WHAT WE’VE LEARNED FROM ONE BILLION ABANDONED SHOPPING CARTS
Transcript
1. WHAT WEVE LEARNED FROM ONE BILLION ABANDONED SHOPPING
CARTS
2. Todays Agenda
3. Customer Journey
4. 100% Website Visitors 100% Website Visitors 10% Add to Cart
3% Buy SEO Email Direct Mail Television Affiliate Billboard PPC
Radio Lead Gen Display 7% Customer Journey
5. 68%of purchases$3 trillion dollars Source: Baymard Research
will be abandoned $1.4trillion will be spent online Size of the
Prize
6. The Numbers Source: #SaleCycleStats Jan 13 62.4% March 15
75.6% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2013 2014
7. The Numbers Source: #SaleCycleStats
8. When we Abandon Source: #SaleCycleStats TUESDAYSUN MON TUE
WED THU FRI SAT
11. Source: Forrester Who Abandons Likely to compare prices 12%
less likely to abandon! Likely to convert from email Save products
for later Take longer to buy Sensitive to shipping costs