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Innovative Solutions to Reach Audiences in the Digital Era A Quick Look into WIFI MARKETING SOLUTIONS
Innovative Solutions to Reach Audiences in the Digital Era
A Quick Look into WIFI MARKETING SOLUTIONS
Manufacturers used to be
able to charge hundreds
for a new smartphone.
Now that everyone has
one, prices are
plummeting. And
everyone want to
ownership smartphone.
The era of technology
Bringing free internet access to the “net-thirsty” audiences through WIFI means:
Using technology which has multiple options to connect with audiences for longer duration –
Anytime. Anywhere. Anybody…
Mobile device is indispensable today
50% don’t leave home without their device
Because everyone has demand to access the internet everyday, every time and everywhere.
Smartphone is a multi- functional Portal of user
• Users access the internet not only to
communicate but also collect information that
can affect their buying decisions.
• Many consumers own mobile devices as
“alternative internet device” besides desktop
Do You Know..?
• 36.1 million “Netizens” in Vietnam (42% VN population)
• More than 20 million mobile devices users (May 2014)
OPPORTUNITIES:- Wifi is a new media channel to connect with the
digital generation consumers- Reach can be targeted to specific locations with wifi
marketing- Messages & approach takes a new innovation,
enabled through new technology
“Wifi marketing is the next big startup trend is because it is almost mandatory for a
regular user to watch the ad when connecting to the free wifi at public wifi.”
Desirable – internet access is necessity for everyone everyday
Source: we are social
WHY IS WIFI MARKETING?
Complete the full approach tomass audiences by utilizing wifi tosurrounded area to deliver properMarketing message for certaincampaign through geo-targetingmethodology.
INTRODUCING S-WIFI SERVICEWIFI MARKETING SOLUTION
S-Wifi Introduce
S-wifi is one of the largest
FREE Wi-Fi providers in Viet
Nam.
New media which combining
• Online Advertising
• Communication
• Social interaction
• Entertainment
And work together
The benefit from S-wifi
• Increase share of mind & share of voice
• Enhance brand image and position
• Stimulate sales and retention/repeat
• Build customer & partner loyalty
• Database capture
• Insights & Analytics
• Improve cost efficiency with more accurate/targeted programs
CORE VALUE
Wifi Marketing Solutions
REAL AUDIENCE
interaction on ad from real people.
BEST TARGETING SYSTEM
easily target audience by location(to each venue by specific), by devices. Advanced filter by user’s behavior (spending power, frequency) or demography (age, gender, interest, etc).
BEST ROI
high CTR (50%-70%), high conversion rate, adjustable frequency of ad exposure.
TRANSPARENT MONITORING SYSTEM
live updated system allow brands to monitor performance in details, adjust performance.
MANY SERVICES FOR DIFFERENT PURPOSES
install app, increase view/traffic, survey, acquisition, social media, etc. Our ad network is developed to
maximize user interaction based on So-Lo-Mo concept.
Currently
• Users: 40,000/day = 1,200,000/month
• Traffic: 1,200,000/day = 36,000,000/month
• Session: 120,000/day = 3,600,000/month
• No. of AP: 800 currently
• Coverage in 5 cities and provinces
• SSID name: Free S-wifi
This year:
• Gain to 2,500 APs nationwide
• 1,000,000 users/day
• 15 cities, provinces nationwide
S-wifi ‘ SOCIETY
CURRENT VENUE LIST
YOUNG GROUP
HCMC
Danang
Can Tho
University campusesPosts & Telecom Institute of Technology (PTIT)Nam Sai Gon CollegeHCM University of TechnologyDormitoriesVietnam National University, HCMDorm of Uni. Natural Sciencesand counting…
University campusesDanang University Economic University Colleges of technologyDormitoriesInformation Technology Collegesand counting…
University campusesCan Tho CollegesEconomic and Technical Colleges
DormitoriesCan Tho University and counting…
CURRENT VENUE LIST
FAMILY GROUP
HCMC
Hospital of WomanHai Chau HospitalBinh Dan Hospital and counting….
