www.sharpbyname.com - [the] rest of [my] work. curriculum vitæ - [the] course of [my] life. Rupert Sharp Senior Creative Senior Creative Rupert Sharp Areas of experience Branding & Identity Brochures & Reviews Art Direction Advertising Strategic Development Packaging & Signage Project Management Areas of experience Wife - 1, Rowan Children - 1, Leila Bicycles - 4 Surfboards - 1 Gardening Tools - 6 Coffee Machines - 2 Gadgets - a few... My 38 years experience in life has taken me to multiple continents, which started in Australia and New Zealand, moving onto London, England and currently resides back in Australia, soon to be intergrated into Singapore early 2011. My 14 years experience in graphic design has taken me to multiple continents, which started in packaging and signage design, moving onto corporate identity and currently resides in the development of integrated media solutions. Clients I have completed major projects for include: Abbey National Group l ACE European Group l Business Link l Cabinet Office l English Tourism Council l Essex County Council l Gresham Private Equity l Hackney Council l Jobsite.com Middlesex University l Northumbrian Water l Phillips (Lighting Division) l Panasonic l Reckitt Benkiser l Southwark Council l Sun Bank l Tusker l World Challenge Global 1994 -1995 Leo Burnett Advertising - NZ While completing my Diploma in Visual Communications and Design, a four year course covering all aspects of media and design, I spent my final year as a part-time artworker for Leo Burnett Int. This was a much valued design and practical learning experience. 1995 -1996 CGS Design - AUS Working within a large international organisation, my role was part of a team in charge of design, relating to the packaging and development involved in various brands and their future growth in the marketplace. 1996 -1997 Vivid Design - UK My role led on from designing packaging, to developing for Keith Prowse, a corporate style for all new internal and external communication and direct marketing material. 1997 -2000 LLE/H Design - UK With the move up in position comes extra responsibility and new challenges relative to the job, my role stepped up to developing product identities for blue chip companies including Railtrack, Halfords, and Reckitt Benkiser 2000 -2003 Precedent - UK With the building of my brand experience, at Precedent I concentrated in developing brand identity for corporate companies which could be applied across multiple media channels. I brought to an online dominated company the skill base to deal with a progressive array of projects, where online activity was one execution of the overall brand communication, providing an all encompassing integrated solution 2004 Springboard Creative - UK Once returning from a lengthy world trip, I gained the position of Creative Director with Springboard Creative Solutions, developing the team alongside responsibilities for all proposal, budget and project management within the requirements of my client portfolio. 2004 - 2007 Freelance / Honey - UK Starting up my own venture, I continued to work on a wide variety of projects for a number of like minded clients. As a freelancer I was employed as a long-standing senior at a new creative venture named Honey Creative, which went on to win fastest growing small agency of year in 2007, a fun ride to say the least! 2007 - 2010 Freelance / Hydrant - AUS I continue to work closely with a core group of clients, both in the UK and here in Australia, managing portfolios across a range of disciplines, all centred around a strong and creative approach to brand design and management. I also teamed up with a boutique creative offering named Hydrant and was lead creative in winning Phillips Lighting - a major 9 agency pitch.
Transcript
www.sharpbyname.com - [the] rest of [my] work.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Senior Creative Rupert Sharp
Areas of experienceBranding & Identity
Brochures & ReviewsArt Direction
AdvertisingStrategic Development
Packaging & SignageProject Management
Areas of experienceWife - 1, Rowan Children - 1, Leila Bicycles - 4Surfboards - 1 Gardening Tools - 6 Coffee Machines - 2 Gadgets - a few...
My 38 years experience in life has taken me to multiple continents, which started in Australia and New Zealand, moving onto London, England and currently resides back in Australia, soon to be intergrated into Singapore early 2011.
My 14 years experience in graphic design has taken
me to multiple continents, which started in packaging and signage
design, moving onto corporate identity and currently resides in
the development of integrated media solutions.
Clients I have completed major projects for include:Abbey National Group l ACE European Group l Business Link l Cabinet Office l English Tourism Council l Essex County Council l Gresham Private Equity l Hackney Council l Jobsite.com
Middlesex University l Northumbrian Water l Phillips (Lighting Division) l Panasonic l Reckitt Benkiser l Southwark Council l Sun Bank l Tusker l World Challenge Global
1994 -1995 Leo Burnett Advertising - NZ
While completing my Diploma in Visual Communications and Design, a four year course covering all aspects of media and design, I spent my final year as a part-time artworker for Leo Burnett Int. This was a much valued design and practical learning experience.
