Run Ottawa!Canada’s Best Marathon Destination!

Overview of Ottawa Race Weekend featuring sponsorship opportunities for (sponsor name)

The Ottawa Race Weekend is one of the premier events held in the nation’s capital each May.The Ottawa Race Weekend is one of the premier events held in the nation’s capital each May.

Over the years it has grown and evolved into a week-end that not only showcases the beauty andOver the years it has grown and evolved into a week-end that not only showcases the beauty andMajesty of the National Capital Region but it has served as an inspiration to thousands ofMajesty of the National Capital Region but it has served as an inspiration to thousands ofparticipants, volunteers and spectators.participants, volunteers and spectators.

The Ottawa Race Week-end and it’s six separate running events engages everyone. Women, men,The Ottawa Race Week-end and it’s six separate running events engages everyone. Women, men,families, kids, seniors; we have participants from the ages of 5 to 65 actively participatingfamilies, kids, seniors; we have participants from the ages of 5 to 65 actively participatingthroughout the entire weekend.throughout the entire weekend.

The tens of thousands of participants, spectators and volunteers represent health conscious,The tens of thousands of participants, spectators and volunteers represent health conscious,active citizens who are engaged in their community and appreciate the benefits of a healthyactive citizens who are engaged in their community and appreciate the benefits of a healthylifestyle.lifestyle.

It is an event that is promoted and marketed 365 days of the year and one that we believe would beIt is an event that is promoted and marketed 365 days of the year and one that we believe would bemutually beneficial with a sponsorship partnership with (sponsor).mutually beneficial with a sponsorship partnership with (sponsor).

What follows is a quick overview of our event and a menu of sponsorship availability. What follows is a quick overview of our event and a menu of sponsorship availability.

Please review the document and we’ll follow-up with you direct to explore the Please review the document and we’ll follow-up with you direct to explore the opportunities you feel you would like more information on.opportunities you feel you would like more information on.

The Right FitThe Right Fit

2013 marks the 392013 marks the 39thth year of the Ottawa Marathon year of the Ottawa Marathon Ottawa Race Weekend features 6 separate running eventsOttawa Race Weekend features 6 separate running events Our events boast over 42,000 participants Our events boast over 42,000 participants We recruit and coordinate over 2,500 volunteersWe recruit and coordinate over 2,500 volunteers Our team manages 80km of road closuresOur team manages 80km of road closures We host a 3 day, sold-out Health and Fitness Expo We host a 3 day, sold-out Health and Fitness Expo Working in partnership with local charities, we provideWorking in partnership with local charities, we provide

opportunity for 24 local charities to raise over $850,000opportunity for 24 local charities to raise over $850,000

A little aboutA little aboutthe the Weekend…..Weekend…..

Marathon – 5,290Marathon – 5,290 Half Marathon – 11,763Half Marathon – 11,763 10K – 10,75810K – 10,758 5K – 9,6785K – 9,678 2K – 3,4092K – 3,409 Y Kids Marathon – 1,673Y Kids Marathon – 1,673

Over 42,000 ParticipantsOver 42,000 Participants 6 Remarkable Runs! 6 Remarkable Runs!

Participants from Ontario – 26,648Participants from Ontario – 26,648

Participants from Ottawa – 18,955Participants from Ottawa – 18,955

Participants from Quebec – 14,783Participants from Quebec – 14,783

Plus a world class International Elite Field!Plus a world class International Elite Field!

A Proud A Proud Canadian Run!! Canadian Run!!

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Mara Half 10K 5K 2K Ykids

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A look at who’s running…A look at who’s running…

Our weekend enjoys a strong relationship with the local and national media.Our weekend enjoys a strong relationship with the local and national media.

We also work closely and advertise with the major running periodicals, i.e.We also work closely and advertise with the major running periodicals, i.e.

Runner’s World, Women’s Running and Canadian Running.Runner’s World, Women’s Running and Canadian Running.

Locally our radio partners are Team 1200 (all sports), CFRA (news talk), Locally our radio partners are Team 1200 (all sports), CFRA (news talk),

Majic 100 (adult contemporary) and BOB FM (classic hits).Majic 100 (adult contemporary) and BOB FM (classic hits).

Our English television partners are both CTV and CTV Two.provide.Our English television partners are both CTV and CTV Two.provide.

We enjoy a great deal of editorial coverage in the days and months leadingWe enjoy a great deal of editorial coverage in the days and months leading

into the race from both local English newspapers The Ottawa Citizen andinto the race from both local English newspapers The Ottawa Citizen and

Ottawa Sun. We also enjoy a strong relationship with local the frenchOttawa Sun. We also enjoy a strong relationship with local the french

media, TVA, Le Droit, CJRC/CKTF.media, TVA, Le Droit, CJRC/CKTF.