Hospital of Children Hospital of EyesHospital of Oncologyand counting…
Hospital of Children 1&2Hospital of Uni. Of MedicinesHospital of Uni. Of Medicines (obstetrics and gynecology dept.)Tu Du HospitalHung Vuong HospitalBinh Dan HospitalGia Dinh People Hospitaland counting…
Danang
Can Tho
VENUE LIST
1. Phu My Hung area2. Da Nang, Tan Son Nhat, Noi Bai,
Phu Quoc, Cam Ranh Airport3. 4-5 Star hotels4. Department stores5. Supermarkets6. Office buildings
Wifi Marketing Solutions
PUBLIC GROUP
1. Da Nang city 2. Hoi An3. Supermarkets4. Parks
PREMIUM GROUP
Continue to use internet
Connect to
Interval expires
Choose Package
Display
App promotion
Engagement
Video
USER FLOW VIA S-WIFI AD NETWORK
AVAILABLE SINCE JULY 2014
• Dedicated Monthly reach 90,000 -180,000 visits.
• CPC drive traffic to website, microsite, fan page, etc.
• CPV increase exposure of TVC
• CPA collect data, survey about products/brands. Acquire registration for event, sampling.
Banner format: full-screen
• Size: 640 x 960 pixel, <150KB• Maximum 5 banners/campaign• Support interactive banner.• Demo link: www.s-wifi.vn/demo/banner
SERVICE
WiFi Ads Dedicated AP WiFi EventTypes of Adverts &
Publications
• CPC: drive traffic to
website, microsite, fan
page, etc.
• CPV: increase exposure of
TVC
• CPA: collect data, survey
about products/brands.
Acquire registration for
event, sampling.
• Choose best APs and
booking 1 month or stay
long as you like without
commitment KPI (click,
view…)
• You can order S-wifi for
additional AP outside S-wifi
location.
• Exhibition/Fair
• Art performance
• Activation
• Event
• Conference
• Special event
SERVICE PACKAGES
Wifi advertising
Types of Adverts & Publications• CPC: drive traffic to website, microsite, fan
page, etc.
• CPV: increase exposure of TVC
• CPA: collect data, survey about products/brands. Acquire registration for event, sampling.
Banner format: full-screen
• Size: 640 x 960 pixel, <150KB
• Maximum 5 banners/campaign
• Support interactive banner.
We Enable Brands To Be Successful
Exhibition / Fair Events Art Performance
Activation Conference Special event
WiFi Events TypesWifi Events Types
The system allows advertiser to target users by:
Device:
• iOS or Android or Window Phone or other OS.
• By device’s price.
• By manufacturer.
Demography:
• Age
• Gender
Location: exact to each router, by department, by hospital.
By timeslot.
TARGETING & FILTER
REMARKETING
Normal Users Users
Normal Users after connected to S-wifi became S-wifi “Society” Users
REMARKETING
S-wifi “Society” Users interact with Brands through various ad types …
BRAND A
DisplayVideo
EngagementPromotion App
BRAND D
BRAND B BRAND C
User database can be analyzed and used in the remarketing activities.
On Facebook ad.
On Google ad network.
On the Free Wifi system itself.
Other ad networks allowed remarketing.
REMARKETING
S-wifi remarketing package* Only registered brands
TARGETED S-wifi Users’ Profiles and database
BRAND ARegistered
REMARKETING
REMARKETING
TARGETED S-wifi Users connected to Internet through
any wifi system
Supportive reporting system
MONITORING & REPORT
Report by each campaign Report by locations Hourly, daily, weekly,monthly reports
Online users Overall data
CLIENTS WE SERVED
Wifi Marketing Solutions
CASE STUDY
S-WIFI PERFORMANCE
Monthly average performance
Category Name Impression
Family 433,709
Youth 728,999
Public 724,991
Total 1,887,699
Family23%
Youth39%
Public38% Family
Youth
Public
ANMUM
TVC on Mobile TVC on Tablet
TVC on PC
Locations4 hospitals in HCMC1 hospital in Danang City
Type of Engagement (TVC)Watch video of Anmum
• Objective:
- Increase user awareness with new TVC
- Enhance user action on brand
• Targeting audience:
- Mass audience, core target in family group (pregnant woman)
• Results- Total qualified view (>7 sec) got 13% per total clip
impression.
