Design Group

Based on Designs

9 January 2016

2

Agenda

1 About the RDG

2 4D Solutions

3 SHINE Process

4 Case Study

5 Inspiring RDG

About the Company

4

Overview

Father of Ruttle is Andrew Ruttle. Its Categorized under Graphic

Designers. Our records show it was established in 1996 and incorporated

in Ohio. Current estimates show this company has an annual revenue of

$500,000 to $1 million and employs a staff of approximately 5 to 10

RDG connects all design disciplines to create integrated design

experiences – from the digital space to the physical space, we uncover

human-centered solutions that drive results through processes and

collaboration in a redefined way. We make your brands more powerful

through strategic communication design. Our Industries are Multimedia,

Graphic Design and Business Services

5

Business Information

Location

TypeUnited States of America

1

Year

Established1996

2

Annual

Revenue

Estimate

$500,000 to $1 million

3

Employees 5 to 10

4

Business

Categories

Graphic Designers in Cincinnati, OH

Commercial Art And Graphic Design

5

6

Financial

Services

Business

ServicesHealthcare

Retail

Energy Manufacturing Travel

Insurance

Utilities Public Sector Telecomm

Business Services

4D Solutions

8

4D Solutions

1D

3D

2D4D

Brand

Strategy

Visual

Communications

Digital

Design

Branded

Environments

9

4D Solutions

1D

3D

2D4D

Brand

Strategy

Visual

Communications

Digital

Design

Branded

Environments

10

4D Solutions Option Slide

Brand

Strategy

Visual

Communications

Digital

Design

Branded

Environments

1D 2D

3D4D

11

4D Solutions Option Slide

1D

3D

2D

4D

Brand Strategy

Digital Design

Visual Communications

Branded Environments

12

4D Solutions

Visual

Communication

Brand

Strategy

Digital

Design

Branded

Environments

SHINE Process

14

SHINE Process

S

I

H N

ESIFT &

STRATEGIZE

HONE IN

IDEATE &

COLLABORATE

NEARLY

THERE

EXECUTE

EXPERIENCE

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SHINE Process Option Slide

S

HI

N

ESIFT &

STRATEGIZE

HONE IN

IDEATE &

COLLABORATE

NEARLY

THERE

EXECUTE

EXPERIENCE

16

SHINE ProcessExperience RDG’s SHINE Process to shed the best light on your brand – creating compelling, smart experiences for your brand!

S

H

I

NE

Sift & StrategizeS

We’re on our way, pouring over Business Goals, Strategy,

Discovery and Planning. RDG provides competitive analysis/

audits, target persona identification and brand insights exercises

Hone InH

We’re narrowing our approach by determining the appropriate

RDG 4D Solutions to accomplish brand and business goals. RDG

researches and identifies which deliverables will create the most

ideal experience and ROI

Ideate & CollaborateI

We’re creating experiences together by conceptualization and

utilizing the UX Iteration Cycle. RDG works in highly collaborative

manner, both our team and yours, to ensure that we’re aligning

with your goals

Nearly ThereN

We’re heading to the finishing line on time and budget. RDG’s

polish mode kicks in with internal revisions, iteration (UX), testing

and refinement to get the brand experience just right

Execute ExperienceE

We’re off to the races! RDG is super focused with the release

of the thoughtfully crafted experience and managing all the

touchpoints – analyzing responses to further enhance the

brand experience

Case Study

18

Case Study

1D

2D

3D

4D

Branded Strategy –John Morrel

2D Visual

Communication –Fragrance & Flavor

Intelligence (FFI)

Branded

Environments –Tide Road Show

Digital Design –FFI (Color Wheel App)

In the crowded consumer market, John Morrell wasn’t making much noise. RDG boosted John Morrell’s

brand shelf presence and increased market shares by creating a brand identity that outshined the

competition. Keeping the heritage and community that John Morrell is known for, RDG retained

their established equity and brought forth a more friendly, approachable brand experience from store

to kitchen!

RDG worked closely with the FFI global team to craft visual identity and communications to sell their

capabilities to global P&G brands, helping visualize future global fragrance trends. With targeting to

engage and inspire the consumer brands, RDG created a cohesive visual system through naming,

color, photography, fonts, graphics, fabrics – all this used to capture the mood and ingredients of each

trend. Herbal Essence and Olay utilized the trends to bring out specific characteristics in their brands,

like scent and packaging colors, increasing consumer awareness as well as driving higher sales

The Road show was designed to inspire, educate and sell P&G’s new brand innovations to their retail

customers. This experience must be engaging, educational, flexible, lightweight, reusable and create an

atmosphere of ‘the reveal’. RDG’s role was to collaborate to develop and create the ‘brand’ of the Road

show and design all the accompanying elements that went into each show. This Road show exceeded

projected sales, due to the excitement and success of its design

Influencing P&G’s billion dollar brands, RDG and the FFI team developed a responsive color wheel app

that enables the internal P&G client to pick a color that takes them to a specific ingredient. It transports

the client to the specific region in which the ingredient originated from, as well as a description of the

ingredient and possible color scheme to accompany the ingredient. The vision of the app was to

influence the personality of each scent for P&G brands. As a result, new brands are hitting shelves,

winning customers, and growing P&G’s market share

Inspiring

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What Inspires You?

Part of our culture at RDG is having a Look Forward To

Day. We do this every year as a team-building day where

we get out of the office and do something fun and inspiring.

This year the theme we chose was antiques. What is it

about them that we find so interesting and inspiring? So we

set out to find out!

To keep up with our antique theme, we ate lunch at Taft’s

Ale House. The historic church went through a massive

renovation but the original charm and artistry were left

intact when the building was converted into a well-designed

brewpub where you can enjoy a drink and some comfort

food. Our day ended at Riverside Centre Antique Mall,

an eclectic mix of antiques, retro items, and kitschy

collectables that we enjoyed sifting through. We found a

few treasures but mostly enjoyed the uniqueness of the

items and the stories they told.

Being in a creative industry, we’re drawn to imperfections

and seeing the potential in things that others might overlook.

In a cookie-cutter world, things can get boring. At RDG we

enjoy things that are different, unpredictable, and interesting

which is exactly what we found while antiquing. With how far

technology has come, and how the world has changed, it’s

fun to see things from the past, their uniqueness,

craftsmanship, and their history. We are excited to start

planning our next Look Forward To Day and most

importantly, using our creativity to help our clients succeed!

We started by having coffee at our office in Longworth Hall,

which is listed on the National Register of Historic Places.

Our building, with its long hallways, worn out hardwood

floors, and exposed brick, serves as an inspiration in itself.

After coffee we ventured out to Wooden Nickel Antiques

located in Cincinnati’s Over-The-Rhine neighbourhood. We

found many architectural salvaged items that told a story of

their former homes, built with craftsmanship and detail that

is seen less these days.

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Color Code