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CONQUERING CART ABANDONMENT IN THE TRAVEL

INDUSTRY

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YOUR SPEAKERS» Sean Mahon – Affiliate Manager, Equator» Brendan Jones – Director of Travel and Leisure, Ve

Interactive

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ENGAGE!» @Equator_Aff» @Brendanmjones

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WHO ARE EQUATOR?

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TOP 10UK INDEPENDENT DIGITAL AGENCY ON PERFORMANCE

15 YEARS OLDAND PASSIONATE ABOUT INNOVATION

130+IN-HOUSE DIGITAL EXPERTS

INSPIRATIONALSHORTLISTED IN SUNDAY TIMES BEST COMPANIES AWARD

GLA & NYC

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VE INTERACTIVE

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CUS T OMER TES TIMONIALS

10,000+E-commerce Clients Globally

Multi Award WinningRecipient of a Ruban d’Honneur in the 2014-15 European Business Awards

19 Languages + 43 territories26 Offices Globally

ACQUIRE – ENGAGE - CONVERT

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MACDONALD HOTELS

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MACDONALD HOTELS & RESORTS» 45 well-located hotels in the UK» AA Rosette dining & exclusive Spa sanctuary facilities» Resorts in Spain, Portugal and UK» Affiliate programme launched 2008

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81% BOOKING ABANDONMENT RATEPrice, booking process too long,

research...

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WHAT TO DO?» Which channel to lead?» No discount or cashback» Easy to implement and fully trackable» Still on a CPA basis

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AppsOnce connected to the VePlatform you have instant access to Ve’s award winning Apps, each one designed to improve customer engagement, increase conversions and grow your revenue.

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LET’S GO!Launched November 2014

» Agreed one month trial @ standard CPA

» Sitting at checkout stage» Triggered when browser/tab is

closed» Emphasis on onsite offers

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INITIAL FINDINGS» Generated 17% of all bookings in one month trial» Responsible for 20% Revenue» ABV £49 higher than programme average» CR of 11.7%» More than double programme average

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THE NEXT STEPSRefreshing the templates

» Custom design for top 10 locations

» Copy is specific to each hotel

» Option to refresh general copy

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OTHER CLIENTS

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OUR GLOBAL REACHLaunched April 2015

» First CPA activity undertaken by Rocco Forte

» Trial of Ve Chat» Custom overlay for 10 global

destinations» Multilingual translations

» Russian, French, German, Italian

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NEXT STEPS

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CONTACT PROACTIVE» Onsite email retargeting solution» Hybrid of Ve Chat and Ve Contact» Full control of design and message» Can trigger earlier in the process» Tracking already in place

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VE ASSIST – BR REDUCTIONRefreshing the templates

» Addresses mismatched PPC and Natural searches

» Reduce BR and engage customers» Identifies incorrect PPC indexing» Displays the correct searched-for

product by filtering your inventory» Drive incremental sales

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Home BasketProduct Checkout Order

Bounce CheckoutExit

BrowseExit

BasketExit

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ANY QUESTIONS?

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THANK YOU

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THANKS FOR YOUR TIME!» We’d love to hear from you!» sean.mahon@eqtr.com» brendan.jones@veinteractive.com