Autumn Winter 2013

F A L L 2 0 1 4

R U S S E L L AT H L E T I C P R E M I U M

F o r m o r e t h a n 1 0 0 y e a r s , R u s s e l l A t h l e t i c h a s s u p p l i e d A m e r i c a ’ s a t h l e t e s a n d t e a m s w i t h t h e l a t e s t i n n o v a -

t i o n s i n s p o r t s a p p a r e l .

T h e c o m p a n y w a s f o u n d e d i n 1 9 0 2 b y B e n j a m i n R u s s e l l i n A l e x a n d e r C i t y , A l a b a m a , m a k i n g t h e Wo r l d s o l d -e s t b r a n d s t i l l i n b u s i n e s s . I n 1 9 2 0 , B e n j a m i n R u s s e l l ’ s s o n , B e n j a m i n R u s s e l l J u n i o r w a s a t t e n d i n g t h e U n i -v e r s i t y o f A l a b a m a a n d d u r i n g a f o o t b a l l g a m e h a d a n i d e a f o r a n a l l c o t t o n v e r s i o n o f t h e s t a n d a r d w o o l e n j e r s e y t h a t w o u l d s t o p t h e d i s c o m f o r t a n d c h a f f i n g e x p e r i e n c e d w h e n p l a y i n g i n w o o l g a r m e n t s . T h i s r a d i -c a l c o n c e p t f o r a c o t t o n s w e a t e r w a s t h e i n s p i r a t i o n t h a t c r e a t e d t h e c o n t e m p o r a r y s w e a t s h i r t a s w e k n o w i t t o d a y . S o o n t h e c o m p a n y w a s m a n u f a c t u r i n g a l l c o t -t o n s p o r t s a p p a r e l a n d a t h l e t e s e v e r y w h e r e l o v e d t h e

c o m f o r t a b l e n e w f a b r i c .

M a n y y e a r s l a t e r a n o t h e r i n n o v a t i o n c a l l e d P r o C o t -t o n w a s i n t r o d u c e d . I n t e n d e d f o r t h e s p o r t s f i e l d , t h e s e h e a v y w e i g h t a n d s o f t b u t r u g g e d g a r m e n t s s o o n b e c a m e s t a p l e s o f A m e r i c a ’ s e a r l y 1 9 8 0 ’ s b u r g e o n i n g s n e a k e r

d r i v e n S t r e e t w e a r s c e n e .

R u s s e l l A t h l e t i c P r e m i u m c o m b i n e s t h e o r i g i n a l P r o C o t t o n f a b r i c s p e c i f i c a t i o n s w i t h a u t h e n t i c d e t a i l s a n d l a b e l i n g t o c r e a t e a c o n t e m p o r a r y h y b r i d t a k e o n t h e b r a n d s g o l d e n a g e . R u s s e l l ’ s l o n g h i s t o r y a s a b l a n k s u p -p l i e r t o A m e r i c a n s c h o o l s , c o l l e g e s , t e a m s a n d c l u b s i s a t t h e c e n t r e o f t h e F a l l 1 4 P r e m i u m c o n c e p t w i t h r e f -e r e n c e s t o I v y L e a g u e U n i v e r s i t i e s , We s t C o a s t t e a m s a n d o b s c u r e s p o r t s c l u b s w i t h g r a p h i c s d r a w n f r o m

R u s s e l l ’ s o w n a r c h i v e i n B o w l i n g G r e e n , A l a b a m a .

Style RHODE ISLANDT SHIRT Style No P755

ColourCRIMSON

Style ITHACA NYT SHIRT Style No P753

ColourATH MARL

Style ALASKA TRACKT SHIRT Style No P751

ColourCOLLEGIATE BLUE

Style CONNECTICUTPHYS EDT SHIRT Style No P752

ColourCRIMSON

Style NEW JERSEYT SHIRT Style No P754

ColourPINE

Style VARSITY FOOTBALLT SHIRT Style No P756

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Style WEST LAT SHIRT Style No P757

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Style 86T SHIRT Style No P750

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Style CONNECTICUTTRACKPARKA HOOD Style No P765

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Style ITHACA NYPARKA HOOD Style No P767

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Style RHODE ISLANDPARKA HOOD Style No P768

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Style NEW JERSEYPARKA HOOD Style No P767

ColourBLACK

Style FALCONSFOOTBALL JERSEY Style No P758

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Style ITHACA NYFOOTBALLJERSEY Style No P759

ColourATH MARL

Style MICHIGANFOOTBALLJERSEY Style No P760

ColourPINE

Style RHODE ISLANDCAMPUS JACKET Style No P770

ColourVARSITY NAVY

Style ITHACA CAMPUSJACKET Style No P769

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Style NEW JERSEYCREW SWEAT Style No P763

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Style CONNECTICUTTRACKCREW SWEAT Style No P761

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Style ITHACA NYCREW SWEAT Style No P762

ColourANTIQUEWHITE

Style RHODE ISLANDCREW SWEAT Style No P764

ColourATH MARL

Style RHODE ISLAND BALL CAP Style No P774

ColourATH MARLWOOL

Style ITHACABALL CAP Style No P772

ColourCOLLEGIATEBLUE WOOL

Style CONNECTICUTBALL CAP

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ColourCRIMSON

Style NEW JERSEYBALL CAP Style No P773

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