1995 -1996 CGS Design - AUS
Working within a large international organisation, my role was part of a team in charge of design, relating to the packaging and development involved in various brands and their future growth in the marketplace.
1996 -1997 Vivid Design - UK
My role led on from designing packaging, to developing for Keith Prowse, a corporate style for all new internal and external communication and direct marketing material.
1997 -2000 LLE/H Design - UK
With the move up in position comes extra responsibility and new challenges relative to the job, my role stepped up to developing product identities for blue chip companies including Railtrack, Halfords, and Reckitt Benkiser
2000 -2003 Precedent - UK
With the building of my brand experience, at Precedent I concentrated in developing brand identity for corporate companies which could be applied across multiple media channels. I brought to an online dominated company the skill base to deal with a progressive array of projects, where online activity was one execution of the overall brand communication, providing an all encompassing integrated solution
2004 Springboard Creative - UK
Once returning from a lengthy world trip, I gained the position of Creative Director with Springboard Creative Solutions, developing the team alongside responsibilities for all proposal, budget and project management within the requirements of my client portfolio.
2004 - 2007 Freelance / Honey - UK
Starting up my own venture, I continued to work on a wide variety of projects for a number of like minded clients. As a freelancer I was employed as a long-standing senior at a new creative venture named Honey Creative, which went on to win fastest growing small agency of year in 2007, a fun ride to say the least!
2007 - 2010 Freelance / Hydrant - AUS
I continue to work closely with a core group of clients, both in the UK and here in Australia, managing portfolios across a range of disciplines, all centred around a strong and creative approach to brand design and management. I also teamed up with a boutique creative offering named Hydrant and was lead creative in winning Phillips Lighting - a major 9 agency pitch.
www.sharpbyname.com - [the] rest of [my] work.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Logos... I love doing them, there is something about the challenge of creating something from nothing, all the while weaving a story through the medium of type, colour and the fine balance of shapes. Here are some of mine.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Logos... I love doing them, there is something about the challenge of creating something from nothing, all the while weaving a story through the medium of type, colour and the fine balance of shapes. Here are some of mine.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Current study... Panasonic 3D TV, AUS It’s the biggest development since colour TV and Panasonic wanted to lead the way in this exciting new home AV technology. All we had was a TVC and about 3 days to create the look and be ready for launch across Australia.
My role on the projectLead DesignerWorking as Senior Creative with Hydrant Creative, Sydney - Australia.www.hydrantcreative.com.au
Panasonic is pleased to
introduce our latest integrated
advertising campaign.
Titled “Panasonic Neo Plasma Brilliant 3D without the blur” this campaign focuses on the most important aspects of 3D; picture quality.
This campaign features TV commercials, TV sponsorships including the 2010 Toyota AFL Grand Final, 3D live experience events, 3D cinema and an online campaign to further promote Panasonic Neo Plasma FULL-HD 3D.
Panasonic Neo Plasma. Brilliant 3D without the blur.
*Images are simulated
A New Visual Era in Home
EntertainmentImagine a sense of depth so real,
your whole body seems to be pulled into the scene. Imagine textures so natural
you can almost touch them.
That’s what it feels like when a FULL-HD 3D home theatre system fills
a room with theatre-like images. It takes you from watching TV
to experiencing TV.
Plus, thanks to highly advanced imaging technologies, Panasonic FULL-HD 3D systems also offer breathtaking quality when displaying 2D images.
It’s the biggest development since colour TV and Panasonic is leading the way in this exciting new home AV technology.
“It’s projected that
NINE MILLION PEOPLE
will see the TV ad”
A New Visual Era in Media Coverage
Our extensive TV budget means 9 million people
will see our Panasonic 3D TV ad across August
and September.
Official sponsor of the AFL Grand Final 3D Broadcast
Sponsorship
of the AFL Finals
& Grand Final
(nationally)
Better than live!
