With financial support from the
Russian Federation
Empowered lives.
Resilient nations.
INTEGRATED RURAL TOURISM DEVELOPMENT PROJECT UNDP ARMENIA-2017
RURAL TOURISM RESOURCES ASSESSMENT
METHODOLOGY PILOT PHASE
Government of RA
1
Table of Contents
ABBREVIATIONS ................................................................................................................................................................. 2
EXECUTIVE SUMMARY ........................................................................................................................................................ 3
INTRODUCTION ................................................................................................................................................................... 4
Background Information .......................................................................................................................................... 4
Need for the Assessment System ......................................................................................................................... 4
Assessment Process Planning .............................................................................................................................. 4
ASSESSMENT DESIGN FOR THE PILOT STAGE .................................................................................................................. 5
Assessment Goal and Objective ........................................................................................................................... 5
Objects of Assessment ............................................................................................................................................ 5
Process Steps ............................................................................................................................................................ 5
Steps beyond the Assessment .......................................................................................................................... 5
Data Collection ........................................................................................................................................................... 5
Information Sought ............................................................................................................................................... 5
Data Sourcing ........................................................................................................................................................ 6
Data Collection Process and Tools .................................................................................................................. 6
Data Processing and Analysis ............................................................................................................................... 7
Data Limitations ......................................................................................................................................................... 7
PRINCIPLES FOR THE FINAL DESIGN ................................................................................................................................. 8
Fully Digital, Mappable, Plug & Play ..................................................................................................................... 8
Sustainability .............................................................................................................................................................. 8
ANNEXES ............................................................................................................................................................................ 9
Annex 1. Questionnaires and Interview Scripts ................................................................................................ 9
Questionnaire 1: Nature ...................................................................................................................................... 9
Questionnaire 2: Human Made ........................................................................................................................ 11
Questionnaire 3 Script: Human Living .......................................................................................................... 12
Questionnaire 4 Script: Services and Infrastructures ............................................................................... 14
Questionnaire 5. Village .................................................................................................................................... 18
Annex 2. Scoring Scale and Guide ..................................................................................................................... 21
Main Scale ............................................................................................................................................................. 21
Special Scale ........................................................................................................................................................ 22
Scoring Guide ...................................................................................................................................................... 23
Annexes 3. and 4. Scoring Spreadsheet and Master Matrix ........................................................................ 24
2
ABBREVIATIONS
ATM Automated teller machine
GIS Geographic Information Systems
HH Household
ICT Information and Communication Technology
IRTD Integrated Rural Tourism Development
MTAD Ministry of Territorial Administration and Development
NS Not scored
RA Republic of Armenia
SME DNC Small and Medium Entrepreneurship Development National Center
UNDP United Nations Development Programme
3
EXECUTIVE SUMMARY
The Integrated Rural Tourism Development Project offers an intervention strategy for the development of rural tourism
in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income source
to bring down the level of rural poverty, contribute to equal territorial development and shape conducive environment
for rural development. The project has three main components:
1. Planning of sustainable integrated rural tourism;
2. Increasing income level through diversification of tourism products and services in the community;
3. Sustainable Destination Management.
To ensure that the identification, assessment and prioritization of tourism assets of the villages envisioned in
Component 1 is conducted with maximum efficiency and minimum bias, it was decided to automate the process to the
extent possible, by developing an assessment system for scoring, comparison and filtering of villages, as well as for
extracting long and short lists of villages matching any predefined criteria.
This document presents the preliminary design of the assessment system piloted in two marzes of Armenia. It is planned
to revise and finalize the methodology based on the pilot phase analysis and lessons learnt. The assessment covers all
villages of the Republic of Armenia and implies three main steps: a) data collection, b) village scoring, c) village score
and information consolidation into a Master Matrix for automated comparison, filtering and shortlisting.
Data collection focused on retrieving the tourism potential of villages (including tourism attractions and support
services) as well as on documenting their socio-economic characteristics. Teams of subject-matter specialists collected
all the data available from secondary sources through semi-structured questionnaires. On the other hand, the
information, not available from secondary sources, was collected through direct calls to village administrations and
other informed parties. Upon completion of data collection, tourist resources of the villages were scored in terms of
security, attractiveness, accessibility and the potential time a tourist could spend there. Each village was scored by two
independent specialists, based on a 1–5 scale, where “1” means “Very low” and “5” means “Very high”. To allow
comparison and filtering across all villages and resource types, a consolidated Master Matrix was developed. In addition
to the scoring data, the Matrix incorporates the information collected through Questionnaire 5, to allow filtering villages
based on socio-economic characteristics. During the pilot assessment certain data limitation were identified and
corresponding measures were agreed on to minimize the possible negative effect.