Type of Engagementclick on banner
Locations6 Hospitals in HCMC
Banner on Mobile
• Banner type: Survey
• Concept:
- Users click on Abbott’s banner to access the internet
- Users fill in the survey in order to receive Abbott’s gifts
- Submit the surveys, users will receive gifts from Abbott
- Users access free S-wifi
• Target audience: Moms at hospitals
• Results: CTR = 18.43%
TVC on Mobile Type of Engagement (TVC)Watch video of Calcium Corbiere
Locations4 Hospitals in HCMC1 Hospital in CTO
• Objective:
- Increase user awareness with new TVC
- Enhance user action on brand
• Targeting audience:
- Mass audience, core target in family group
- Moms (25-45) have kids
• Results- Total qualified view (>7 sec) got 28,6% per total clip
impression.
Landing page on Mobile
GOLDEN DIGITAL
LocationsBinh Dan Hospital
Type of Engagementclick on 2 different Golden Digital banner
Banner on Mobile
Banner on PC
• Objective:
- Increase user awareness with viral message
- Increase engagement with new website
• Targeting audience:
- Mass audience, core target in family group
• Results- CTR – Clicks through rate (Clicks per impressions in
banner): 30.27%- Successful with directly viral message in banner
BEETALK
•Objective:
- Increase number of user in social network
- Enhance engagement on app, fan page
•Targeting audience:
- Mass audience, core target in young group (students)
•Results
- CTR – Clicks through rate (Clicks per impressions in banner): 44.10%
Locations2 Universities at HCMC
Type of Engagementclick on BEETALK banner
Banner on Mobile
Banner on PC
STING
• Objective:
- Increase number of user in consumption
- Enhance user action on brand
• Targeting audience:
- Mass audience, core target in young group (students)
• Results
- CTR – Clicks through rate (Clicks per impressions in banner): 35.47%
Locations2 universities in HCMC2 dormitories in HCMC
Type of Engagement (Interactive banner) Scratch on Sting banner
STING
Banner on MOBLIE
Step 1 Step 2 Step 3 Step 4
STINGBanner on PC
Step 1 Step 2
Step 3 Step 4
AMERICAN ACADEMIC
Type of Engagementclick on AMA banner
Locations5 Universities at HCMC2 Dormitories at HCMC
Banner on Mobile
Banner on PC
• Objective:
- Increase number of user to participate in AMA Courses
• Targeting audience:
- Core target in young group (students)
• Results
- CTR – Clicks through rate (Clicks per impressions in banner): 50.23%
BMW – VietNam Motorshow 2014 Event
Type of EngagementChoose prefer logo and link to microsite respectively
LocationsSECC, District 7, Ho Chi Minh City
• Objective:
- Support collect sale lead in microsite in event
• Targeting audience:
- Event visitor in BMW’ booth and others
• Results
- Conversion rate (Submit information per clicks in banner): 20.25%
Type of Engagementclick on Rejoice banner
Locations6 Universities in HCMC2 Dormitories in HCMC
• Objective:
- Increase user awareness with new campaign
• Targeting audience:
- Core target in young group (students)
• Results
- CTR – Clicks through rate (Clicks per impressions in banner): 44%
Banner on Mobile
Banner on PC
Type of EngagementPlay mini game
Locations8 Universities in HCMC, Da Nang, Can Tho2 Dormitories in HCMC
• Objective:
- Increase users awareness with mini game
- Integrated into activation activities.
• Targeting audience:
- Core target in young group (students)
• Results
- CTR – Clicks through rate (Clicks per impressions in banner): 46% Banner on Mobile
Banner on PC
UNITOUR
Type of Engagementclick on banner
Locations4 Universities in HCMC
• Objective:
- Increase users awareness with promotion: 100 free tickets
• Targeting audience:
- Core target in young group (students)
• Results
- CTR – Clicks through rate (Clicks per impressions in banner): 53,27%
Banner on Mobile
TET Locations
City Venue
HCM
Ham Nghi flower street
23/09 Park
Tao Dan Park
Le Van Tam Park
Gia Dinh Park
Star light, Q.7
DNG
Bach Dang flower street
23/09 Park
Hoi An flower festival
CTO Ninh Kieu flower festival
NTG Flower festival
Result
23,078
134,041
13,315 3,753
Cần Thơ
Hồ Chí Minh
Đà Nẵng
Nha Trang
174,187 Impressions
10,396
63,153
10,258 2,016
Cần Thơ
Hồ Chí Minh
Đà Nẵng
Nha Trang
85,823 Clicks
CLIENTS WE SERVED AT TET LOCATIONS
THANK YOU
