clean energy

RUNA

Runa is a new beverage company that makes drinks from a little-known leaf that grows deep in the Ecuadorian Amazon: Guayusa (gwhy-you-sa)

Runa provides you with clean energy. It puts you in the right

state of mind to actively appreciate and love everything you do.

It is a smooth, sustainable and smart beverage option.

Runa began when Tyler and Dan teamed up with Amazonian

communities to share guayusa with the world. Tyler first drank

guayusa while conducting linguistic research in the Amazon,

and partnered with Dan in a business class during their last

semester at Brown University to create their vision for Runa.

The duo moved to Ecuador in 2009 to build the world’s first

value chain for guayusa, and are committed to their mission of

creating livelihoods for indigenous Amazonian farmers.

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Guayusa: The Amazonian Super Leaf

Guayusa (gwhy-you-sa) is a super leaf found only in the Amazonian rainforest in Ecuador. Brewed like tea, guayusa offers clean, focused energy by balancing as much caffeine as coffee with twice the antioxidants of green tea. There are no tannins in the guayusa leaf, so it lacks the bitter taste associated with some green or black teas.

Amazonian hunters drink guayusa to make them more acutely aware and focused before going hunting at night in the jungle. Guayusa is also enjoyed by indigenous families before dawn, when they awaken to share dreams, myths, and legends. This super leaf is exclusively produced by indigenous farming families, and grown in diverse forest gardens called “chacras.” Producing guayusa creates an economic incentive to protect the rainforest.

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Guayusa Health BenefitsTwice the Antioxidants of Green Tea Guayusa is revered in the Amazon as an immune system booster, digestive aid, and appetite suppressant, in addition to a wide variety of other health benefits.

As Much Caffeine As A Cup Of Coffee Guayusa contains the same amount of caffeine as a cup of coffee. There’s a lot to love about caffeine, and research continues to show its ability to improve mental sharpness, memory and overall brain function.

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Runa Bottles Runa Energy Drink Starbucks Espresso Red Bull

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Clean Up Your Energy

Runa puts you in the right state of mind to actively appreciate and love everything you do. It is a smooth, sustainable and smart option. It is new because it is actually good for you.

Runa is for people who work hard and play hard, and want a good, healthy source of energy to power their adventures.

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Our Products

ready to drink

infusers loose leaf

clean energy drinks

The energy drink for people who don’t drink energy drinks.

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Clean Energy Drinks

One can of Runa Clean Energy has 50% more caffeine than a Red Bull, 650 mg of polyphenol antioxidants, and a clean, smooth taste - all from one brewed leaf, not a lab.

Clean Energy is an entirely new take on energy drinks. Original Clean Energy has the simplest, and most natural ingredients of any energy drink on the market:

Ingredients: Carbonated water, amazon guayusa, citric acid, natural flavors

SRP $2.29

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The Future of Energy

Hydration

Energy

In the same way that all natural coconut water has taken market share from artificial sports drinks, Runa, with our simple, functional, all natural ingredient guayusa, will take market share from mainstream, artificial energy drinks.

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Runa is a hybrid organization with both for profit and non--profit branches. Rather than being a charity, we are using markets to solve critical social and environmental prob-lems in one of our world’s most important ecosystems. We are creating sustained value for tropical forests, and ensuring that local communities benefit from this new value.

Maria Grefa’s family used to make less than $2 per day from logging and migrant labor. By selling organic guayusa to Runa, her family and over 2,000 others have been able to raise their income by more than 30% each. This addi-tional income is used to buy food and pay for their chil-dren’s’ education. With all of the new trees these families are planting, they will more than triple their annual income within three years.

