‘Taste it’ or ‘Test it’!!

THE MAGGI STORY INSTANT FOOD

HEALTHY FOOD SUPPLEMENT

CUSTOMER REACH

REKNOWN BRAND ( Noodles, Soup, Ketchup, Pasta, Masala)

4 P`S Evaluation

PRICE# Affordable by all

income group# Healthier product at

lesser price # Lower price point

strategy

PLACE #Wide Distribution

Network#Easily Available in KIRANA

stores#Sales territories , Warehouse system

PROMOTION #“Meri Healthy

Maggi” #Targeting Entire

Family #Attractive Pacakaging

PRODUCT #Instant Noodles

#5 flavours #6 Different Sizes [10- 320 gm]

Political

Non-lead product

Cleared by FSSAI

Connecting to rural area

Price: Rs8/ 20 gms

Economical

Demand Increase

Rural area sales increase

Market Size

Competitor

Social

People Confidence gain

New logo

New tag line

Technological

App for customer grievance

Media Exposure

Feedback System

PESTEL ANALYSIS

Legal

Non-lead Product

No legal Complication

Tax controversy

Environmental

Natural MSGNatural Fermentation ProcessSave Product Enhanced Flavors

Customer login to Maggi App& join maggi community

Select your product, rate us

& enter a feedback.

Display of events if any

Return your maggiCustomer

database

Data warehouseCustomer databases

Feedback based per-formance 1st Qtr

2nd Qtr3rd Qtr4th Qtr

Customers

Customer Relation’s

team