SADI_ROUND

Bukchon SADI ROUND 2012 : team 6

Bukchon :

Discover Bukchon andmake your own treasures.

SADI + LCC :Team 6

Jihye A | Ginny WuYoonkyung Kang | Bola LeeDahyun Lee | Sunghoon Kim

SADI ROUND 2012


Design Research Process

Discover Define Develop Deliver

(The design process-The ‘double diamond’ design process model)

feas

ibili

ty

revi

ew

brief

conce

pt

revi

ew

Concept Tool


Observing &Experiencing :day 1at the Anguk Station




at the tourist information

Observing &Experiencing

+too many versions of Bukchon’s map+unkind staff+lots of information but no promotions



Maps


+hard to recognize+too complicated+no indication of time+too many different versions



Wandering Bukchonwithout information


+was wrong route BUT JOYFUL+unexpected & surprising scenarios/ happenings



Wandering Bukchonwithout information


+was wrong route BUT JOYFUL+unexpected & surprising scenarios/ happenings



Wandering Bukchonwith mobile device (route guide)


+tried to follow the route that the device recommended+the equipment was hard to operate+GPS was not working+in the sunshine it was hard to see the screen+didn’t appreciate the environment

:day 2



+wanted to know about workshop information & length of time + hard to recognize specific locations+ no information about Han-ok Village+no story telling +want to experience Korean culture


Tourist Interview




Wandering Bukchonwith Alison & Cordula

Observing &Experiencing :day 3

+found some special and historical symbols+no specific route



Observing &Experiencing :day 3Wandering Bukchonwith Alison & Cordula

+found some special and historical symbols+no specific route



surveyDesk Research


Purpose of visiting Bukchon for foreigners

from a report <Cultural and Touring Program for Bukchon>

47.7 %

21.2 %

15.2 %

5.5 %

10.6 %

To see the cultural heritage of Bukchon

To see the Korean traditional architecture

Recommended by friends or family

To experience traditional cultural program

Other

47.7 %

21.2 %

15.2 %

10.6 %

5.5 %



Bukchon official websiteDesk Research

+organized well+detailed information



Inspiration


+wandering where to start +the information is too much for people to select+they have the audio guide system+lots of workshops for people to experience Korean traditional culture+smart phone application for routes & maps



Inspiration

Comprehensive map of old roaddifficult to follow

Surprising & unexpected happenings

More joyful experience of Korean cultureMake own memento

Creating their own tourist memory




Concept Development& Main Service Summary


1) Smart Phone Application : Download the app through iPhone or mobile device to use GPS and record your own map. At the end of the journey, visitors can choose either to print it out and get the souvenirs or just save it as there own map for the next visit. (It can be a poster, a post card, a handkerchief, etc)

+ information about symbols and meanings of Korean treasures

2) Treasures Booklet : Visitors can use the booklet to understand the stories or the symbol meanings of Bukchon as a reference book. At the same time, vistors can do some activitives with the booklet such as draw, sketch, stamp to record the experiences of their journey. At the end of the booklet, there is a interactive map for visitors to point out where they have been to.



Tools Design


App on Smart Phone



Tools Design


App on Smart Phone



Tools Design


App on Smart Phone



Tools Design


Treasure Booklet



Tools Design


Treasure Booklet


ONLINE WEBSITE

Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because

it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong

Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south

than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the

village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because




village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of

BUKCHON

BUKCHON

http://bukchon.seoul.go.kr/eng/index.jsp

In the 2000s, Bukchon transformed into a place where contemporary

society and tradition coexist. During this time, people added modern

architectural elements to the traditional hanoks in Bukchon.

Bukchon is the best place in terms of the Feng

Shui theory (the theory of divination based on

topography) because it is located at the

southern foot of the mountain connecting

Baegak and Eungbong. In the north, it has

Samcheong Park and Mount Baegaksan, which

have thick forests - unusual in the city center. It

also has lower land in the south than in the

north. This characteristic provides the area with

a relatively warm winter and improves

drainage in the village. Also, it has a great view

point where you can enjoy the landscape of

Mount Namsan. In the north of Bukchon, there

is steep land with deep valleys but in the south

SI�N��ES

��E�TISE�ENT B�O��E

�OSTE�S


Service Journey


Pre-service Period


STATION

SIGNAGE

ANNOUNCEMEN T

EXIT 2.

Bukchon

M

M






INFORMATION / POSTER

SERVICE JOURNE Y

Discover Define Develop DeliverDiscover Define Develop Deliver

Service Journey 1 : Smart Phone Application



INFORMATION CENTER

DOWNLOADING

COMMUNICATING

STARTING



STORY TELLING

PRINTING

SEARCHING

SHARING


STATION

SIGNAGE

ANNOUNCEMEN T

EXIT 2.

Bukchon

M

M






INFORMATION / POSTER

SERVICE JOURNE Y


Service Journey 2 : Treasure Booklet



READING START DISCOVERING

INFORMATION CENTER COMMUNICATING



STORY TELLING

MAPPING

SKETCHING

SHARING



OWN MAP

SOUVENIRS

BOOKLET

POST-SERVICE PERIOD

Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of Bukchon, there is steep land with deep valleys but






Post-service Period



Prototype



Prototype



Prototype



Thank you

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