cost

Outbound

Transportation

CostLevel 3 Metrics

Express

FreightFuel Cost Returns

Invoices

OutstandingDiagnostic Metrics

-

Strategic Goals

Perfect Order

FulfillmentLevel 1 Metrics

+

Supply Chain

Management

Cost

+

Supply Chain

Effectiveness

-

© SAP

SAP BusinessObjects Supply Chain Performance Management : Executive Scorecards

Define and track supply chain

goals

Set targets and monitor

performance of KPI’s

Benchmark against industry

peers

Understand performance in

detail

© SAP

SAP BusinessObjects Supply Chain Performance Management Impact Analysis and Metrics Management

Flexibly model metrics

hierarchies

Define relationships between

KPIs and visualize them

Identify and understand full

consequence of changing

metrics

© SAP

SAP BusinessObjects Supply Chain Performance Management : Intuitive Business User UI

Flexible and customizable

analytical scenarios

End user authoring

capabilities – report,

dashboard creation,

alert definition

Create snapshots in briefing

books

Out of the box, role based

content – Scorecards, Metrics,

Dashboards, Reports


SAP BusinessObjects Supply Chain Performance

Management Version 2.0 - Risk Aware Scorecards

Aggregated Risk ExposureAggregated risk exposure

including expected loss and

mitigation cost for the groups

of risks associated to the SC

objective

Mitigate risk in SAP

BusinessObjects Risk

Management


Formula for business

simulation

SAP BusinessObjects

Supply Chain Performance Management Version 2.0 What-if Analysis


Analytics for SAP CRM Spotlight

Analyze Sales GapWin Loss Analysis

Pipeline Analysis

Collaboration With

Marketing

Sales Manager

Packaging

means:

• Deliver content

of additional

value

• BW content

activation

• Data integration

• User config


Customer Analysis &Retention AnalyticsAnalytic Application

Linkage to Your Established Business ProcessesCustomer Analysis & Retention Analytic Application Telco Use Case

SOLUTION TODAY

Analyze Market & Customer Create Offer

Maximize the CustomerExperience & Retain

VP of Marketing

VP of Customer Service

VP of Sales

Sales

Marketing

CustomerService

Manage

Channels

Acquire

Customers

Segment

& Analyze

Customers

Create Offer

& Define

Price

Campaign &

Promotion

Development

CEO

Gain Customers &

Grow their Lifetime Value

Corporate

Performance

Sales

Performance

Management

Identify

Retention Target

Identify

Revenue Target

Customer

Cross-Sell, Up-

Sell

Execute

Campaign

Mgmt.

Promotion

Impact

Analysis

Campaign

effectiveness

analysis

Campaign

Analysis

Customer

Analysis

Churn Analysis

Retention

models

Customer

Lifetime Value

Analysis

Sales

Performance

Analysis


Agenda



3. Spotlights



Rapid Deployment Solutions include a rich array of content

and material to speed implementations and reduce risk

RAPID DEPLOYMENT SOLUTIONS

(PRE-CONFIGURED SOLUTION)

TRADITIONAL DELIVERY MODEL-

(TAILORED SOLUTIONS)

SOFTWARE

Modular SAP Software

Option to license sub set

Integrates to future &

current landscape

PRECONFIGURATION

Best practice processes

E2E business solution

Automation

High reusability

PREDEFINED SERVICE

Step-by-step delivery

methodology

Fixed scope, fixed cost

Delivered usually in less than

12 weeks

Low RiskENABLEMENT CONTENT

Guides

Educational material

SOFTWARE

SERVICE

> SAP and its Ecosystem brings to bear years of experience, a broad portfolio,

and “Best Practices” to increase time to value while keeping TCO low


Analytic

Application

Ecosystem

• Select SI‟s with

analytics practices and

trained resources

• Fixed Scope Services

offering per Application

• Joint GTM planning

Analytics

Ecosystem

Strategic

System Integrators

Channel

Application Multipliers

• Partners with specific

industry/LOB expertise

• Commitment to build

analytic applications

• Expertise with SAP

BusinessObjects technology

• Designed for select key strategic partner

• Joint solution design & co-innovation of

applications

• End to end offering such as appliances,

hosting, etc.

• SME VAR Partners focus

• Expands coverage in key markets

• Provide implementation services

• Joint GTM planning

SAP Partner EcosystemA key driver in delivering analytic applications


Application Multiplier Partner Example Mortgage Portfolio Analytics*

Key Focus Areas:

• Activity Summary

• Portfolio Analysis

• Credit Risk Assessment

• Borrower Health

• Distressed Assets Mgmt

• Collateral Analysis

Navigator - Residential Mortgage Analytics

Offers a visual assessment of loan portfolio risk and performance built on the SAP BusinessObjects

Analytic Application reference architecture. Provides a health overview of residential loan portfolios

using a structured and comprehensive Cognilytics data model, coupled with dynamic charts and

dashboards enabling a more proactive approach to residential loan portfolio management.

* Additional Applications for Payments and Commercial Real Estate due in 2H of 2011


The SAP Difference for Business AnalyticsRun Better Together

Lightning Fast (HANA)

Easy (BI, EPM)

Trusted (EIM, GRC)

Anytime (Sybase Unwired Platform)

Industry/LoB Expertise (Analytic Applications, Content)

Collaborative (StreamWork, Strategy

Management)

© 2011 SAP AG. All rights reserved. 35© SAP 2009 / Page 35

Visit our Business Analytics resource center

Visit our blog http://www.the-decisionfactor.com

See demos of our analytic applications at

http://www.youtube.com/user/SAPAnalyticApps

• Join our official fan page on Facebook

Follow us on Twitter

More Information: SAP Business Analytics

http://www.sap.com/business-analytics/resource-center/index.epx

http://www.the-decisionfactor.com./



http://www.youtube.com/user/SAPAnalyticApps

http://www.facebook.com/SAPanalytics

http://twitter.com/

Thank You!

Contact information:

Jeff Veis, [email protected]

Padmini Ranganathan, [email protected]

mailto:[email protected]

mailto:[email protected]


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