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Sadhna A Womens Handicraft EnterpriseA Womens Handicraft Enterprise

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Sadhna C/o Seva Mandir, Old Fatehpura Udaipur - 313 004, Rajasthan Ph: +91 294 2454655 Fax: + 91 294 2450947 Email: sadhna@sadhna.org Web: www.sadhna.org store.sadhna.org

City Showroom Jagdish Temple Road, Kasaron Ki Ole, Udaipur, Rajasthan Ph: +91 294 2417454

Delwara CFC Near Devi Garh Hotel Gate National Highway 8 Delwara, Rajsamand Ph: + 91 0295 32893030

OUR STORY In 1988, a project was implemented by seva mandir, Udaipur district in Rajasthan initiated a project under its women and child development program. The objective behind this new initiative was income generation; to h e l p t h e r u ra l w o m e n i n t h e r e g i o n supplement their incomes by means of handicraft. The first project was started with a small groups of 15 women; the training consisted of applique and embroidery skills. Today, after nearly 24 years, the initiative has grown into a large artisan owned enterprise with around 700 artisan members. Sadhna, was registered as an independent body in 2004 and continues to provide livelihood opportunities to women in the rural, and low economic urban areas of Udaipur. The artisan members of Sadhna, contribute towards the organization's decision making and are partners in sharing the surplus generates by the enterprise. They are also enrolled in several welfare and saving programs, which supports them in securing their present and the future. Sadhna works with an administrative team of 30 employees, and artisans are spread across 16 locations within a radius of 70 kilometers from Udaipur.

OBJECTIVE The foundation of the enterprise is Sadhna's commitment to empowering women, both economically and socially and enhancing their self esteem. Making its artisan members self sustainable and to give them access control over a significant financial and social resource, a status in their family and society.

HANDWORK

In the context of sewing, an appliqué refers to a needlework technique in which patterns or r e p r e s e n t a t i o n a l s c e n e s a r e created by the attachment of smaller pieces of fabric to a larger piece of contrasting colour or texture. Similarly, Tanka is a form of running stitch that our artisans h a v e p e r f e c t e d a n d c r e a t e beautiful embroideries on various textiles out of it.

APPLIQUE & TANKA

DESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and improvisations to be abl to provide our customers with unique handmade products. Sadhna periodically invests in activities such as skill and design development, whick helps create fresh ideas and keeps Sadhna’s products updated with t h e c u r r e n t m a r k e t t r e n d s a n d customer demands.

AWARDS & ACHIEVEMENTS  ICICT Award for Social Enterprise of the year 2015

 Won South Asia ENGO Challenge for Best NGO 2014

 Member of WORLD FAIR TRADE ORGANIZATION (WFTO) 2012

 Anita Yadav, the youngest artisan of Sadhna

was awarded KAMLA DEVI PURASKAAR 2012

by Delhi Craft concil for her tanka and

applique work skills in the year

 Winner of the grants at a competition 2011

2011 India Development Market Place.

programme of World Bank & IFC.

 National winner 2011

Community Owned Enterprise awarded

by Citi Micro Enterprenur

 Won the Seal of Excellence by UNESCO for the handicrafts:

Traditional handmade pouches 2008

Handicrafted applique sarees 2008

Applique and Tanka Quilts 2006

CITI MICRO ENTREPRENEUR AWARDS

2011 INDA

DEVELOPMENT

MARKETPLACE

VKUCOSP1 Cotton

VKUSISP1 Cotton

VKUCOKA329VKUCOKA329VKUCOKA329 Cotton Bead MalaCotton Bead MalaCotton Bead Mala

VKUCOKA329VKUCOKA329VKUCOKA329 Cotton Double Layer KurtaCotton Double Layer KurtaCotton Double Layer Kurta

VKUCOKA329VKUCOKA329VKUCOKA329 Silk Scoop Neck KurtaSilk Scoop Neck KurtaSilk Scoop Neck Kurta

VKUCOTK500 Cotton

VKUCOSP1 Cotton

VKUSISP1 Cotton

VKUCOSP1 Cotton

VOTOONL3 Cotton

VKUCOTA414 Cotton

VSKCOKA89 Cotton

VOTOONL1 Cotton

VOTOOER1 Cotton

VOTOOBG2 Cotton

VJKCOTK524 Cotton

VFCCOTK66 Cotton

VKUSIKT218 Cotton

VOTSITK529 Cotton

selotS dna sattapuD

selotS dna sattapuD

selotS dna sattapuD

VDUCOKT27 Cotton

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Sarees

VSASIKA422 Cotton

VSASIKA434 Cotton

VSASIKA365 Cotton

VSASICW3 Cotton

Me ns Wear

VSHCOKT103 Cotton

VSHSIKT101 Cotton

VSHCOKT102 Cotton

VKUSIKA130 Cotton

VKUSIKA130 Cotton

HOME FURNISHING

HOME FURNISHING

CORPORATE GIFTS CORPORATE GIFTS

VCUSICW3 Cotton

VCUSICW3 Cotton

VCUSITK13 Cotton

VCUCOKA489 Cotton

VCUCOTA107 Cotton

VCUCOTK13 Cotton

VCUSITA192 Cotton

VCUSITA68 Cotton

VCUCOTK13 Cotton

VCUCOTK13 Cotton

VCUSICW3 Cotton

VCUCOCW19 Cotton

VBDCOTA175 Cotton

VBDPRKA405 Cotton

VBDCOTA176 Cotton

VBDPRTK387 Cotton

VBDSITK13 Cotton

VBDCOTA175

Cotton

VBSCOTK13 Cotton

VBSCOTK13 Cotton

VBSCOTK13 Cotton

VBSCOTK13 Cotton

VBSCOTK13 Cotton

VBSCOTK13 Cotton

VJHCO KT357 Cotton

VJHCOTA226 Cotton

VJHCOTA225 Cotton

VPUCOTA189 Cotton

VJHCOTK80 Cotton

VSBCOTA177 Cotton

VTSCOTK103 Cotton

VCOCOTK112 Cotton

VKUCOKA329 Cotton

VTCCMTA44 Cotton

VKUCOKA329 Cotton

VOTSITK533 Cotton

VOTOOBD1 Cotton

VOTSITK532 Cotton

VOTSITK531 Cotton

VOTOOBR1 Cotton

VOTSITK529 Cotton

VOTOOFR1 Cotton

A Women's Handicraft EnterpriseA Women's Handicraft Enterprise

For the Women For the Women

By the Women By the Women

Of the WomenOf the Women

A Women's Handicraft Enterprise

For the Women

By the Women

Of the Women

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