The last section of the document summarizes the team’s vision on how the final methodology should look, particularly
elaborating on adoption of a fully digital approach, system flexibility, scalability and sustainability.
Data collection questionnaires, scoring guide and scales, as well as a scoring spreadsheet template and the Master
Matrix are presented as attachments to this document.
4
INTRODUCTION
Background Information
The Integrated Rural Tourism Development (IRTD) Project offers an intervention strategy for the development of rural
tourism in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income
source to bring down the level of rural poverty, contribute to equal territorial development and shape conducive
environment for rural development. The project has three main components:
1. Planning of sustainable integrated rural tourism: Identification, assessment and prioritization of the tourism
assets of the villages for the further development by preliminary expert assessment and participatory planning
mechanism, which will outline the vision and strategy for the rural tourism development in the community
through wide consultation and participation of the local stakeholders.
2. Increasing income level through diversification of tourism products and services in the community: Developing
human resources through sector-specific trainings (business management, food processing, sales, marketing,
training local guides, etc.) will help to address the knowledge gaps and prepare the local communities to
effectively manage the tourism enterprises. Meanwhile all the actors integrated in both production, service
provision and management will be trained in sustainable utilization of tourism assets and adoption of
mechanisms to bring down the environmental impact of their activities. In addition, the project will facilitate the
access of the local tourism enterprises to seed financing through the loan mechanism of SME DNC.
3. Sustainable Destination Management: Establishing institutions to engage the local stakeholders and authorities
into management and development of the community as a tourism destination. Meanwhile UNDP will build
synergies between its upcoming projects planning to use big data and establish an up to date information center
in Yerevan to promote the new tourism destinations. In addition, the project will help the new destinations to
market the tourism services through ICT tools.
Need for the Assessment System
To ensure that the identification, assessment and prioritization of tourism assets of the villages envisioned in
Component 1 is conducted with maximum efficiency and minimum bias, it was decided to automate the process to the
extent possible, which would reduce both human subjectivity and human error. Hence, IRTD team undertook the task
of developing an assessment system for scoring, comparison and filtering of villages, as well as for extracting long and
short lists of villages matching any predefined criteria.
Assessment Process Planning
Preliminary design of the methodology;
Piloting the preliminary design in two marzes (Tavush & Lori);
Shortlisting villages from the pilot marzes (we are currently in this phase);
Analyzing and reflecting on the pilot phase;
Revising and finalizing the methodology based on lessons learnt.
5
ASSESSMENT DESIGN FOR THE PILOT STAGE
Assessment Goal and Objective
The Assessment aims at making possible unbiased and objective selection of villages matching any predefined criteria,
with minimum human subjectivity.
Respectively, our objective has been to develop a system/matrix allowing mathematical comparison, sorting, filtering
and selection of villages based on their scores across the defined set of criteria.
Objects of Assessment
All villages of the Republic of Armenia are included in the Assessment process. Hence, instead of using a specific
sampling method a census approach is applied.
During the recent years the Government of Armenia adopted an approach of community consolidation through joining
several smaller villages into bigger communities or incorporating them into the neighboring towns. However, in the
framework of the IRTD project all villages are assessed individually.
Process Steps
The Assessment process implies the following steps:
Collection of respective data for all villages (see the Data Collection section);
Scoring each village across a set of criteria (see the Data Processing and Analysis section);
Consolidating all scores into a Master Matrix to filter the short list of villages based on predefined criteria of
potential business ideas (see Annex 4).
Steps beyond the Assessment
Information on the villages included in the short list will be then validated and enriched through field visits, in-depth
interviews, and direct observations to support the final selection.
Data Collection
Information Sought
Two types of data is collected for each village: the tourism potential of the village and its socio-economic characteristics.
