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Bukchon SADI ROUND 2012 : team 6
Bukchon :
Discover Bukchon andmake your own treasures.
SADI + LCC :Team 6
Jihye A | Ginny WuYoonkyung Kang | Bola LeeDahyun Lee | Sunghoon Kim
SADI ROUND 2012
Bukchon SADI ROUND 2012 : team 6
Design Research Process
Discover Define Develop Deliver
(The design process-The ‘double diamond’ design process model)
feas
ibili
ty
revi
ew
brief
conce
pt
revi
ew
Concept Tool
Bukchon SADI ROUND 2012 : team 6
Observing &Experiencing :day 1at the Anguk Station
Discover Define Develop Deliver
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
at the tourist information
Observing &Experiencing
+too many versions of Bukchon’s map+unkind staff+lots of information but no promotions
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Maps
Observing &Experiencing
+hard to recognize+too complicated+no indication of time+too many different versions
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Wandering Bukchonwithout information
Observing &Experiencing
+was wrong route BUT JOYFUL+unexpected & surprising scenarios/ happenings
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Wandering Bukchonwithout information
Observing &Experiencing
+was wrong route BUT JOYFUL+unexpected & surprising scenarios/ happenings
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Wandering Bukchonwith mobile device (route guide)
Observing &Experiencing
+tried to follow the route that the device recommended+the equipment was hard to operate+GPS was not working+in the sunshine it was hard to see the screen+didn’t appreciate the environment
:day 2
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
+wanted to know about workshop information & length of time + hard to recognize specific locations+ no information about Han-ok Village+no story telling +want to experience Korean culture
Discover Define Develop Deliver
Tourist Interview
Observing &Experiencing
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Wandering Bukchonwith Alison & Cordula
Observing &Experiencing :day 3
+found some special and historical symbols+no specific route
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Observing &Experiencing :day 3Wandering Bukchonwith Alison & Cordula
+found some special and historical symbols+no specific route
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
surveyDesk Research
Discover Define Develop Deliver
Purpose of visiting Bukchon for foreigners
from a report <Cultural and Touring Program for Bukchon>
47.7 %
21.2 %
15.2 %
5.5 %
10.6 %
To see the cultural heritage of Bukchon
To see the Korean traditional architecture
Recommended by friends or family
To experience traditional cultural program
Other
47.7 %
21.2 %
15.2 %
10.6 %
5.5 %
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Bukchon official websiteDesk Research
+organized well+detailed information
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Inspiration
Discover Define Develop Deliver
+wandering where to start +the information is too much for people to select+they have the audio guide system+lots of workshops for people to experience Korean traditional culture+smart phone application for routes & maps
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Inspiration
Comprehensive map of old roaddifficult to follow
Surprising & unexpected happenings
More joyful experience of Korean cultureMake own memento
Creating their own tourist memory
Discover Define Develop Deliver
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Concept Development& Main Service Summary
Discover Define Develop Deliver
1) Smart Phone Application : Download the app through iPhone or mobile device to use GPS and record your own map. At the end of the journey, visitors can choose either to print it out and get the souvenirs or just save it as there own map for the next visit. (It can be a poster, a post card, a handkerchief, etc)
+ information about symbols and meanings of Korean treasures
2) Treasures Booklet : Visitors can use the booklet to understand the stories or the symbol meanings of Bukchon as a reference book. At the same time, vistors can do some activitives with the booklet such as draw, sketch, stamp to record the experiences of their journey. At the end of the booklet, there is a interactive map for visitors to point out where they have been to.
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Tools Design
Discover Define Develop Deliver
App on Smart Phone
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Tools Design
Discover Define Develop Deliver
App on Smart Phone
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Tools Design
Discover Define Develop Deliver
App on Smart Phone
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Tools Design
Discover Define Develop Deliver
Treasure Booklet
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop Deliver
Tools Design
Discover Define Develop Deliver
Treasure Booklet
Bukchon SADI ROUND 2012 : team 6
ONLINE WEBSITE
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because
it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong
Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south
than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the
village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because
it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong
Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south
than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the
village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
BUKCHON
BUKCHON
http://bukchon.seoul.go.kr/eng/index.jsp
In the 2000s, Bukchon transformed into a place where contemporary
society and tradition coexist. During this time, people added modern
architectural elements to the traditional hanoks in Bukchon.
Bukchon is the best place in terms of the Feng
Shui theory (the theory of divination based on
topography) because it is located at the
southern foot of the mountain connecting
Baegak and Eungbong. In the north, it has
Samcheong Park and Mount Baegaksan, which
have thick forests - unusual in the city center. It
also has lower land in the south than in the
north. This characteristic provides the area with
a relatively warm winter and improves
drainage in the village. Also, it has a great view
point where you can enjoy the landscape of
Mount Namsan. In the north of Bukchon, there
is steep land with deep valleys but in the south
SI�N��ES
���E�TISE�ENT B�O����E
�OSTE�S
Discover Define Develop Deliver
Service Journey
Discover Define Develop Deliver
Pre-service Period
Bukchon SADI ROUND 2012 : team 6
STATION
SIGNAGE
ANNOUNCEMEN T
EXIT 2.
Bukchon
M
M
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because
it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong
Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south
than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the
village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
INFORMATION / POSTER
SERVICE JOURNE Y
Discover Define Develop DeliverDiscover Define Develop Deliver
Service Journey 1 : Smart Phone Application
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
INFORMATION CENTER
DOWNLOADING
COMMUNICATING
STARTING
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
STORY TELLING
PRINTING
SEARCHING
SHARING
Bukchon SADI ROUND 2012 : team 6
STATION
SIGNAGE
ANNOUNCEMEN T
EXIT 2.
Bukchon
M
M
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because
it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong
Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south
than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the
village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
INFORMATION / POSTER
SERVICE JOURNE Y
Discover Define Develop DeliverDiscover Define Develop Deliver
Service Journey 2 : Treasure Booklet
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
READING START DISCOVERING
INFORMATION CENTER COMMUNICATING
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
STORY TELLING
MAPPING
SKETCHING
SHARING
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
OWN MAP
SOUVENIRS
BOOKLET
POST-SERVICE PERIOD
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of Bukchon, there is steep land with deep valleys but
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because
it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong
Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south
than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the
village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
Post-service Period
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
Prototype
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
Prototype
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
Prototype
Bukchon SADI ROUND 2012 : team 6
Discover Define Develop DeliverDiscover Define Develop Deliver
Thank you