Russian trendsoffline and onlineArtem Daniliants / LumoLink

Tallinn / October 8th 2014

About meBriefly :)

I ! technology

I ! online marketing

LumoLinktechnology + marketing

Half Finnish

Half Russian

10 Current trends in Russia

#1 Big online players have entered Russia

eBay had over 1 million Russian users in 20131

1 http://rt.com/business/191872-ebay-expanding-commerce-russia/

#2 Russians are getting accustomed

to paying online with credit cards

#3 Tour operator business will decline

dramaticallySome experts estimate the decrease to be 40-50%3

3 http://skift.com/2014/09/23/interview-travel-ru-ceo-on-transformation-in-the-russian-online-booking-market/

#4 Most online growth will happen outside of Moscow and

Saint-PetersburgRussia’s Internet penetration rate of 54% leaves

serious headroom for more growth in the coming years

#5 Mobile devices and fast mobile

broadband4

In 2013 Russia became the third largest global market for tablets

4 http://russiansearchmarketing.com/tablets-apps-rise-mobile-internet-russia/

#6 e-Commerce in Russia is huge

Since 2013, Russian e-commerce has grown by 30% with a current daily audience of 9.5 million people5

5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf

#7 Medical tourism is on the rise

In 2014 the number of search queries on outbound medical tourism grew by 23%5

5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf

#8 Logistics are getting better

Russians still prefer to pay cash on delivery

#9 Yandex is still the kingYandex holds 70% of the Russian contextual

advertising market6

6 http://www.digitalintheround.com/yandex-russia-runet/

#10 It's the right time to go to Russia

Many of my clients in Finland make huge investments in reaching out to Russian clients

Takeaway for business in Russia• Sell directly to consumer

• Offer deliveries to Russia

• Invest in Yandex visibility, but don't forget Vkontakte

• Search engine marketing in Moscow can be really expensive so look into developing regions

• Make sure you offer superior mobile experience

Thank you!Get in touch

/@artemd

/artem.daniliants

/in/artemdaniliants

Photo credits- https://www.flickr.com/photos/pocait/- https://www.flickr.com/photos/20792787@N00/- https://www.flickr.com/photos/sami73/- https://www.flickr.com/photos/samantonio/- https://www.flickr.com/photos/salomonrbc/- https://www.flickr.com/photos/phalinn/- https://www.flickr.com/photos/yourdon/- https://www.flickr.com/photos/stepzh/- http://gorodskoyportal.ru/news/russia/5029164/- https://www.flickr.com/photos/rethwill/- https://www.flickr.com/photos/fosforix/