Tourism potential refers to:
1. Tourist attractions – anything that can attract the tourist to visit the village and spend there some time. These
have been divided into four broad categories:
a. Nature – climate, geography and landscape, flora & fauna, water resources, forest resources, natural risks,
etc.
b. Human Made – all the material heritage created by humans during their lives in the area (architecture,
religious and cultural objects, structures and buildings, etc.)
c. Human Living – all the non-material aspects of the lifestyle of village residents that can be of interest for
visitors (traditions, rituals, legends and stories, cuisine, special days, events and celebrations, festivals,
pilgrimage, arts & crafts, etc.)
d. Recreation/entertainment – sports and recreational facilities, theaters and galleries, socializing and nightlife,
health resorts, etc.
6
2. Support services – services and infrastructures that would ensure the tourists’ comfortable and secure stay in
the village (food services, hospitality, transportation, etc.)
Socio-economic characteristics of the village include:
Demography
Geography
Economy
Data Sourcing
In formulation of data collection methodology the following factors were considered:
Gathering primary data for all villages (150+ for the first 2 marzes and 900+ nationwide) would require time and
resources not feasible in the framework of the IRTD project.
The required information is not fully available for all villages from secondary sources.
The available secondary sources are fragmented; data on the same question can vary across the villages in terms
of reliability, timeliness and the level of detail.
Taking into consideration the above, it was decided to use both primary and secondary sources of data with the
following order:
1. For all villages gather the entire data available through secondary sources.
2. Complete the missing data through phone interviews with village administrations or other informed bodies.
Data Collection Process and Tools
It was decided to collect the data through five semi-structured questionnaires incorporating both quantitative and
qualitative approaches, and reflecting the previously stated logic (see the Information Sought section).
Data available from secondary sources was collected by teams of professionals from the corresponding subject-matter
areas (natural sciences, culture/history, statistics, etc.). For the rest of the data a Call Center was set up, where operators
were calling village administration offices and conducing phone interviews with respective informed parties using
specifically designed scripts. In addition to subject-matter specialists involved in the teams, two experts were hired to
supervise and validate the work of the teams. Professionals with academic and industry expertise both in one of the
subject-matter areas and in tourism were selected for expert roles. The table below summarizes data collection process.
Questionnaire Main Data
Sources
Additional Data
Sources*
Data Collectors Supervised by
1. Nature Secondary Phone interviews Specialist Team 1 Expert 1
2. Human Made Secondary Specialist Team 2 Expert 2
3. Human Living Phone interviews Secondary Call Center Expert 2
4. Services & Infrastructure
4.1. Recreation & Entertainment
4.2. Support Services
Phone interviews Secondary Call Center Expert 2
5. Village Secondary Phone interviews Specialist Team 5 Expert 1
* Certain types of data from questionnaires 1 and 5, not available through secondary sources, were also checked by the
Call Center. On the other hand, some information from questionnaires 3 and 4 could be found in secondary sources.
Hence, the operators cross-checked and verified data coming both from secondary sources and from phone calls.
For data collection questionnaires and scripts, see Annex 1.
7
Data Processing and Analysis
Once the data for all the villages was collected, each village was scored across the types of tourist resources and based
on a set of criteria.
Tourist resource types to be scored Criteria
1. Nature
2. Human made
3. Human living
4.1. Recreation & Entertainment services
4.2. Support services/infrastructure
Security
Attractiveness
Accessibility
Potential time to spend
Information collected through Questionnaire 5 was not scored. Instead, it was used to allow filtering and selection of
villages based on their socio-economic, demographic and geographic characteristics.
Villages were scored based on a 1–5 scale, where “1” means “Very low” and “5” means “Very high”. Detailed definitions
of scoring values across this scale were developed for various types of resources to be scored. As the support services
could not be scored with the same logic as tourist attractions, two scales were developed:
Main Scale: for tourist attractions covered by Questionnaires 1, 2, 3, and 4.1
Special Scale: for tourist support services and infrastructure covered by Questionnaire 4.2.
In addition, a scoring guide, specifying how to apply the scale for each questionnaire, was provided to the evaluators
(see the scoring scales and guide in Annex 2).
Each questionnaire was independently scored by two professionals: a subject-matter specialist and an expert. Each
evaluator was provided with an individual scoring spreadsheet to work on (see the scoring spreadsheet template in
Annex 3).
