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T P C

RURAL IMMERSION PROGRAMME

Report on the field work conducted as a part of curriculum

In the III semester of Master of Business Administration

By

1. G. OMKHESH REDDY (Reg. No. 15691E0080)

Under Guidance of

Dr. Mohammed Mujahed AliAssistant professor

DEPARTMENT OF MANAGEMENT STUDIESMADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE

(UGC Autonomous – Affiliated To Jawaharlal Nehru Technological University- Anantapuramu)

MADHANAPALLE – 517325CHITTOORDISTRICT, A.P.

2016-17

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MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE(UGC AUTONOMUS)

DEPARTMENT OF MANAGEMENT STUDIES

Certificate

This is to certify that this report on Rural Immersion Programme is a bonafide

record of practical work done by Mr G. OMKHESH REDDY bearing the Reg. No.

15691E0080 Of MBA Programme in the III semester during the academic year

2016-17.

Staff in- charge. Head of the Department.

Signature of the Examiner.

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DECLARATION

We declare that this report on the Rural Immersion Programme is a bonafide work done under the guidance of DR. MOHAMMED MUJAHED ALI, Professor /Associate Professor / Assistant professor, Department of Management Studies, Madanapalle Institute of Technology & Science, Madanapalle, as a part of MBA Curriculum is a record of original work done by us in MANDYAM VARI PALLI.

1. G. OMKHSH REDDY (Reg. No. 15691E0080)2. C. RAVI KUMAR (Reg. No. 15691E0093)

3. N. MOUNICA (Reg. No. 15691E0066)4. B. SIVARANJANI (Reg. No. 15691E00B0)

Date :

Place :

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RURAL IMMERSION PROGRAM

Rural growth in India has developed rapidly. The rural consumer is now

spending more. This is the market of tomorrow and the students need to be

sensitized to the dynamics of doing business in rural India. Rural Immersion

Program helps students to understand through field trips over a period of one

week. This initiative uses the experiential learning model to create a complete

manager who can stand up to the pressures of modern world.

Since it will helps in gaining knowledge, learning and understanding the role of

the individual enhancement in leadership qualities, understanding the

behavior of people and practical knowledge.

INTRODUCTION

Our team selected the village Mandyamvari palli

It is located in the Tambalapalli Mandal.

It’s in Chittoor district.

It is located in the Madanapalle is 35 kms.

the total Population according to records are 250 (or) 350 People.

male 150 to 175, females 100 to 125. Total voters is 175. Jobholders 15

members, Students 25 Members.

The total houses 50-60.

Economic source is mostly Agriculture, milk, weavers, Pattu purugula

pempakam.

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ABOUT MANDEMVARIPALLE VILLAGE:-

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A village is a group of people living in one place. The Mandemvaripalle village is

one among the villages in Tambala Palle. The people who living in this village are

mingling with each other and also helping together in all the situations as they

belong to one family under one roof. In this village they are houses around 50-60.

And the population is 250-300. People are cultivating Agriculture crops such as

yield in ground nuts, Tamato, and silk worms. The Agriculture is the bak bone to

the villagers and mostly they depend ending farming . they do have domestic

breading like cows, goats , oxen is the house which is another source of income.

This Governament provides fertilizers to the farmers to the high yielding.

It is also providing Education to the childrens in village having schools like primary

and Anganvadi school are in reach. The governament provides various facilities

for this village. The major problem in this village is drinage system so the

governament provides Drinage canal through for free of cost.

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NEED FOR THE STUDY

This program help in understanding the rural surrounding and market , this help

building up of knowledge , development of creativity and makingf an proper

decision making and also improve the communication skills, even helps how to

intract and deal with the healthy environment among the different age group and

we may able gain knowledge, learning, an experience with strangers how to

handle the people , it also helps personality, this gives an practical experience

which helps in buliding the career.

SCOPE OF THE STUDY:-

We have considered the social economics status of the village

It has the support from the political, social, economically that is been

playing the key role in that areas.

As the village has the proper health condition with all the necessary

medical no hospital in the Mandemvaripalle village.

The education aspects in the childrens and they allocation all the

necessary aspects for the both the genders.

METHODOLOGY:-

o They were guidelines from the group of people and even from the

individuals that helped in getting the future additional information.