Marketing the RaceMarketing the Race

Running ConnectedRunning Connectedrunottawa.carunottawa.ca

facebook.com/ottawamarathonfacebook.com/ottawamarathon@ottawamarathon@ottawamarathon

The Tamarack Ottawa Race Weekend is committed to The Tamarack Ottawa Race Weekend is committed to working in partnership with you to ensure your working in partnership with you to ensure your sponsorship value and close association with our sponsorship value and close association with our event is fully maximized.event is fully maximized.

Our team will work closely with you to make sure any and all activation opportunitiesOur team will work closely with you to make sure any and all activation opportunitiesbe it local, national or governmental are realized and fulfilled to your completebe it local, national or governmental are realized and fulfilled to your completesatisfaction.satisfaction.

We welcome any further suggestions or initiatives you may have that could beWe welcome any further suggestions or initiatives you may have that could beimplemented into the agreement.implemented into the agreement.

To maximize the opportunity and to fully realize the benefits of continuityTo maximize the opportunity and to fully realize the benefits of continuitywithin our sponsorship objectives we are seeking a within our sponsorship objectives we are seeking a 3 year commitment from our partners.3 year commitment from our partners.

Committed to ourCommitted to our

Partners….Partners….

1. 2K Race – Title Sponsor - $75,0001. 2K Race – Title Sponsor - $75,000Saturday 4pm – the first race of the week-end tailored to families and novice runnersSaturday 4pm – the first race of the week-end tailored to families and novice runners

2. 5K Race – Title Sponsor - 2. 5K Race – Title Sponsor - SOLDSOLD – Hudson Sports Travel – Hudson Sports Travel

3. 10K Race – Title Sponsor - $75,000 3. 10K Race – Title Sponsor - $75,000 Saturday 6:30pm – Fantastic legacy race with huge engagement from participants and spectatorsSaturday 6:30pm – Fantastic legacy race with huge engagement from participants and spectators

4. Y Kids Marathon – Title Sponsor – 4. Y Kids Marathon – Title Sponsor – SOLDSOLD – YMCA/YWCA – YMCA/YWCA

5. 1/2 Marathon – Title Sponsor - $100,000 5. 1/2 Marathon – Title Sponsor - $100,000 Our largest race with over 11,000 participants, wonderful association and opportunity to engageOur largest race with over 11,000 participants, wonderful association and opportunity to engagewith affluent, active adults.with affluent, active adults.

6. Marathon – Title Sponsor - $120,000 6. Marathon – Title Sponsor - $120,000 The “Granddaddy” of them all, 39 years and running, 2012 became Canada’s largest Marathon andThe “Granddaddy” of them all, 39 years and running, 2012 became Canada’s largest Marathon andannually hosts one of the most elite field of runners of any marathon in the country.annually hosts one of the most elite field of runners of any marathon in the country.

7.Ottawa Race Weekend – Title Sponsor – 7.Ottawa Race Weekend – Title Sponsor – SOLDSOLD – Tamarack Homes – Tamarack Homes

8. President’s Reception – Title Sponsor - $20,000 8. President’s Reception – Title Sponsor - $20,000 Reception held for VIP’s, dignitaries from City of Ottawa, NCC and sponsors - $20,000Reception held for VIP’s, dignitaries from City of Ottawa, NCC and sponsors - $20,000

9. Runners Sports and Fitness Expo – Title Sponsor - $60,000 + hst9. Runners Sports and Fitness Expo – Title Sponsor - $60,000 + hstThree day trade show hosted at Ottawa Convention Centre – over 100 exhibitors, 40,000 visitorsThree day trade show hosted at Ottawa Convention Centre – over 100 exhibitors, 40,000 visitors

10. VIP Tent – Title Sponsor - $45,000 10. VIP Tent – Title Sponsor - $45,000 ““Best seats in the House”..our VIP tent is situated adjacent to the finish line, and hosts politicalBest seats in the House”..our VIP tent is situated adjacent to the finish line, and hosts politicaldignitaries, major sponsors and Elite runners.dignitaries, major sponsors and Elite runners.

11. Ottawa Race Week-end Official Suppliers - $30,000 11. Ottawa Race Week-end Official Suppliers - $30,000 Perfect opportunity to showcase and distribute your product to over 40,000 runners and gainPerfect opportunity to showcase and distribute your product to over 40,000 runners and gainvaluable association with one of Canada’s most prestigious running events.valuable association with one of Canada’s most prestigious running events.

Sponsorship fees include all production costs for signage, excluding Health and Sponsorship fees include all production costs for signage, excluding Health and Fitness ExpoFitness Expo

Sponsorship AvailabilitiesSponsorship Availabilities

For more information on any of these opportunitiesplease contact: Jim Robinson, President Ottawa Race Weekend613-234-2221info@runottawa.ca