To promote the benefits of 3D, and capitalise on the use of Panasonic 3D broadcast cameras, we will offer a unique 3D live experience to a select
AFL 3D audience. The material will then be broadcast live to Channel 7’s
main 2D channel
Featuring content about the game as well as the 3D experience being
better than live, this strategy will effectively demonstrate to the
almost 4 million AFL 2D audience why they should upgrade to
Panasonic Neo Plasma FULL-HD 3D.
150 key users and influencers will be invited to experience broadcast 3D first hand on Grand Final day
Saturday25September
A unique live AFL
Grand Finalevent
A New Visual Era in 3D Cinema Advertising
To target 3D enthusiasts, and to position Panasonic as the leader in this space, we will have a strong presence in cinemas screening 3D movies. Our ads will be viewed in 3D, the perfect way to demonstrate the capabilities of Panasonic’s FULL-HD 3D.
250SCREENS
190SCREENS
140SCREENS
170SCREENS
220SCREENS
140SCREENS
585SCREENS
120SCREENS
585SCREENS
YouTubeONLINE CAMPAIGN
TOTAL VOLUME
3,923,8083D CINEMA SCHEDULE
84,000TOTAL
SESSIONS
FULL-HD
3D
Eye catching Point-Of-Sale will play an important role in capturing the attention of potential customers while they are in store.
Better Quality 2D With the press of a button, you can switch your Panasonic VIErA 3D TV to FULL-HD 2D viewing, so you have all the benefits of Neo Plasma - whatever you are watching.
Neo PlasmaPanasonic Neo Plasma combines superior speed, colour and contrast to deliver the very best 2D & 3D viewing experience. Neo Plasma also delivers this superior quality image with lower power consumption than previous models.
Crosstalk ReductionCrosstalk is the fuzzy effect caused by two images overlapping. Panasonic’s Crosstalk Reduction technology ensures images don’t overlap, so you have brilliant 3D - without the blur.
High-Precision 3D EyewearTo view 3D TV, you need 3D eyewear. When turned on, the 3D eyewear synchronises with the 3D TV via a special infrared signal transmitted from the TV. This enables you to see the 3D images.
Optional 3D Eyewear:
SMLMEDLRG To enjoy 3D images safely and comfortably, please read the operating instructions fully. Please stop using the 3D eyewear immediately if you feel tired, are not feeling well or experience any other uncomfortable sensation.
A New Visual Era in Picture
Quality
3D Content New 3D content is being produced all the time. There are many great movie titles available and some sporting events have already started broadcasting in 3D. You can even play games in 3D. To watch a movie in 3D you’ll need a 3D Blu-ray Player so check out the new Panasonic 3D Blu-ray Players now available.
AVAILABLE IN:65” TH-P65VT20A58” TH-P58VT20A54” TH-P54VT20A50” TH-P50VT20A
VT20 Series FULL-HD 3D Neo PlasmaKEY SPECIFICATIONSA 3D cinema right into your living room. That’s FULL-HD 3D Genius.
THX Certified Display 24p Smooth Film / 24p Playback VIErA Cast Online Entertainment including Skype, Twitter, YouTube, Picasa, Bloomberg and Local Content Coming Soon. Supports DLNA. WIFI capable via optional dongle
VIErA Image Viewer (VIV) SD Card Slot. View AVCHD, DivXHD, SD-VIDEO Movies & JPEG Photos, MP3 & AAC Music
USB Playback & Record x 2 Inputs (Skype Camera, Wireless LAN, USB Keyboard, USB HDD, USB Playback) USB Playback AVCHD, DivXHD, SD-VIDEO Movies, JPEG Photos, MP3 & AAC Music
Made in Japan
The five VIErA Plasma Advantages1. Motion responseInstantly updating each pixel for each new image. Plasma has been designed and built from the ground up for showing moving images on larger screens, producing sharp, crisp and vivid images without blurring or smearing.
2. ContrastPanasonic VIErA Plasma TVs have a native contrast ratio of 5,000,000:1*. What this means is they can reproduce more realistic blacks, ultimately giving you more life-like images in living room conditions.
3. ColourPanasonic VIErA Plasma TVs can display up to a staggering 231 billion viewable colours on screen, this means an amazing 6,144 steps of gradation can be achieved allowing even the tiniest detail to be shown on screen.
