© Ryanair 2014
Galway – 30 Sep 2014
Peter Bellew
© Ryanair 2014
Europe’s Favour i te A i r l ine
Europe’s Lowest Fares/Lowest Unit Costs
Europe’s No 1, Traffic – 86m (No 1 or 2 in most markets)
Europe’s No 1, Coverage – 69 Bases
Europe’s No 1, C’mer Service – Low Fares/On-time/Bags/Canx
– Always Getting Better/Digital rollout
Fwd bookings & Ld factors rising since Sept 13
Aircraft orders (180 NG’s & up to 200 MAX’s) deliver 150mpa by FY24
Unblemished 30 year Safety Record
World’s highest rated airline, BBB+, S&P and Fitch
© Ryanair 2014
No 1 For Coverage
69 bases
186 airports
30 countries
1,600+ routes
86m c’mers p.a.
304 a/c – all 737-800’s
Newest fleet (< 5 Yrs)
180 Boeing NG order
New 200 Boeing MAX order
© Ryanair 2014 4
Strong Market Posit ion
UK (115)Germany (112)Spain (103)Italy (84)France (73)Portugal (20)Belgium (17)Ireland (16)Poland (14)Morocco (11)
13%
4%
18%
21%
6%
13%
21%
40%
27%
13%
RYA Share
Source: 2013 Dep. Seats per Capstats & Diio Mii. Mkt positions adj. for 2014 schedules.
Country (Cap m’s) No. 1 No. 2
Vueling
easyJet
easyJet
Jetairfly
AF-KLM
Wizz
easyJet
No. 3
IAG
Air Berlin
IAG
Alitalia
easyJet
TAP
SN Brussels
Aer Lingus
LOT
easyjet
Luft
AF- KLM
RAM
© Ryanair 2014
Nov 13 Dec 14
BusinessPlus
Exte
nded
Pr
oduc
t Winter 14 & new bases
Summer 15 & new routes
Sep 14
Campaign #1
Airport Rebrand
Campaign #2 B
etter
Bran
d
Quiet Flights
2nd Free Bag
Fees Cut
Allocated seatsBe
tter
Serv
ice PED
use
Groups GDS 1 GDS 2 CorporateNew
Dist
ributi
on
GoogleFlight
Website V1
My Ryanair
Website V2
App V1Be
tter
Digi
tal
AppV2
A lways Gett ing Better
© Ryanair 2014
Customer Experience Improving
6
RECAPTCHA scrapped
24hr grace period
Quiet flights (early AM, late PM)
2nd free small carry on bag
B’rding card reissue & bag fees cut
New Groups & Corp. Travel Dept.
Allocated seating
New PayPal partnership
© Ryanair 2014
Simpler website (17 to 5 clicks)
“My Ryanair”, c’mer registration
“Fare Finder”, great response
GDS (Galileo/Worldspan) for business agents
New mobile app for smart phones
New Business Plus
Continuous IT & digital improvement underway
Digital Experience Improving
© Ryanair 2014
Communications – Old Fashioned Works
Integrated, owned media, digital, paid digital/print, email
© Ryanair 2014
Communications – Old Fashioned Works
Nothing drives visits like editorial, TV or Radio
Nothing attracts finance like traditional media
1000’s of print and TV outlets
Very few journalists
A hunger for simple stories with hooks
Invest in a good Mic, good webcam, good about us page
© Ryanair 2014
Communications strategy
Clarity
Same message for all groups
Reinforce the indicators of success– Cost control– Load factor– Punctuality– Share price– Growth story– ABSOLUTE IMPORTANCE OF INDIVIDUAL CONTRIBUTION
© Ryanair 2014
Low cost, more efficient, bigger aircraft
High people productivity through incentives
Lower maintenance costs on new aircraft
Higher utilisation / lower costs at secondary airports
More flights per day per aircraft
Internet sales of 99% = lowest S&M costs
Profitable ancillary sales reduces costs
Lower costs = lower fares = higher growth & profits
The “Ryanair Formula” – Lower fares, lower costs
© Ryanair 2014
Cost Reduction
The only competitive advantage is to be the lowest cost operator
Champion cost control Celebrate cost reduction Every cost item is examined
– Highlighters– Ice– Stationery– Distribution / Internet– Travel
© Ryanair 2014
Simplify
The process
The way we manage
The way we communicate
© Ryanair 2014
Appendices
28 July 2014
Questions?