Date post: | 12-Jul-2015 |
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S1 FINANCE
Proudly presents
INTRODUCTI
ON
THE
PROBLEM
BIRTH STAGE
THE
SOLUTION
Single Market Strategy
- Teenager
Wide Selection For
Sweet Martabak
Easy To Remember
Product
Price
M A R T A B A K W O R L D Menu
Martabak World Signatures Rp 12.000,00Martabak Banana Split Rp 22.000,00Martabak Creation Rp 11.000,00(Choose 1 martabak flavour, 1 scoop ice cream, 1 topping)
Martabak Special Menu – Available Soon! Variable
Additional
Topping Rp 3.000,00Ice Cream Rp 4.000,00
Promotion
Mini Martabak
Rp 6,00050% from Normal Price
Martabak Creation
Rp 11,000(One Topping + One Topping
Free)
Place
Lokasi awal penjualan:Foodcourt Prasetiya Mulya Business
School BSD CampusEdutown BSD City, Kavling Edu I No.1,Jl. BSD Raya Barat I, Tangerang Selatan
15339
CUSTOMER
Target PasarMahasiswa Prasetiya Mulya BSD
Demografi PerilakuUmur
17-20 tahun
Jenis Kelamin
Perempuan
Laki-Laki
Kemampuan Membeli
Menengah
Atas
Suka Hal yang Baru
Mementingkan Kualitas
82% 18%
Menyukai Martabak Manis
Bosan dengan Martabak Biasa
70%30%
Ingin Makanan Manis di Prasmul
68% 32%
Bahan Baku Martabak
Our Signature, Martabak Creation
Martabak World Membeli
bahan baku
Free Social MediaTwitter and Facebook
Revenue Model
Birth Stage
Toko Martabak Online
Toko Grosir
Konsumen Prasmul dan
Pensi
Martabak World
Our Signatures
Menu
Martabak Creation
Rp 11,000(One Topping + One Topping
Free)
+ Rp 3,000 For
additional Topping and + Rp 4,000
for addtional Ice
Cream
Mini Martabak
Rp 6,00050% from Normal Price
Sales CycleFirst Week Promotional Program
Rp 12,000Normal Price
Rp 11,000(One Topping)
Martabak World
Our Signatures
Menu
Rp 12,000Normal Price
Martabak Creation
+ Rp 3,000 For additional
Topping and + Rp 4,000 for addtional Ice
Cream
Member Card
Special Menu
Birthday Gift - Get a free special menu every your birthday!
Triple Loyalty – Buy Martabak Creation get free topping + Buy One topping + One topping free
Requirement: Only valid for a year membership, free for first year membership, additional fee Rp 35,000 for next year membership. Get special offer for your
next year member! Stay pleasure with the quality that we offer and get the surprise!
After First Week Promotional Program
M A R T A B A K W O R L D
Membership Card
C O M P E T I T I O N
Kompetitor Makanan Ringan dan manis
Star Mart
Kompetitior Makanan Berat
Kitsu Bento & Kebab
Wide Selection For Sweet Martabak
Satu-satunya menjual Martabak Manis
Special Menus
Membership Card
M A R T A B A K W O R L D
President
Human Resource Manager
Marketing Manager
Operational Manager
Financial Manager
Employee Employee
MANAGEMENT
FINANCIAL
Price Calculations :COGS untuk 1 buah martabak = (Rp 15.715/20)+Rp 2.500+Rp 120 +Rp 500+Rp 1.500 = Rp 5.406Price per item : Rp 8.000 + Rp 3.000 per topping = Rp 11.000
Asumsi Net Profit Margin = = 20,6%
Total Fixed Cost Rp 9.596.000
Bahan 1 adonan martabak=
20 buah martabak 12cm
Variable Cost
per 20 buah
martabak
Variable Cost
per hari ( 100
buah)
Total Variable
Cost per Month
(20 hari kerja)
Total VC untuk martabak Rp 15.715 Rp 78.575 Rp 1.571.500
Total VC Rp 107.315 Rp 536.575 Rp 10.731.500
Total Fixed Cost Rp 3.750.000
FIXED COST
TR/TC
22.000.000 Total Revenue18.917.500
Total Cost18.876.000 BEP
10.571.500Variable Cost
9.596.000 Fixed Cost
1716 2.000 Quantity (Q)
Break Even PointMonth 1
Net Profit (TR-TC-Expense) (Y)
Rp 190.122.861,63
Rp 136.244.929,12
Rp 116.145.707 Modal 6 blnRp 113.424.395,56
Rp 44.199.379.35
Rp 10.317.850
Rp 1.672.500
1 2 5 9 10 12 Month Period (X)
Payback Period(Asumsi Modal untuk 6 bulan)
Estimated Value Comparison
Development 1 Development 2 Development 3 Development 4
Time Periode – Break Event Point + 5 Month
Market Wider
Membuka cabang Tempat didesain senyaman mungkin dengan konsep kafe
Menu lebih variatif dan penambahan jenis topping
Promo media periklanan di majalah dan internet
Financial Prespective Membuka penanaman modal kepada investor.
Profitable
Evolution
Time Periode – A year – 2 year after Developement 2
Market Needs Priority
Laggard Entry Competitors
Time Periode – Maturity Stage Achieved
Investor Nyaman Berinvestasi
Micro-Macro Environment Research Menambah 1 cabang per tahun
Healthy Conscious
Menu khusus vegetarian
Menu kolestrol rendah untuk diabetes
Menambah menu varisasi martabak asin.
Mitigating Weaknesses
Long Term Project Developement
Thank You!