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PRESENTED BY bit social media Cadillac Area Human Resources Association - March 20, 2014 Social media in hr
PRESENTED BY bit social mediaCadillac Area Human
Resources Association - March 20, 2014
Social media in hr
About us
Bit social media, llc bitsocialmedia.com
WHO WE ARELocally grown utility marketers. Established in 2010, we have worked with 150+ businesses throughout Michigan and beyond.
What we doSocial Media Marketing: Daily Management to consultations across multiple networks. Facebook is our specialty! Web Development & Hosting: Effective & Affordable, local and attentive. SEO & Mobile friendly designs, as we work mainly in WordPress.SEO Services: Ranging from standard site optimization to large aggressive campaigns.
“Let your customers follow you!"
Primary social networks:
Bit social media, llc bitsocialmedia.com
01. facebookFacebook would be the second most populated country in the world – behind China! 1.31 Billion Monthly Active Users.
02. linkedin277 Million registered users, globally!
03. twitter241 Million Monthly Active Users (but almost a billion registered users!)
1.31billion 277
million241million
linkedin twitter
AGE BREAKDOWN:
Bit social media, llc bitsocialmedia.com
AVG. AGES BY NETWORK
Twitter skews towards younger audiences, while LinkedIn gains more ground with an
older demographic.
Network breakdown
Bit social media, llc bitsocialmedia.com
o Main Advertising
Platform
o Integrates w/ all others
o Largest User Base
o Pages can msg users
o Controlling Neg.
Feedback
o Facebook Ads
o Managing Pages
o Building Fanbases
o B2B/P2P Networking
o Referrals, reccom.
o LinkedIn Groups
o Building Online Trust
o Skills endorsement
o Potential
Employees/Employers
o Live updates, #’s
o Up-to-the-second
o Active in Metro areas
o Wide reach, low trust
o Partial to spam
o Offical brand feeds
o Neg. Feedback
linkedin twitterfacebook
HR overview:
Bit social media, llc bitsocialmedia.com
RECRUITINGTop talents are drawn toBusinesses with an attractiveonline presence.
Talent management
Creating social and cooperativework environments
TEAM BUILDINGUsing social media internally to
build and strengthen ties in theworkplace.
MANAGING RISKControlling the many risks the
new era of social media bringsto business.
REcruiting Talent management
TEAM BUILDING
MANAGING RISK
Recruiting: two-way conversion tools
Bit social media, llc bitsocialmedia.com
NEWSPAPER ADS JOB postings CAREER FAIRS
Within the office Grow & utilize linkedin
Job seekers finding you
Recruiting: one-way conversion tools
Using linkedin to recruit:
Bit social media, llc bitsocialmedia.com
1.Original + Creative Designs2.High quality materials3.User friendly website4.Online sales presence5.Low start up cost
1. Ease of entry into the market
2. New company in a market of established players
1. The ability to expand into new markets via online sales
2. Able to extend the product line to include new offers
1. Ease of entry into the market
2. Meeting high demand in a short period of time
1. Talent finder 2. Company & career pages
3. Sponsored jobs Tap linkedin groups
Recruiting
Bit social media, llc bitsocialmedia.com
Start In-House!• Recruiting through those you know is faster, and yields better quality
candidates than using an ad or job posting.
• Because your network is such a valuable resource for your recruiting efforts, invest time to keep those connections alive, & to expand them!
• Networking events and meet & greets are difficult to fit in a busy schedule, but when it comes time to hire an employee they can save you a great deal of effort.
using facebook to brand for talent:
Bit social media, llc bitsocialmedia.com
Post Interesting content
Post employee experiences
It’s a long-term investment:
Make them beautiful: Use a strategic mix of
photos, videos, links and information to keep your audienceengaged.
Let your employeesshine! Show theircontributions and yourappreciation for them.
Facebook is an everyday tool, manymissed opportunities cannot be recovered. Be patient!
Custom cover photoand graphics, visuallyappealing to visitors.
Design career pages
Engage prospective hires
Give prospects insight No silver bullets!
Social reputation mgmt
Talent management:
Bit social media, llc bitsocialmedia.com
#1 – Use Alumni groups for boomerang hiring.
#2 – Join and positively influence conversations.
#3 – Use performance feedback to motivate employees.
#4 – Offers a fun and interactive method of professional development.
Social learning
Social performance
mgmtPrivate social
networks
Team building
• Event Scheduling: Social media enables communication and collaboration on events! Instead of emails, and dozens of responses, create a Facebook group for your event, and follow comments directly. Employees can access information through social media any time, anywhere, at home or at work.
• Employee Recognition: Announcements traditionally made in a company-wide meetings can be made just as effectively through social media. Publicly recognizing employees, sharing info on positive performances, or introducing new team members.
• Communications: Social media gives co-workers opportunities to communicate on a personal level; it allows team members to conveniently communicate with each other, in person or as a group, after work hours, bringing them closer together as colleagues.
Bit social media, llc bitsocialmedia.com
employee training
1. Create a safe place for employees to share their concerns before going online. 2. Outline what is considered confidential information. 3. Be clear on the consequences of your employees’ online activities relating to your company.4. Designate a go-to person to answer employee questions about your company on social media. 5. Educate employees and discuss the proper ways to engage with others online. 6. Make sure employees understand what is considered illegal. 7. Reflect the company’s culture.
Bit social media, llc bitsocialmedia.com
Managing risk
Contrary to popular belief, if controlled appropriately, social media has shown to increaseproductivity and employee engagement, and foster innovation through collaboration.
Bit social media, llc bitsocialmedia.com
employee communication
Your employees are using social media. They’re connecting with friends and brands onFacebook, networking with professional contacts on LinkedIn or following relevantTweets, all from their computers at work or on their smartphones.
Instead of talking at them, talk with them!
Bit social media, llc bitsocialmedia.com
voice of the employee
As Social Media has matured, so has people’s ability to voice their opinions. This has
raised employees’ expectations of how they should be heard.
Bit social media, llc bitsocialmedia.com
Employer branding & Reputation management
You have to look at reputation management as an on-going strategy that you need to invest in before a crisis happens. Present your brand in the best light possible,
minimizing risk at every turn.Bit social media, llc bitsocialmedia.com
Q+A
We welcome your comments & questions!
Contact us:
Bit social media, llc bitsocialmedia.com
Want to learn more from Lindsey and Will? Drop us a line!
bitsocialmedia.com
[email protected],[email protected]
231-878-2664
@bitsocial
Facebook.com/bitsocial
WEBSITE:EMAIL:
TELEPHONE
:
THANKS FOR YOUR TIME!This presentation is available for your review on at:
bitsocialmedia.com/cahra