4. Viewing anglePanasonic VIErA Plasma TVs maintain high contrast and picture quality when viewed from almost any angle. So even when you entertain friends for big sporting events at home, everyone will have the best seat in the house.
5. Environmentally friendlyPanasonic is conscious about the environment. That’s why the current range of VIErA Plasmas are lead free and contain no mercury. This reduces the impact on the environment when recycling or disposing of Panasonic TVs.
* Available on VT20 & V20 Neo Plasma Series
* One pair of 3D Eyewear supplied with TV.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Current study... Panasonic Various, AUS Once you impress once, its a case of keeping the bar higher than the next guy, my collaboration as Senior Creative with Hydrant has proven fruitful for both parties, not to mention a happy client, bring on the next one we say...
My role on the projectLead DesignerWorking as Senior Creative with Hydrant Creative, Sydney - Australia.www.hydrantcreative.com.au
WINNER 2009 GOOD DESIGN AWARD.FROM JAPAN INDUSTRIAL DESIGN PROMOTION ORGANISATION (JIDPO).
Self-adjusting. The compressor’s rotational speed is monitored and adjusted to deliver cost-efficient, energy-saving performance at all times.
Intelligent. Responds intuitively to the level of human presence and activity in the room to adjust coolness for maximum comfort and maximum savings.
Pure. Alerts you to changes in the degree of air cleanliness and activates the air purifying function for cleaner, healthier air.
Air Purifying System with Patrol Sensor
SMART iPhone APPLICATIONS
A cool way to interact with hot technology.The mobile phone has revolutionised the way we live life, do business and share content with others.
Panasonic has developed two unique iPhone apps as a way to increase communication with customers, featuring a Air Conditioning Sizing Wizard and a Lifstyle app centred around Eco Patrol.
Both apps feature valuable real estate that will be used to promote Panasonic brand messages and tactical offers, as well as offering click through to relevent resources.
Product Selector
Model Recommendation
Model Details
Air Conditioning Sizing Wizard AppThe perfect companion for sales staff and customers to quickly calculate the Air Conditioning Model that best suits their needs.Features:
Where to Buy
musictraffic news alarm clock weather
Start Your Day AppMake Panasonic the first brand that users engage with every day. Give users a highly customisable and useful application – for free. An integrated lifestyle app including alarm clock, weather guide and news feeds and lets users wake up to their favourite song. Users can click the Panasonic Air Conditioning link and be directed to a simple mobile page where they can read about product, watch video content, find their nearest dealer and click to call Panasonic etc.
FT2
BIG ON ACTION
FT2CAMPAIGNOVERVIEW
8.022 MILLION PEOPLE
TZ10CAMPAIGNOVERVIEW
TZ10BIG ON TRAVEL
4.9 MILLION PEOPLE
8.161 MILLION PEOPLE
LUMIX CAMPAIGN EVERTo capitalise on our biggest range ever, Panasonic will be unleashing the biggest campaign ever for our popular Lumix cameras.
Featuring metro, regional and pay TV, targeted magazines, high traffic outdoor, interactive online and search, the campaign is designed to sharply raise Lumix brand awareness, and drive more customers into your store requesting Lumix cameras.
It’s the biggest campaign we’ve ever done for Lumix, and we’re expecting sales to be even bigger! BIG
ON TV
“It’s projected that a total of
14.962 MILLION PEOPLE
will see our Lumix ads an average
of 6 times”
$3.7MSPEND
Spearheading the campaign will be a series of innovative TV ads that use light-hearted humour to bring standout features of the Lumix range to life.
Featured cameras include the tough new Lumix FT2, the TZ10 travel camera with built-in GPS and the new G2 that lets you take great photographs - without being a great photographer.
There will be a massive spend on TV across a relevant selection of Metro, Regional and Pay TV programme spots, with over 14,000,000 people reached nationally!
THE
BIGGEST ON
COMPACT CAMERAS
SALESFor the latest product news and info check out the BRAND NEW Lumix website.
visit lumix.com.au
When published later this year, the book will become a terrific sales tool for your sales team to have, and show customers, in your store!
visit lumixlife.com.au
Our latest Lumix Life competition has been a great success, with over 5000 entries received! We have literally covered Australia with photo entries from passionate Lumix users nationwide.