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o A few aspects details were been collected personally from the peopple byb

direct interaction.

o In building the questinnaire a few questions are been schedule by our own

observation.

o We also meet a group of people and we have interviewed at certain factors

like watter, Health, Education etc….

o Were as coming to the secondary and also primary data we have taken

data from the websites and records of the panchayati office and also gather

the information from the individuals.

OBJECTIVES:

It helps to get knowledge on the rural areas can helpful in developing our

ability and enrich in dealing the people that could be implemented in our

curriculum activities and in our Academics.

ABOUT EDUCATION

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In the mandemvaripalle village we find 2 schools which are divided as per

the standards. They are Anganvadi and Primary schools. Since the village

having the both Anganvadi and Primary education (i.e. up to “V” class) as

coming to its infrastructure it was developed by the Governament for both

the Anganvadi and Primary it was established in the year 1990’s by the

governament authorities. The villages shows good education status since

from 10 years the strength is constant from the report bof pass outs, it

does not show any fluctuations, they do provide the mifdday meals to the

students in order to prepare the food the workers 2 members to work on it

and the place they do preparing is quite clean and good they give the

healthy food and eggs twice a week on Tues day and Firday.

School head master Name is :-Mrs. N. MADHAVI

SCHOOL STRENGTH

CLASS WISE NUMBER OF PEOPLE

I 1

II 1

III 4

IV 2

V 2

VI to X 10

+2 5

Under Graduation 5

Post Graduation 3

FACILITIE

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Midday Meals

Library Books, Text Books

Uniforms

Toilets

Play kits

DPEP Grants

Games kits and Charts

GAMES

Kho – kho

Cricket

Running Race

Carrom board

Skipping

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MIDDAY MEALS FOOD MENU

DAY PARTICULARSMonday Rice + Dal

Tues day Rice+ Sambar + Egg

Wednes day Rice + leafy vegetables

Thurs day Rice + Samber

Friday Rice + Dal +Eggs

Satur day Rice+ Leafy vegetables

ABOUT ANGANWADI SCHOOL

Teacher name:- Mrs. B. Sugunamba

Helper name :- Mrs. C. Indiramma

In 1998 the Governament of India started the integrated cgild development

scheme to develop the health nutrition of poor children.

Mandemvaripalli village are Anganvadi school to provide milk and eggs and

also miday meals to children's and pregenancy ladies.

In this village Anganvadi is taken care by one primary teacher and one

assistant teacher.

She makes the kids to play and learn rims every day with fun.

The kids are given milk every day as the need of it in growing stage.

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DAY WISE FOOD MENU

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CHILDREN’S GOWTH IN MONTHLY WISE SHOW IN GRAPH

In this graph green shows the children’s is more healthy

Yellow shows the childrens some weak

Orange indicates the Children’s are very weak.

o In this Anganvadi school region 6 months to 3 years there are 12 Childrens

are there. In this 12 Childrens 6 boys and 6 girls are there.

o 3 years to 6 years 4 boys and 3 girls are there in village.

o 3 Pregent ladies living in the village.

PRIMARY SCHOOL

Mandemvari palle village are Primary School starting I to V class.

Primary school timings are 9:00 AM to 3:30 PM.

In this Primaryschoools are only Telugu and englisn medium people are

there.

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Primary school all so they are provided Mid- day meals and weeekly twice

eggs and bananas all so Provided.

This school is maintained by 1 teacher.

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ABOUT AGRICULTURE

The Agriculture is the back bone to tne Village People and most of them

depends on Farming.

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The farmers cultivate like silk worms plants, Tomoto, paddi, Ground nuts

and other plants and pattu purugula production.

They have domestic breading like cows, Goats, oxen in the house.

The Governament Provides fertilizers to the Farmers to the highly yielding.

As we have spoken to the farmer his name is A. Srinivasulu garu he

cultivator of tomatos he has the land are of two yaker and he has got the

plants of 6000 Rs and this plants are purcahsed in Mudivedu cross and they

to get in their own village and fertilizers costs arround 6500/- Rs and he will

get the return as 25000/- Rs in total by eccluding his labour and his wife

they are some profits in this cultivation since they are able to meet the

necessary income in cultivation of crops and they do depent on cattle

rtaring to meet they expenditure.

