PROJECT BOOK STYLE GUIDE

Berthoud Family Church

Table of Contents

Background

Introduction 6 History 7

Research

Research 10Competition 11

Development

Mood board 14Sketches 15Infographic 16

Style Guide

Fonts 19Logo usage 20Coordination 21 Correct Usage 22Incorrect Usage 23

Campaign

Overview 26 Web pages 27 Ad campaign 28 Church sign 29 Swag 30 Stationary 31

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IntroductionA re-branding of Berthoud Family Church the purpose to build awareness of the church and the services it provides in the local Berthoud/Loveland area. It is a place where friends gath-er to worship and pray. It is also a place where people come to meet their neighbors and build the bonds of community.

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HistoryPastors Bruce and Marianne Connover founded Outreach Ministries in Berthoud. As member of the Rhema family, Outreach Ministries served the Berthoud area until 2008. Moving to Nations way the church changed its name to Berthoud Family Church. The name Berthoud Family Church was chosen to tie its roots into its hometown of Berthoud Colorado the word “Family” was incorporated into the name because that is what the church is a family of believers. As God is the Father and Jesus the son we are all called to be sons and daughters part of the body of with Christ at the head

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ResearchWith strong core membership,Sunday service video feed, a licensed day care, and plenty of room for growth Berthoud Family Church is poised to take a larger role in the community

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The church believes it has a duty to serve. In so doing it has built friendship’s between members and the community. From the youth group to the day care, events are often planned for the community to both get to know God and the church as both a friend and savior.

Competition

Resurrection Fellowship The largest single church in the area offering services ranging from private schooling to ministry it is the largest competitor for members

Competition also comes by way of the NFL and other Sunday sports.

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The church believes it has a duty to serve. In so doing it has built friendship’s between members and the community. From the youth group to the day care, events are often planned for the community to both get to know God and the church as both a friend and savior.

The two main competitors for Sunday worship times are other churches and sporting events

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Mood boardsSeveral options were explored to find the right “mood” for the campaign. While elements from each can be found in the final design, the primary mood “friends and family” best exemplifies the direction we wished to proceed in.

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SketchesDifferent logo concepts were tried before settling on the final design

Two logo ideasThe first was abandoned as being cold while the second was considered to ornate.

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InfographicThe infographic gave a mirror back to where the project started and a looking glass to focus on where it was going. Pieces were aligned and adjusted and decisions were finalized to reach the objectives.

Style GuideFONTSHelvetica Neue RegularAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

HarringtonAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvwXxYyZz1234567890

Helvetica Neue mediumAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Helvetica Neue BoldAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Helvetica Neue Bold italicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Helvetica Neue RegularAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Harrington is used to design the logo

The preferred font is Helvetica Neue regular for day to day use. Offering Envelopes are in Helvectica Neue Bold

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Image UsageUse the black and white logo when the color version may not provide good contrast.

The orange green and black backgrounds are shown with the correct logo being used.

The purple background should have the black and white version of the logo instead of the green.

NO

Notice the logo is placed on the concrete sidewalk in this image.

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Image Usage

h

h

h

h

Using the lower case letter h to define the amount of clear space around the logo.

Coordination

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Logo UsageLogo in black and white

Colors which give a good contrast to the logo may be used. Backgrounds with multiple patterns should be avoided or a solid color space used to present the logo.

Color version of logo

Colors Hex RGB CMYK

0,0,0,100

36,82,0,0

100,0,100,0

0,79,83,0

0,0,2,0

010101

974e9e

00a850

f15735

fffff9

1,1 1

151,78 158

0,168 0

241,87 53

255,255 249

0,0,0,1000101011,1 1

85,44,3,0467bb970,123

185

Colors

BFC

Misuse

The logo is keyDo not skew or stretchDo not add effects Do not change colorsDo not substitute fonts

Logo usage

Colors were chosen for their biblical meaning

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Campaign The church already has everything it needs to achieve the goals of the campaign. The key is coordination, information and dedication. During the research it was discovered that one of the issues was a lack of identification and seperation between departments. A letter from the day care looked the same as one from the main church and the youth group was often clumped together with both.

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The church websites have been redesigned following the friendlier feel.Brighter and color coordinated by department the new pages are easier to navigate

Campaign

Campaign The keys of this campaign is increasing awareness of the church. An ad campaign using benches and bus kiosks has been developed for this purpose. Located at key points around the community, the campaign reaches people of all ages across the community for a fraction of the cost of tradition-al billboards and can be targeted to reach different neighborhoods, shopping centers and other locations with ease.

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The new church sign serves to both identify and inform. Signage is one of the easiest ways to develop a sense of belonging, permanance and purpose. The new sign features plenty of room for announcements and other information that may be needed.

Campaign

Campaign Pieces such as the keychain t-shirt and water bottles shown here have been created to increase awareness of the church.These are given away during church events.

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Campaign The final piece New stationary for each department. (Main Church shown)

Color coordinated consisting of letterhead(s), folder’s and envelopes.

This completes and unifies the brand experience.

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ReferencesMany sources of information were utilized in this campaign. Discussions with the senior pastors. Opinion polls conducted at Berthoud Fami-ly Church and conversations with various town members helped form the goals of this campaign. Opinions were gathered and the direction set. In addition the following were key in this presentation.Beall,J.(2012.09.16). File:Berthoud Colorado.jpg. Retrieved 07 25,2013 from wikimedia commons: http://commons.wikimedia.org/wiki/File:Perthoud._Colorado.JPG#fileBerthoud Family Church. (2010). Our Beliefs. Retrieved 7 11, 2012, from http://www.berthoudfamilychurch.org/ourbeliefs.htmConover, P. B. (2010). ourbeliefs.html. Retrieved 7 11, 2012, from Berthoudfamilychurch.org: http://www.berthoudfamilychurch.org/ourbeliefs.htmEverywhere. (2012, 3 1). worship the living god. Retrieved 7 13, 2012, from stock.xchng: http://www.sxc.hu/photo/1381608Resurrection Fellowship. (2011). Resurrection Fellowship. Retrieved 7 12, 2012, from Vimeo.com:http://wimeo.com/rezchurchSportsmediamasters. (2012). scores, standings, power ranking & current odds. Retrieved 7 13, 2012,from http://sportsmediamasters.com/scores-standings-power-ranking-curremt-news/nfl-logo/http://www.berthoudfamilychurch.org/apps/photos/photo?photoid=82733826Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(136)>.Sharefaith complete ministry solutions. (2012). Larimer County Churches. Retrieved 7 8, 2012, fromhttp://www.faithclipart.com/guide/church-directory/colorado/larimer-county/index.html

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