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Awards

Best New Tea of 2012 BevNet

Winner of the Tropical Forest Challenge, a search for the best for-profit solutions that

conserve tropical forest biodiversity.2012

Best Organic Product of 2013

January 2013 Issue

Silver Medal Packaging for Energy Beverage

by Beverage World Global Packaging Awards

2012

1st Place: Best Herbal Tea of 2012

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Where to Find Runa

Natural:

Grocery:

Gourmet:

Foodservice:

Drug & Convenience :

Alternative:

40+ Colleges

*Select Rocky MountainsLocations

*Select New York Metro AreaLocations

Club:

Runa’s products are available in over 4,000 stores across the country

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Trending New IngredientRuna also wholesales guayusa tea to a variety of other tea companies so that it can reach more people in many more varieties. Major companies like Stash, Oregon Chai, and David’s Tea are successfully selling guayusa to their costumers. Collaboratively, we’re making guayusa a hot new ingredient in the beverage industry

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Meet Runa’s Founders

TYLER GAGE

DAN MACCOMBIE

Co-Founder & Co-CEO

Co-Founder & Co-CEOFrom an early age, Dan had developed a deep interest in ecosystems and all of the unique ways the humans are tied to them. He carried this passion with him to Brown University, where he studied and researched conservation and biology. Although he grew up outside of Cleveland, Dan traveled the world extensively and a 3-month trip to Latin America during college was pivotal in the course of his studies and his life. He immediately connected with the rich culture and landscape of the Ecuadorian Amazon, and dedicated himself to supporting forests and the need to preserve and enhance the livelihoods of those who lived there. For his work, Dan was named a Forbes “30 under 30” in the January 2013 issue. Dan lives in Prospect Heights, Brooklyn and enjoys music in all forms, hiking, scuba diving and exploring all corners of Brooklyn and NYC.

Tyler was born and raised just outside of Berkeley, California. After his freshman year at Brown University, Tyler was given the unique opportunity to study Amazonian plants and languages in South America, and he soon became fascinated by the richness of the native culture and their relationship with the rainforest. He spent the better part of three years living throughout the Upper Amazon, and developed a passion for working with the indigenous communities to create new value for their traditions and environment. He did just that when co-founded Runa. Having turned down a Fulbright scholarship in order to dedicate himself fully to Runa, Tyler loves sharing guayusa and believes deeply in the transformative power of Runa’s work. Tyler was named a Forbes “30 Under 30” in the January 2013 issue in recognition of Runa’s success. In his free time, Tyler enjoys playing soccer, frisbee, practicing yoga, traveling, and eating good food. He currently lives in Brooklyn, NY.

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Board of Advisors

Richard Kirshenbaum

Co-founded Krishenbaum Bond + Partners Advertising agency. Agency for Snapple, Hennessey etc. Pioneered integrated marketing concepts such as the pop-up store, sidewalk advertising and other forms of high visibility guerrilla marketing

Neil Kimberly

Former Director of Innovation, HersheyFormer Brand Director, SnappleFormer VP Strategy, Cadbury Schweppes North America Beverages

Margaret Bradley

Former Director, Marketing Communications Consumer Brands and Director Public Relations, Safeway Inc. 1998 - 2008 Helped Launch O Organics and Eating Right brands for Safeway

Danny Warshay

President of GForm & DEW Ventures Principal,Former Director at Health Business Partners, Principal at Cullinova and Brand Manager at Duncan Hines

Matt Palevsky

Former Movement Strategist, PurposeFormer Editor, Huffington Post, Bureau Chief, Real News

Tim Sullivan

Current PepsiCo Director of Global Transportation, PepsiCo Logistics & Supply Chain Executive, 2001 - 2011

Bob Burker

Natural Products Consulting, Principal: 1999 - Present, Stonyfield VP of Sales and Corporate Development: 1986 - 1998

Bill Stone

Outside GC, Principal: 2002 - PresentExpert in start-up growth, business law, and investment negotiations

RUNA LLCtyler@runa.org(718) 635-360633 Flatbush Ave, Suite 505Brooklyn, NY 11217www.runa.org

RUNA FOUNDATIONInglaterra E3-121 y Av. República,

Edificio Royalty StudiosCuarto Piso, Oficina 401,

Quito, Ecuadorwww.fundacionruna.org