To allow comparison and filtering across all villages and resource types a consolidated Master Matrix, pulling its content
from individual scoring spreadsheets, was developed. In addition to the scoring data, the Matrix incorporated the
information collected through Questionnaire 5, to allow filtering villages based on socio-economic characteristics. The
Master Matrix is presented in Annex 4.
Data Limitations
Throughout the assessment process, there were certain data limitations the project came across. The table below
summarizes the main data limitations and the measures taken (or to be taken in subsequent stages) to minimize their
effect.
Limitation Measures
Not all data is available from secondary resources:
Topics not covered or slightly covered in
secondary sources.
Only aggregated information available on
villages consolidated into bigger communities.
Checking information directly from village administrations
and other informed parties.
Validating and completing information for shortlisted
villages through field visits.
Making use of the professional experience and expertise
of the Experts and Specialists involved in the team.
Subjectivity of scoring Defining the scoring scale as specifically as possible.
Each questionnaire scored by two professionals
independently.
8
PRINCIPLES FOR THE FINAL DESIGN
Fully Digital, Mappable, Plug & Play
Right now the Master Matrix incorporates only the scores of villages across questionnaires and criteria, whereas raw
data is stored in separate non-indexed files with no intuitive linkages with the Matrix. The way we see the development
of our Assessment System is to incorporate all the raw data in the system to allow comparison, search and filtering not
only based on scores but on all specific data types collected for the village.
Furthermore, we envision the assessment data transforming into a digital map to take the advantage of the capabilities
enabled by GIS. This would allow comparison and filtering of not only individual villages but also areas, groups of villages,
regions and more, as well as will provide rich data visualization possibilities.
Finally, the tourism industry continuously changes and develops, as do the types of resources, which are of interest for
tourism development. To be able to incorporate new types of resources and data into our system, we are planning to
design the final system as a plug & play platform, where any new layer of data can be easily added to the existing ones
becoming an integral part of the system.
Sustainability
New tourism resources are created every day, information on the existing tourism resources changes as frequently.
Hence, our assessment database should be designed as a dynamic system allowing effective and fast updating, but at
the same time featuring robust data validation and verification mechanisms. The way we see it, is to establish
crowdsourcing update mechanisms, as crowdsourcing has proved to be the most effective way to update big data in
relatively short time and with little expenditure. Anyone can submit update requests (such as adding a new resource,
removing a resource or changing information regarding a resource); however, the updates will be incorporated into the
system only after an established verification and validation process.
The IRTD team is discussing options to institutionalize the Assessment System management and maintenance to ensure
its proper functioning and staying up-to-date beyond the project timing as a useful tool both for tourism businesses and
for other organizations and entities involved in various projects in tourism sector.
9
ANNEXES
Annex 1. Questionnaires and Interview Scripts
Questionnaire 1: Nature
Marz:
Village:
Resource Value/name/description
Natural climatic conditions
Meters above sea level
Air temperature (°C)
Spring average
Summer average
Autumn average
Winter average
Lowest recorded
Annual average
Highest recorded
Relative humidity of air in January, April, July and
October (%)
The number of days with temperature of over
+10°C per year
Existence of factors causing air pollution
Oxygen saturation level in the air (g/m3)
Air ionization level, saturation with phytoncides
Annual sunshine duration (hours)
Duration of frost-free period (days)
Average annual precipitation (mm)
Prevailing direction and speed of winds in
January, July and October (m/s)
Steady snow cover (days)
Microclimatic features
Flora
Main species of plants
Endemic and rare species
Forests, trees
Fauna
10
Arthropods
(insects, scorpions)
Fishes
Amphibians
Reptiles
Birds
Mammals
Soil type
Water resources
Lakes, reservoir
Rivers
Waterfalls
Natural and human-made sources of mineral
water
Freshwater springs
Mountains, volcanoes
Caves
Specially protected natural areas
National parks
Protected areas
Natural reserves
Natural monuments
Geological: Code 1
Hydrogeological: Code 2
Hydrological: Code 3
Natural historical: Code 4
Biological: Code 5
Mineral resources
Metal
Non-metal
Dangerous phenomena and risks
Natural risks
Landslides, mudflows, rock-fall, accelerating wind
Industrial risks