Cultivation is the back bone for Indian country since almost 80% depending

on this Agriculture sector as due to last decates due to drought and less

rain fall the farmers are been facing lot of problems and difficultin this

context as per this were had less yield in last 3 years in the Agriculture

sector since with they many people have stopped cultivation and moved to

other Occuption and earning the money since to run their daily necessary

needs and wants.

Since in the village they does cultivation on the Ground nuts, tomatoes,

paddy and all the vegetables such as Brinjal , potato, sweet potato, lady

fingers , Sona beans, chilies etc…. are been grown in the foeld since they do

use in their house holds they don’t sell in the market.

MAIN PROBLEMS IN RURAL AREAS

Agriculture related

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Economic Problems

Social and culteral problems

Leadership Related Problems

Water problems

Drinage problems

Education problems

Health problems

Lack of knowledge in all sectors

Roads problems.

THE TABLE SHOWS THAT NO OF PERSONS IN THE HOUSE AND THEY HAVE

REATION/HEALTH CARDS/ BANK ACCOUNT

Mandemvaripalli village, tambalapalli mandal, chittoor district, andhra

pradesh . In this village 50 houses are there in this fifty houses we taken

twenty houses on survey and collecting the data and observing the main

problems in the village. Given below on the report.

S.NO NAME OF THE HOUSE HOLDER

NO OF PERSONS IN HOME

RATION CARD

HEALTH CARD

BANK ACCOUNT

TYPE OF HOUSE

1 K. SRINIVASULU 3 YES YES YES RENTAL

2. G. MALIKARJUNA 3 YES YES YES ROOF

3. C. VENKATARAMANA 5 YES YES YES BUILDING

4. G. CHENNA KESAVULU 4 YES YES YES ROOF

5. B. VENKATA RAMANA 2 YES YES YES ROOF

6. B. VENKATESH 2 YES YES YES BUILDING

7. P. REDDY SEKHAR 3 YES YES YES ROOF

8. K. NARASHIMULU 3. YES YES YES ROOF

9. B. VENKATA NARAYANA 3 YES YES YES ROOF

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10. R. REDDY SIVA 3 YES YES YES ROOF

11. R. REDDAMMA 4 YES YES YES ROOF

12. R. REDDAPA 2 YES YES YES ROOF

13. N. VENKATAPPA 4 YES YES YES BUILDING

14. C. NARASIMMULU 6 YES YES YES ROOF

15. B. REDDAPA 5 YES YES YES ROOF

16. A. SRINIVASULU 5 YES YES YES BUILDING

17. C. SRINIVASULU 4 YES YES YES ROOF

18. GURUMURTHI 4 YES YES YES CHUTTILLU

19. K. PRATHAP 4 YES YES YES ROOF

20. B. CHINNA REDDAPA 4 YES YES YES ROOF

In this village all people are living in own houses except one or two

persons. They have good houses in their village. and also all the people are

having ration card / health card / bank account in this village ration all the

items taking yhre people and properly using the shops. Any health problem

accurs they have using the health cards. In this village all the people using

banks in the recent days. For all transactions.

GOVT SCHEMES USING IN THE VILLAGE PEOPLE / NOT SHOWN IN THE

TABLE

S.NO NAME OF THE HOUSE HOLDER

SWACHH

BHARAT

FREE TOILETS

GOVT

SUBSIDERY

LOANS

GOVT

SUBSIDY

AGRICULTURE

SCHEMES

1 K. SRINIVASULU No No No No

2. G. MALIKARJUNA No No No Yes

3. C. VENKATARAMANA No Yes Yes Yes

4. G. CHENNA KESAVULU No Yes Yes Yes

5. B. VENKATA RAMANA No No Yes Yes

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6. B. VENKATESH No Yes No Yes

7. P. REDDY SEKHAR No No No No

8. K. NARASHIMULU No Yes Yes Yes

9. B. VENKATA

NARAYANA

No Yes Yes Yes

10. R. REDDY SIVA No Yes No Yes

11. R. REDDAMMA No Yes Yes Yes

12. R. REDDAPA No No No No

13. N. VENKATAPPA No Yes No Yes

14. C. NARASIMMULU No No No No

15. B. REDDAPA No Yes Yes Yes

16. A. SRINIVASULU No Yes Yes Yes

17. C. SRINIVASULU No Yes Yes Yes

18. GURUMURTHI No Yes No Yes

19. K. PRATHAP No No No No

20. B. CHINNA REDDAPA No Yes Yes Yes

In this village some of the peoples are using in the governament schemes

and also subsidy loans and agriculture schemes in this village. Swachh

bharat abiyan free toilets are not using in tne people. In tis scheme in the

village people they don’t know the scemes that’s why we are giving te

avairness camp I n the village.