Winners will be published in a lavish, hard-cover, ‘coffee-table’ book, “Focus on Australia”, alongside some of Australia’s most celebrated photographers using Lumix cameras: Ken Duncan, Bill Bachman, Hugh Brown, Peter Eastway, Ted Grambeau, Ray Martin, Leo Meier, Frances Mocnik and Nick Rains
So, be sure to send your Lumix customers to the website to view the spectacular winning images to be announced in August.
Spreads - Panasonic Lumix range
Spreads - Panasonic Air Conditioner
G2
G2CAMPAIGNOVERVIEW
BIG ON FEATURES
4.3 MILLION PEOPLE
7.952 MILLION PEOPLE
www.sharpbyname.com - [the] rest of [my] work.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Current study... Tusker Bitter, AUS Vanuatu’s premium beer brand was looking to incorporate a recent acquisition into its stable of bottled beers. Tusker wanted to invigorate the look while retaining an essence of its original appeal to market.
My role on the projectLead DesignerWorking as Senior Creative with Hydrant Creative, Sydney - Australia.www.hydrantcreative.com.au
This concept retains some of the key
elements of the old label, this will help with familiarity for
current drinkers.
This concept retains some of the key
elements of the old label, this will help with familiarity for
current drinkers.
Previous Identity
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Current study... World Challenge, Global Having been involved from the inception, and responsible for the successful roll-out of new World Challenge look & feel across the globe, I continue to develop the companys design strategy and delivery of all materials.
My role on the projectLead CreativePitch preperation and presentationFinal logo and type design Creation of all sub-brand designsCreation of all guidelinesBrand guardianAll project management
Previous Identity
Explore
Excite
Engage
AdventureQuest
Energise
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
World Challenge, Global I am now working on 2010/11 projects for the World Challenge offices in the UK, Australia, US, Hong Kong and Dubai. WC is part of TUI Group of companies and I have completed work for a number of their same-sector operations.
World Challenge Comapct - launch leaflet
me!
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Case study... Middlesex University, UK Being an extremely diverse organisation attracting a wide range of students from both national and international arenas, this unique set of parameters required a single solution, a signature.
My role on the projectLead DesignerPitch preperation and presentationFinal logo and type designCreation of all guidelinesBrand guardianIn-house team mentorArt Direction of bespoke image library
Previous Identity
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Middlesex University, UK 34,000 students studying on Middlesex courses worldwide, both at their own campuses and also with partner institutions, making them one of the largest providers of British university education to international students.
My role on the projectLead DesignerPitch preperation and presentationFinal logo and type designCreation of all guidelinesBrand guardianIn-house team mentorArt Direction of bespoke image library
possible table
height
Student prospectus spreads
LONDON
MIDDLESEX UNIVE
RSITY
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Case study... Grosvenor Square, AUS Harry Seidler is arguably Australia’s most iconic architect. He is best known for buildings that have changed the skyline of Sydney’s CBD and surrounds over the past 45 years. My job here was to cover up the mess!
My role on the projectLead DesignerFinal design & artwork
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Case study... Atlantic Telecom, UK 3 weeks from brief to roll-out across Europe.Application across all media was integral as part of this deliverable, and along with the creation of a new identity and set of values, extensive guidelines publications went hand in hand with their own bespoke image library, I also took on the role of brand guardian across the UK and European markets
My role on the projectLead DesignerPitch preperation and presentationFinal logo and type designCreation of all guidelinesBrand guardianArt Direction of bespoke image library*
*Budget SD$ 62,000.
www.sharpbyname.com - [the] rest of [my] work.
curriculum vitæ - [the] course of [my] life.
Rupert SharpSenior Creative
Case study... Various projects, UK The following is a selection of work completed over the course of my time in the London, from major brand projects for blue chip clients, B2B, B2C right across to local and national Government,
Finally...
I consider myself fortunate to have had such a varied portfolio of clients to work for and to have worked for people who appreciated what I could bring to the table.
Thankyou.
Corporate look & feel Local Government Improvement and Development Agency
Brand identity and roll-out Lawrence Graham LLP
Branding Hackney Borough Council Housing initiative
Annual Review Nicholson Graham Jones LLP
Public awareness campaign Southwark Borough Coucnil