Tailings, harmful emissions into the atmosphere
or water, radiation, other
Other
11
Questionnaire 2: Human Made
Marz:
Village:
Resource Number/name/description
Archeological
Fortresses
Towers, observation towers, checkpoints, guardhouses
Cemeteries
Ancient settlements
Ancient graveyards
Cross-stones
Epigraphic monuments, inscribed stones, petroglyphs
Cave-settlements
Historical
Springs, memorial fountains
Mausoleums, chapel-tombs
Monuments, memorial-monuments
Gravestones, tombs
Urban and architectural
Monastery complexes
Churches
Chapels
Sanctuaries, rock-carved crosses
Bathhouses, guesthouses, oil mills, wine presses, mills,
caravanserais
Reservoirs, aqueducts, channels
Roads
Bridges
Buildings
Residential houses
Monumental art
Memorials
Sculptures, busts, open exhibitions of modern
sculptures
Other
12
Questionnaire 3 Script: Human Living
Marz:
Village:
Call Day Time Respondent
(name/surname, position/profession,
phone number)
Result
1
2
3
4
5
— Hello, Mr./Mrs. [surname]: My name is [name of the calling agent]. I am representing the United Nations
Development Programme in Armenia, which is currently implementing the Integrated Rural Tourism Development
Project in our country. In the framework of the project, we are conducting an assessment of rural tourism resources,
which you should have been informed about from the marz administration (or will be informed soon). With this regard,
I will be grateful if you spare me several minutes and answer a few questions about the village.
Resource Name/description
Are there any days/holidays, which are celebrated in the village IN A SPECIAL WAY?
Holidays (national, religious, specific to
the village, other)
Festivals
Anniversaries
Special days for the village
Pilgrimage
Other
What traditional and/or entertainment events are held in the village?
Traditions, rituals
Exhibitions, fairs
13
Concerts, performances
Other
Use of the gifts of nature
Are there any wild fruits, berries,
mushrooms or herbs around the
village that the people gather? What
time of the year are they available?
How common is gathering those
plants among the villagers?
Are there any amateur fishing areas?
How far are they from the village?
What dishes/beverages are specific to the village and are there any related rituals?
What arts and crafts are common in the village? Are there any skillful masters, talented artists, whose works may
be of interest for tourists?
Woodworking, cross-stone making,
carpet making, needlework, sculpture,
painting, pottery, blacksmithing, other
Song, dance, music, performances
(prominent folklore ensembles,
individual performers, musicians,
minstrels, tightrope walkers, other)
Are there any residents in the village that can be of a special interest for the guests?
Healers, fortune tellers, other
Are there any interesting stories related to the village or its surroundings, which the locals can tell the guests?
Village history, etymology of the
name, stories related to the
surrounding places of interest and
nature
14
Questionnaire 4 Script: Services and Infrastructures
Marz:
Village:
Call Day Time Respondent
(name/surname, position/profession,
phone number)
Result
1
2
3
4
5
— Hello, Mr./Mrs. [surname]: My name is [name of the calling agent]. I am representing the United Nations
Development Programme in Armenia, which is currently implementing the Integrated Rural Tourism Development
Project in our country. In the framework of the project, we are conducting an assessment of rural tourism resources,
which you should have been informed about from the marz administration (or will be informed soon). With this regard,
I will be grateful if you spare me several minutes and answer a few questions about the village.
Part 1. Recreation and entertainment services
1.1. Would you please tell what cultural entertainment options do you have in the village?
Theatre, cinema, gallery/museum, concert hall, cultural center
Any other option that I did not mention?
N Type Name/description Status
1
2
3
4
5
6
7
15
1.2. What kind of active leisure options do you have in the village?
Hiking routes
Winter sport facilities
o Skiing /snowboarding routes, ice rink, ice climbing routes, other
Water sport and leisure facilities
o Swimming pool, water attractions, other
Extreme leisure options
o Rock climbing, zip-line, other
Hippodrome
Is there anything else that I did not mention?
N Type/description Status Distance from the village
1
2
3
4
5
6
7
1.3. Are there any evening pastime options in the village?
Pub / wine house, bar, cafe, disco club
Anything else that I did not mention?
N Type/description Status
1
2
3
4
5
6
1.4. Are there sanatoriums in the village or any separate recreational health services?
N Name/description Offered services Status
1
2
3
4
5
6
16
1.5. Are there any other leisure/entertainment options in the village that we did not talk about?
N Type/description Status Distance from the village
1
2
3
4
5
Part 2. Support services and infrastructures
Now I will list certain services. Would you please tell whether they are available in the village and its surroundings or
not.