IN THIS VILLAGE PENSION SYSTM TAKING SOME OF THE PERSONS IN THE

VILLAGE

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S.NO NAME OF THE HOUSE HOLDER/ NAME OF THE

PENSIONEE

TYPE OF PENSION SCHEME

1 K. SRINIVASULU NO

2. G. MALIKARJUNA NO

3. C. VENKATARAMANA NO

4. G. CHENNA KESAVULU NO

5. B. VENKATA RAMANA VRUDHPYA PENSION

6. B. VENKATESH VRUDHPYA PENSION

7. P. REDDY SEKHAR NO

8. K. NARASHIMULU VRUDHPYA PENSION

9. B. VENKATA NARAYANA NO

10. R. REDDY SIVA NO

11. R. REDDAMMA VRUDHPYA PENSION

12. R.KRISHNAMMA VRUDHPYA PENSION

13. N. VENKATAPPA VRUDHPYA PENSION

14. C. NARASIMMULU VRUDHPYA PENSION

15. B. REDDAPA NO

16. A. SRINIVASULU NO

17. C. BOJAYYA VRUDHPYA PENSION

18. GURUMURTHI NO

19. K. PRATHAP NO

20. B. CHINNA REDDAPA NO

The pension holders in village in my 20 observations only eight people are taking

pension scheme remaing peoples are not taking any pension scheme all the

peoples are taking in the schemes only VRUDHPYA PEBSION SCHEM.

MAIN SOURCE OF INCOME IN THE VILLAGE AND ALSO MAIN CULTIVATION OF

THE PEOPLE THE TABLE SHOWN BELOW

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S.NO NAME OF THE HOUSE HOLDER MAIN SOURCE OF INCOME

MAJOR CROPS

1 K. SRINIVASULU DAILY LABOUR NA

2. G. MALIKARJUNA AGRICULTURE, MILK GROUNDUTS, TOMATO

3. C. VENKATARAMANA AGRICULTURE, MILK PADDY

4. G. CHENNA KESAVULU AGRICULTURE, MILK TOMATO

5. B. VENKATA RAMANA AGRICULTURE, MILK GROUND NUTS

6. B. VENKATESH AGRICULTURE GROUND NUTS

7. P. REDDY SEKHAR DAILY LABOUR NA

8. K. NARASHIMULU AGRICULTURE GROUND NUTS

9. B. VENKATA NARAYANA AGRICULTURE, MILK TOMATO, GROUND NUTS,

PADDY

10. R. REDDY SIVA AGRICULTURE MULBARRY

11. R. REDDAMMA AGRICULTURE TOMATO, PADDY

12. R.KRISHNAMMA DAILY WAGES NA

13. N. VENKATAPPA AGRICULTURE, MILK TOMATO, PADDY

14. C. NARASIMMULU DAILY WAGES NA

15. B. REDDAPA AGRICULTURE, MALBARI TOMATO, MALBARI

16. A. SRINIVASULU AGRICULTURE, MILK TOMATO, PAN, SWEET

POTATO

17. C. BOJAYYA WEAVARS NA

18. GURUMURTHI AGRICULTURE, MILK GROUND NUTS

19. K. PRATHAP DAILY WAGES NA

20. B. CHINNA REDDAPA AGRICULTURE, MILK,

MALBARI

TOMATO, MALBARI

In this village all the peoples are cultivating families and also the more no of peoples are depending on agriculture field. In this village water facility is good and cultivating the land also good. In this village proper system using the cultivation of land.

