S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL
GTC 2016
David Nikel Digital Model Manager, Hyundai
Jerôme DerelChief Product Officer, Allegorithmic
Pierre MaheutProduct Manager & Senior Industrial Designer, Allegorithmic
Software company specialized in 3D texturing
The reference in the gaming industry
Rapidly expanding towards design and
architecture industries
OUR TECHNOLOGYA format natively supported by all major engines and tools
The industry standard for PBR materials in real time
GAME ENGINES MODELING & ANIMATION RENDERERS
A COMPREHENSIVE TOOLSET
SOFTWARE CONTENT
HYUNDAI USA
US headquarters since 1985
Manufacturing facility in Montgomery, Alabama
Engineering facilities in Michigan, plus design, research, and testing grounds in California
5,000 jobs for American automotive workers32,000 employees at Hyundai dealerships
$30M design facility built in Irvine, California, in 2003Hyundai and Kia Design and Technical Center
Verified Milled Theme
Sketch Styling ModelIdeation Sketches
Theme Sketch Selection Presentation Hard Model
Design /Styling/Color Trim review
12 weeks
Finalizefabrication
HYUNDAI DESIGN REVIEW PROCESS
DIGITAL DESIGN VISUALIZATION ASSET ISSUES
Too few iterations of design 2D patterns and textures before 3D Styling
No accurate Visualization Texture quality representations
New Materials difficult to create and change
Materials information are not easily translated between teams.
Materials are not transferable between :Design, Styling, VR and Color trim teams
DEMO
DASHBOARD WOOD WITH SUBSTANCE AND MDL
Better realism
Ready to be reuse
Compatible across rendering software
RESULTS
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
NEXT STEPFROM SKETCH TO 3D RENDERING
Courtesy of Hyundai
NEXT STEPFROM SKETCH TO 3D RENDERING
Courtesy of Hyundai
Courtesy of Hyundai
Courtesy of Hyundai
DEMO
FROM VECTOR ARTWORK TO 3D RENDERING
Courtesy of Hyundai
GraphicDesigner
VisualizationExpert
NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL
Wider creative exploration
Quicker results
More iterations for better decision
NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN
NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN
CAS/CAD- assign materials from library
Visualization- Materials transfer from CAS/CAD- Render images/animations
Marketing- Utilize Existing Design Assets- Collaborate with Design to create new assets
Material Library- Centralized data base server accessible to all users.
Design- Concept sketch /Rendering- suggest attributes/Concepts
Color / Trim- Concepts for new materials- provide samples / references
Visualization- Create materials- implementation into library directory structure
THANK YOU
THANK YOUQUESTIONS?