Number
in the
village
Notes
Number around the
village
(mention the
distance)
Notes
Lodging
Hotels
Guesthouses / B&Bs
Hostels
Houses/rooms for rent
Camping
Dining
Restaurants/food points
Family dining
Other
Stores/trade points
Food
Non-food
Tourism support services
Information center
Tourist accessories (for
sale/rent)
Tour guides
Transportation
Taxi services
17
Rent of means of
transportation (car, bicycle,
boat, horse/donkey, other)
Gas station
Petrol station
Bus stop
Ropeway
Other infrastructures
Currency exchange points
ATMs
(indicate the bank)
18
Questionnaire 5. Village
Marz:
Village:
Resource Value/name/description
Location
Distance from the main road
Distance from the nearest village
Distance from the nearest town
Distance from the marz center
Distance from Yerevan
Distance from the nearest airport
Number of popular destinations within
5km
Number of popular destinations at a
distance of 5–10km
Distance from the dangerous border
Distance from border crossings
Demographic factors
Number of households
Number of population
Average annual dynamics of the
population growth over 3 years
The average age of men in the village
The average age of women in the village
Number of households with male heads
Number of households with female
heads
Number of male household heads by
age groups
15–24 25–34 35–44 45–54 55–64 65+ Total
Number of female household heads by
age groups
15–24 25–34 35–44 45–54 55–64 65+ Total
Economic factors
Average yearly income of households
(per HH member)
Number of holdings by loans and
subsidies received for agricultural
purposes
Unemployment rate
19
Economically active population rate
Number of hired workers involved in
agricultural activities
Number of male hired workers involved
in agricultural activities
Number of female hired workers
involved in agricultural activities
Frequency of the public transportation
to the village
Main agricultural activity
Number of holdings, which have
livestock and/or poultry, by legal status
Holdings, which have beehives
Number of fish-farming holdings
Number of holdings, which have
orchards, berry fields, vineyards
Number of holdings, which have sown
areas of agricultural crops
Number of holdings, which have
agricultural products by usage
Agricultural
products
For own
consumption
only
Mostly (50%+)
for own
consumption
Mostly
(50%+)
for sale
For
sale
only
Cereal
Legumes
Potato
Vegetables
Melon crops
Fruit
Berries
Grapes
Vodka
Wine
Meat
Meat
products
Milk
Dairy
Eggs
Fish
Honey
20
Healthcare and security
Availability of health clinics, health
points
Number of doctors
Number of nurses
Availability of police stations
Number of policemen
Education
Number of students
Number of male household heads by the
level of education
Hig
he
r
Seco
nd
ary
voca
tio
nal
Pri
mar
y
voca
tio
nal
Seco
nd
ary
Bas
ic
Ele
me
nta
ry
Lack
of
ele
me
nta
ry
Tota
l
Number of female household heads by
the level of education
Hig
he
r
Seco
nd
ary
voca
tio
nal
Pri
mar
y
voca
tio
nal
Seco
nd
ary
Bas
ic
Ele
me
nta
ry
Lack
of
ele
me
nta
ry
Tota
l
Migration factors
% of households with migrants
(weighted)
% of migrants by age, gender (weighted)
Age group Male Female
0–14
15–24
25–34
35–44
45–54
55–62
63+
100 100
21
Annex 2. Scoring Scale and Guide
Main Scale
N Criteria Assessment
1.Very low 2.Low 3.Average 4.High 5.Very high NS. Not scored
1
Security
Existence of life, health and comfort threats
Existence of a life threat
Existence of a threat of getting a heavy injury or a
serious health problem
Existence of a threat of getting a slight injury or a slight health problem
A possibility of inconvenience, which is
not dangerous for health Secure / safe
There is no object to assess or it is not possible to assess
2
Attractiveness
Average of assessments of the subcomponents below
There is no object to
assess or it is not possible to assess
Emotional-aesthetical attractiveness
Absolutely unattractive
Little attractive Attractive Very attractive Extremely attractive
There is no object to assess or it is not possible to assess
Uniqueness Nothing unique or unique only within
the village
Unique not only within the village but also for the
surrounding villages Unique on regional level Unique on country level Unique globally
There is no object to assess or it is not possible to assess
Potential time to spend
How long is it possible to enjoy? (without time of reaching the destination)
Up to 1h (included)