THE GIVEN TABLE IS SHOWING IN THIS VILLAGE PERSONS HAVING LPG GAS / NOT

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S.NO NAME OF THE HOUSE HOLDER LPG GAS CONNECTIONS1 K. SRINIVASULU NO

2. G. MALIKARJUNA NO

3. C. VENKATARAMANA YES

4. G. CHENNA KESAVULU YES

5. B. VENKATA RAMANA YES

6. B. VENKATESH YES

7. P. REDDY SEKHAR YES

8. K. NARASHIMULU YES

9. B. VENKATA NARAYANA YES

10. R. REDDY SIVA YES

11. R. REDDAMMA YES

12. R.KRISHNAMMA YES

13. N. VENKATAPPA YES

14. C. NARASIMMULU YES

15. B. REDDAPA YES

16. A. SRINIVASULU NO

17. C. BOJAYYA YES

18. GURUMURTHI YES

19. K. PRATHAP YES

20. B. CHINNA REDDAPA YES

In this village there are around50 houses are there in this fifty houses we collected data from twenty houses in this twenty houses around 17 house holders are using LPG - gas connections are remaining three houses are not using LPG – gas.

IN THIS GIVEN TABLE IS SHOWING THAT VILLAGE PEOPLE WOMEN SELF-WELFARE SHOWING BELOW

S.NO NAME OF THE HOUSE HOLDER MAHILA MANDAL GROUP

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NAME1 K. SRINIVASULU NO

2. G. MALIKARJUNA GANGA GROUP

3. C. VENKATARAMANA BHAGYA LAKSHMI

4. G. CHENNA KESAVULU SRI SAIBABA

5. B. VENKATA RAMANA SRI LAKSHMI PRASANA

6. B. VENKATESH SRI GANGA

7. P. REDDY SEKHAR SRI DURGA

8. K. NARASHIMULU MAHADEVI

9. B. VENKATA NARAYANA NO

10. R. REDDY SIVA NO

11. R. REDDAMMA JAYA LAKSHMI

12. R.KRISHNAMMA SRI DURGA

13. N. VENKATAPPA SRI DURGA

14. C. NARASIMMULU SRI DURGA

15. B. REDDAPA SRI LAKSHMI PRASANA

16. A. SRINIVASULU SRI SAI BABA

17. C. BOJAYYA SRI SAI BABA

18. GURUMURTHI SRI DURGA

19. K. PRATHAP SRI LAKSHMI PRASANA

20. B. CHINNA REDDAPA PRAGATHI

In this village there are fifty houses are there in this fifty houses we collecting data from only twenty houses there are around seven teen households some amount saving every month by using in the type of mahila mandal groups this persons divided into ten members or above ten members in every group they have good savings and also they taking loans and every month conducting meetings. Remaining three members they don’t have interest to join mahila mandal group.

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IN THIS VILLAGE SANITATION FACILITY AVAILABLE ARE NOT LIKE ROADS, WATER DRAINAGE FACILITY ARE NOT SHOWING IN THE GIVEN TABLE

S.NO NAME OF THE HOUSE HOLDER WATER FACILITY DRINAGE FACILITY ROAD FACILITY1 K. SRINIVASULU Yes No Yes

2. G. MALIKARJUNA yes No yes

3. C. VENKATARAMANA Yes No No

4. G. CHENNA KESAVULU Yes Yes Yes

5. B. VENKATA RAMANA Yes No No

6. B. VENKATESH Yes No Yes

7. P. REDDY SEKHAR Yes No yes

8. K. NARASHIMULU Yes No Yes

9. B. VENKATA NARAYANA Yes No Yes

10. R. REDDY SIVA Yes No Yes

11. R. REDDAMMA Yes No Yes

12. R.KRISHNAMMA Yes No Yes

13. N. VENKATAPPA Yes No Yes

14. C. NARASIMMULU Yes No Yes

15. B. REDDAPA Yes No Yes

16. A. SRINIVASULU Yes No Yes

17. C. BOJAYYA Yes No Yes

18. GURUMURTHI Yes No Yes

19. K. PRATHAP Yes No Yes

20. B. CHINNA REDDAPA Yes No Yes

In this village there are fifty houses are there in this fifty houses we collecting data from only twenty houses.

The peoples say in this village proper water facility and roads facility available.

In this village only one problem are there that is drainage system.

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All the households are telling in this village there is no drainage system and the government provide proper drainage system in this village.

Develop the village culture and also developing the villages around the India.

Villages are the back bonus of India