In this one-day intensive you will learn how the fastest growing
consumer brands employ ruthless performance marketing tactics
to blitz the competition. Tim Doyle joined Koala.com as its first
senior marketing hire. In a business where there are 20+
competitors selling similar products, Tim played an important role
in building a brand and customer acquisition engine that was able
to clearly differentiate and outperform competition. Koala has
grown from nothing to $70M revenue run rate in just three years.
This is a hands-on, small group workshop designed so you can
work directly with Tim, ask questions, get feedback and develop a
repeatable growth engine for your business.
Course Overview
Learn best practice placement tactics using Facebook, YouTube,
Search, and other digital advertising opportunities to drive
thousands of leads to your website
Develop advanced acquisition funnels for each channel. Use
automated email campaigns, retargeting and other tactics to
increase customer conversions.
Learn to craft and test advertising content and tell stories that
enhance your brand and drive conversions.
Learn how to get 5 star reviews on mass and turn these reviews
into a machine that attracts and converts customers.
Build the infrastructure to measure EVERYTHING (including
offline advertising, partnerships and events) and make
important strategic decisions to grow your business.
Course Outcomes
Tim is regarded by many as one of Australia’s most
strategic and innovative marketers. He is leading a
new generation of businesses that are growing
super fast and disrupting large incumbent brands
with aggressive and ruthless marketing tactics. Tim
joined Koala in it’s first twelve months of operation
and, as head of strategy and growth, generated
$13M in the first year of operation, $30M in year
two and $70 in year three (past 12 months). Tim
has built an in-house team, a brand and marketing
engine that has driven growth five times faster
than the nearest competitor.
About Tim Doyle
Suitable forIn-house marketers, consultants, agency executives
and media buyers who want to learn the latest
growth tactics used by the most disruptive new
companies.
Entrepreneurs and business owners looking to
grow as fast as Koala.
You will walk awayhaving completed:
Example campaigns across FB, YT, Search
Basic model for setting and measurement of CPA
targets across overall marketing mix and channels
Evaluation of positioning strategy and tactics for
your business
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
Ruthless performancemarketing Tim Doyle I Head of Marketing at Koala Mattress
Set up of:
This is a one-day workshop and is limited to twelve participants, enabling us to focus on your business. Tim delivers the course in
person, weaving in real-life examples from his time leading growth and strategy at Koala. Participants will have the opportunity to ask
questions specific to their business objectives by email in the week leading up to the workshop and Tim will personalize the content
and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that you will be able to
implement.. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am –5pm with short breaks. Lunch,
morning and afternoon tea is provided.
Course Logistics
Ruthless performance marketingTim Doyle I Head of Marketing at Koala Mattress
Crystallizing elements of your customer experience resonate with customers
Testing messaging around this proposition
Using your customer data to find and scale your target audience
Course CurriculumModule 1: Defining your customer value proposition
Setting up key analytical infrastructure
Setting up marketing budgets and tracking
Different models for attribution and how to approach them
Module 2: Analytical infrastructure setup and measurement
Awareness campaigns (what to look for, where to go, how to measure)
Mid funnel campaigns (what midfunnel content looks and how to measure it)
Conversion campaigns (when, where, how)
Review funnels (building and optimising)
Offline channels (when to use, how to measure)
Value investing in media channels
Module 3: Channel planning, testing and scaling
What roles to hire when
How to train generalist marketers into performance guns
Building analytical capability into your creative team
Module 4: Building performance teams
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]