Presented by:Ekta chawla

Vinay Avasthi

Ankita Roy

Abhinav Yadav

Vikas Pandey

Introduction

Research Methodology

Data analysis

Findings

Conclusion

Recommendations

Descriptive research

It is a study designed to depict the participants in an accurate way. More simply put,

descriptive research is all about describing people who take part in the study.

The researcher can go about doing a descriptive research project on:

Observational, defined as a method of viewing and recording the participants.

Survey, defined as a brief interview or discussion with an individual about a specific

topic

The research design was used

Descriptive Research.

DATA ANALYSIS

0

10

20

30

40

50

60

Below 2000 2000-5000 5000-10000

INCOME

INCOME

2 to 4

20%

4 to 6

20%Above

6

60%

FAMILY MEMBERS

Lifeboy

33%

Dettol

25%

Lux

17%

Godrej

No.1

25%

SOLD MOST

Ghadhi70%

Rin7%

Vidisha20%

Surf excel

2%

Vim1%SOLD MOST

Sunsilk9%

Clinic Plus40%

Dove30%

Vatika20%

Chik1%SOLD MOST

Out of 100 % :

•90% pouches sold

•10% bottles sold

Navratan48%

Dabur Amla

4%

Bajaj Almond

36%

Mustard6%

Parashute6%SOLD MOST

Out of 100 % :

•90% pouches sold

•10% bottles sold

Ghadhi74%

Ariel5%

Surf excel10%

Tide11%

SOLD MOST

Colgate72%

Close up10%

Dabur Red2%

Cibaka15%

Babool1%SOLD MOST

yes5%

no95%

BRUSHES & CLEANING FLUIDS

Itself90%

Transportation10%

Majority of retailers in rural

market do have a storage

facility available but in a very

small ratio so they have to

buy only those things which

are of prime importance and

which is in current demand.

LACK OF ADEQUATE KNOWLEDGE: Even though the rural

retailers are well informed but they still lack the knowledge of new

product launched. They can only get this information from the

wholesellers.

TRANSPORTATION: The rural market is facing the problem of

transportation as even today the interiors are not well supplied with

products.

STORAGE: In rural shops there is very

small ratio of storage as the shops are small

and they can only buy what is important.

INCOME: Another major problem is the

lack of funds. They don’t have money to buy

the products as they earn less so they buy what

is affordable to them.

CONCLUSION

Marketer should supply their products directly

to the rural retailers rather than taking help of

wholesellers.

Marketer should employ the women for

packing their products.

Develop special sizes for household products.

Increase awareness for the product.

Marketers must trade off the distribution cost

with incremental market penetration.