4/9/14 1Mobile Marketing Overview

4/9/14 2

Who are we?

• Privately owned digital agency• Zero debt, no external investment• Specialists in marketing campaigns

for the travel sector• Services include, Search Marketing,

Mobile Marketing, Creative

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Our Clients

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Award Winning Agency

• TOP 10 Digital agency – Independent Agency Census, The Drum 2014

• Award winning agency for SEO (UK Search Awards 2013)

• RAR Approved Agency• Goal oriented marketing campaigns• Passionate about our work…

4/9/14 5

Opportunity Background

• Ryanair are currently reviewing their Digital initiative, and are on the search for the best and brightest agencies to support them

• Mobile app to launch in May 2014

• Prospective agencies asked to pitch….

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Mobile Marketing - Offering

• Mobile campaigns designed to generate maximum exposure and interest across all digital channels

• Display and Search Marketing across all device types, – key focus on table and mobile promotion

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Measuring Success

• Campaign success measured by

– Downloads – Engagement– Rankings within app stores – Number of reviews – Brand / App mentions & features online

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Next Steps

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3

Formal Discussion

Strategy Compiled

Go live!

T: 0203 475 6799 E: info@cmadigital.co.uk W: www.cmadigital.co.uk