1h–0.5 day (included) 0.5–1 day (included) 1–2 days (included) more than 2 days There is no object to
assess or it is not possible to assess
3
Accessibility
Accessibility from the village to destination
Only on foot, the route is difficult, requires special preparation or
equipment
Only on foot, the route is of little or medium
difficulty, doesn't require special preparation or
equipment
Only off-road vehicles By almost all means of transportation, takes
more than 0.5h
Takes up to 0.5h by all means of
transportation, or up to 20 minutes
on foot, easy route
There is no object to assess or it is not possible to assess
4
Potential time to spend
How long is it possible to enjoy? (without time of reaching the destination)
Up to 1h (included)
1h–0.5 day (included) 0.5–1 day (included) 1–2 days (included) more than 2 days There is no object to
assess or it is not possible to assess
22
Special Scale
N Criteria Assessment
1.Very low 2.Low 3.Average 4.High 5.Very high NS. Not scored
2
Attractiveness
Average of
assessments of the
subcomponents
below
There is no object
to assess or it is
not possible to
assess
Quality of service
/ service level
Hygiene and
sanitary
conditions, food
quality, other
Very low Low Sufficient High Very high
There is no object
to assess or it is
not possible to
assess
Emotional-
aesthetical
attractiveness
Very low
(very unpleasant)
Low
(Somewhat unpleasant) Average, usual Attractive Very attractive
There is no object
to assess or it is
not possible to
assess
3
Accessibility
Accessibility from
the village to
destination
There are no
lodging or dining
options in the
village and
around it
There are no lodging
options in the village and
around it, and getting to
the nearest dining place
takes 1–2 hours by car
The most convenient
options of lodging and
dining can be reached
within an hour by all
means of transportation
The most convenient
options of lodging and
dining can be reached
within 0.5 hours by all
means of transportation
The most convenient
options of lodging and
dining are in the village
There is no object
to assess or it is
not possible to
assess
4
Potential time to
spend
How long is it
possible to
comfortably stay in
the village?
Up to 1h
included
(There are no
options of
lodging and
dining)
1h–0.5 day included
(There are no lodging
options, but dining is
possible, so if no overnight
stay is planned, there won't
be any inconvenience)
0.5–1 day included (The
options of lodging and
dining are such, that in
the case of extreme
necessity it is possible to
stay 1 day)
1–2 days included
(The options of lodging
and dining are such, that
it is possible to stay for
1–2 days, no more)
More than 2 days
(The options lodging and
dining are such, that it is
possible to stay more than
2 days without any
inconvenience)
There is no object
to assess or it is
not possible to
assess
23
Scoring Guide
Questionnaire
Criterion
Security Attractiveness Accessibility
Potential
time to
spend
1 Nature
Main scale
- overall
Main scale
- overall
Main scale
- Accessibility of the main attractions from the village
during the touristic period
- if there are no attractions in the village and around it,
put NS
Main scale
- total
2 Human Made
Main scale
- overall
- if there are no attractions in the
village and around it, put NS
Main scale
- for the main attraction
Main scale
- Accessibility of the main attractions from the village
during the touristic period
- if there are no attractions in the village and around it,
put NS
Main scale
- total
3 Human Living
Main scale
- overall
Main scale
- for the main attraction
Main scale
- Accessibility of the main attractions from the village
during the touristic period
- if there are no attractions in the village and around it,
put NS
Main scale
- total
4.1
Recreation and
entertainment
services
Main scale
- overall
- if there are no attractions in the
village and around it, put NS
Main scale
- for the main attraction
Main scale
- Accessibility of the main attractions from the village
during the touristic period
- if there are no attractions in the village and around it,
put NS
Main scale
- total
4.2
Support services
and
infrastructures
Main scale
- if there are no attractions in the
village and around it, put NS
Special scale
- if there are no hospitality and
food service options, put NS
Special scale Special scale
24
Annexes 3. and 4. Scoring Spreadsheet and Master Matrix
Annex 3, Scoring Spreadsheet, and Annex 4, Master Matrix, are presented as separate attachments.