Date post: | 29-May-2018 |
Category: |
Documents |
Upload: | adityaksingh |
View: | 218 times |
Download: | 0 times |
of 15
8/8/2019 Rural Mktng.
1/15
Rural Marketing Project
Trip to Asodha Village
Submitted By:
Abhay Singh (09609172)Aditya Singh (0969041)
Anuj Kapoor (09609155)
Sachin Malviya (0969023)
Vishal Singh (09609067)
Md. Fahad (09609063)Richa Sharma (09609144)
8/8/2019 Rural Mktng.
2/15
GENERAL INFORMATION
VILLAGE ASODHA
SUB-DISTRICT HAPUR
DISTRICT GHAZIABAD
STATE UTTAR PRADESH
8/8/2019 Rural Mktng.
3/15
ASODHA
AREA OF VILLAGE(IN HECTARES) 930
TOTAL POPULATION 12376
MALES 6553
FEMALES 5823
SCHEDULE CASTE POPULATION 2775
NO. OF HOUSE-HOLDS 1710
AVERAGE HOUSE-HOLD INCOME(P.A)
27,485
SEX RATIO 889
Source: 2001 Census Report
8/8/2019 Rural Mktng.
4/15
ASODHA : INFRASTRUCTURE
No. Of primary school 3
No. Of middle school 2
College available within range 5-10 km
No. Of other educational schools 2
Allopathic hospitals within range 5-10 km
Maternity and child welfare centreavailable within range
5-10 km
Number of primary health sub centre 1
Number of registered private medicalpractiotioners
4
Number of community health workers 1
Source: 2001 Census Report
8/8/2019 Rural Mktng.
5/15
INFRASTRUCTURE CONTINUED
Number of post office 1
Number of telephone connections 10
Bus services available within range 5-10 km
Railway service available within range 5-10 km
Navigable water way available withinrange
5-10 km
number of commercial bank 2
Co-operative bank available within
range
5-10 km
Tube-well (with electricity) 720
Tube-well (without electricity) 200
Source: 2001 Census Report
8/8/2019 Rural Mktng.
6/15
HAPUR
Hapur is said to have been founded in the 10th century.
The city was originally named Haripur.
Hapur is very well known for its contribution in freedom struggle.
There is a fare organised every year in remembrance of the martyr of
freedom struggle locally known as Shaheed mela. Hapur is located at 28.72N 77.78E.
PIN (Postal Index Number) ofHapur is 245101.
The Telephone code is 0122.
As of 2001 India census, Hapur had a population of 3,01,987.
Males constitute 53% of the population and females 47%.
Hapur has an average literacy rate of 58%, lower than the national
average of 59.5%.
Hapur is said to have been founded in the 10th century.
The city was originally named Haripur.
Hapur is very well known for its contribution in freedom struggle.
There is a fare organised every year in remembrance of the martyr of
freedom struggle locally known as Shaheed mela. Hapur is located at 28.72N 77.78E.
PIN (Postal Index Number) ofHapur is 245101.
The Telephone code is 0122.
As of 2001 India census, Hapur had a population of 3,01,987.
Males constitute 53% of the population and females 47%.
Hapur has an average literacy rate of 58%, lower than the national
average of 59.5%.
8/8/2019 Rural Mktng.
7/15
AGRI-BUSINESS
Agriculture is the main-stay of the village economy. About 70 per cent
of the residents are involved in agri-business.
Cash Crops : Wheat, Rice, Sugar Cane, Potato.
The nearest mandi for selling of the cash crops is located at Hapur.
The seed growers procure the seeds from UP Seed Corporation butthe majority of the farmers obtain the seeds from NSC( National Seed
Corporation) , Tarai Development Corporation and Beej Bhandars.
8/8/2019 Rural Mktng.
8/15
8/8/2019 Rural Mktng.
9/15
CROPS INFORMATIONCASHCROP SEED USED PER
ACRE
PRODUCTION
PERACRE
FERTILIZERS
USED PERACRE
Rice 12-15 Kg. 20-25 Quintal 60 Kg. Nitrogen,30Kg. Potash, 30 Kg.
Phosphate.
Wheat 40 Kg. 20-25 Quintal 60 Kg. Nitrogen,30Kg. Potash, 30 Kg.
Phosphate.
Potato 8-10 Quintal 80-125 Quintal 75 Kg. Nitrogen,35Kg. Potash, 35 Kg.
Phosphate.
Sugar cane 18-22 Quintal 300-350 Quintal 75 Kg. Nitrogen,35Kg. Potash, 35 Kg.
Phosphate.
8/8/2019 Rural Mktng.
10/15
DISTRIBUTION CHANNEL
(Fertilizers) Supplies of fertilisers are made to the village level societies directly by the
manufacturers.
Manufacturer
(IFFCO, NFL,
KRIBHCO, GSFC,
GNFC)
State Coop. Mktg.
Federation
Distt./ Taluka Coop.Mktg. Soc.
Retail Outlets (Farmers
Service Centres)
Farmers
8/8/2019 Rural Mktng.
11/15
Issues in Distribution
Network Places where state level federations act as wholesalers, the
manufacturer has to deal with only one agency. Consequently, the job
of sales planning, movement and stocks planning, realisation of sales
proceeds etc. becomes very easy.
In places where manufacturer deals with the lower tier cooperatives
directly, the volume of work increases many fold and it becomes
much more complex. The material has to be released to individual
societies and the sales proceeds realisation has also to be done at that
level only. This requires deployment of larger field force.
Decentralised release system leads to establishing larger number of
warehouses and correspondingly larger inventory. This all increases
the operating cost.
8/8/2019 Rural Mktng.
12/15
8/8/2019 Rural Mktng.
13/15
8/8/2019 Rural Mktng.
14/15
8/8/2019 Rural Mktng.
15/15