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Rupert Murdoch

Date post: 20-Jan-2016
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Rupert Murdoch. The News Ltd Pay Wall. Group members. Oi kwan Li : 3359905 Prangsuree Thasanatharakorn : 3350497 Zhimin Zhou : 3352365 Jiayi Wei :. Outline. Background information The debate of “pay wall” - Supporter perspective - Opponent perspective The impact of “pay wall” - PowerPoint PPT Presentation
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Rupert Murdoch The News Ltd Pay Wall
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Page 1: Rupert Murdoch

Rupert MurdochThe News Ltd Pay Wall

Page 2: Rupert Murdoch

Group members

Oi kwan Li : 3359905

Prangsuree Thasanatharakorn : 3350497

Zhimin Zhou : 3352365

Jiayi Wei :

Page 3: Rupert Murdoch

Outline Background information The debate of “pay wall”

- Supporter perspective- Opponent perspective

The impact of “pay wall”- Interesting facts- The long-term impact

Conclusion

Page 4: Rupert Murdoch

Background Information Who is “Rupert Murdoch” ?

- Head of the global media - Represent traditional media

What is “News Corporation” ?- newspaper, magazine, book, television broadcasting and film ,video production

Page 5: Rupert Murdoch

What is “Pay Wall” ? Definition“Pay Wall is a website that restricts access to certain content only to paid subscribers”

(Jargondatabase 2010)

“Pay Wall” & Debate- pls. answer why and when

Page 6: Rupert Murdoch

THE DEBATE TIMEShould !!!

Should not

!!!

Page 7: Rupert Murdoch

Rupert MurdochThe News Ltd Pay Wall

“…Readers should pay for access to stories…”

Picture from : http://ncalmedia2010.wordpress.com/2010/09/13/murdoch-takes-over-schools/

Page 8: Rupert Murdoch

WEAK ENVIRONMENT Economic System

Downturn -- newspaper

industry (print and online)

Digital Technology Attack -- the Internet

Advertising revenue

-- 26% decline in newspaper industry/ 30% decline in News Corp.

A dead or dying medium -- 21st century of newspapers

Page 9: Rupert Murdoch

Economic System Downturn

Digital Technology Attack

“A pay-per-view model”

“Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability

to produce good reporting…we intend to charge for all our news web sites… ”

(Murdoch 2009)

Page 10: Rupert Murdoch

PAY-PER-VIEW MODELRupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience

A business model -- significant revenues

The Wall Street Journal -- strengthening the relationship with loyal readers

Page 11: Rupert Murdoch

PAY-PER-VIEW MODEL

Good impacts

Readers

Shareholders

Newspaper Industry

Picture from : http://www.dailytelegraph.com.au/news/rupert-murdoch-speaks-out-on-recovery-and-opportunity-missed/story-e6freuy9-1225795203893

Page 12: Rupert Murdoch

REA

DER

SH

OU

LD

NO

T P

AY

What’s inside of the wall?

Page 13: Rupert Murdoch

Rupert Murdoch and News Ltd “Pay Wall”

Picture from: http://highwired.co.uk/blog/tag/appe/

Page 14: Rupert Murdoch

POTENTIAL RISKS Charge — Losing click numbers—losing online advertisement—losing money

Charge — Losing click numbers—losing readership—losing power (political/other)

Charge —Losing click numbers—losing readership—losing market

Page 15: Rupert Murdoch

Characteristics of nowadays audience Younger generation - - information on computer screen

So many media choices - - lack brand loyalty

Creating& sharing - - passively consuming

Page 16: Rupert Murdoch

“It’s all about business model”“There is no exist general business model to copy”

Try to transpose old business model to new business reality can’t work We should find new ideas rather than force readers to pay

Page 19: Rupert Murdoch

THE LONG-TERM IMPACT

To change the publishing culture

picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37-in-india-comscore-study

Page 20: Rupert Murdoch

CONCLUSION

‘This is not the end of journalism’

From Crabb, A 2010, ‘The end of Journalism as we know’

Page 21: Rupert Murdoch

References

Page 22: Rupert Murdoch

Thank youFor your attention


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