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Rural hospitality t h e b r a n d
c o n c e p t
T H E R U R A L L I F E S T Y L E C A N B E D E S C R I B E D A S A M I X
B E T W E E N M A N A N D N AT U R E T H AT W O R K I N G TO G E T H E R
TO P R OV I D E A LOT O F T H I N G S T H AT A R E E S S E N C I A L TO
H U M A N L I F E .
I T ' S A T E A M J O B A N D E V E R Y T H I N G H A S I T S F U N C T I O N
O N T H I S J O B .
c o n c e p t
L I V I N G I N A R U R A L W AY I S TO B E A B L E TO U N D E R S TA N D
H O W I M P O R TAT I S TO B E I N H A R M O N Y W I T H E V E R Y T H I N G
T H AT S U R R O U N D U S TO CO E X I S T W I T H T H E M .
T H I S I S A L S O O N E O F T H E P R E M I S S E S O F B E I N G A
T R AV E L E R .
c o n c e p t
B A S E D O N T H I S FA C T S W E C A N U N D E R S TA N D R U R A L
L I F E S T Y L E ( A S W E L L A S R U R A L H O S P I TA L I T Y ) A S A S E T
O F E L E M E N T S T H AT A R E I N T R I N S I C A L LY CO N N E C T E D :
T H E L A N D ( W O R K A N D F E E D )
T H E M A N ( K N O W LO D G E A N D C U R I O S I T Y )
T H E S U N ( E N E R G Y A N D S T R E N G T H T )
T H E W AT E R ( F L U I D I T Y A N D S E R E N I T Y )
T H E S U M O F T H I S E L E M E N T S R E S U LT S O N A P O W E R F U L
S YM B O L T H AT CO N TA I N T H E R E P R E S E N TAT I O N O F T H E
R U R A L L I F E S T Y L E / H O S P I TA L I T Y .
s y m b o l
the land
++ +
the man the sun the water
s y m b o l
the land
++ + =
the man the sun the water
Rural Hospitality symbol
t h e l o g o( o f f i c i a l )
t h e l o g o( o f f i c i a l 2 )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Xx Ww Yy Zz1234567890
NEOCAT REGULAR
KefaAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Xx Ww Yy Zz1234567890
t y p o g r a p h y
c o l o r s
c o l o r s c o m p l e m e n t a r y
a p p l i c a t i o n s > o n e c o l o r a n d m o n o c h r o m e
a p p l i c a t i o n s > c o l o r e d b a c k g r o u n d
a p p l i c a t i o n s > t - s h i r t
i n m e m o r y o f t a y l o r
t h a n k y o u !
g u s t a v o . f e r r a z @ y m a i l . c o m