SAFC Matchday Hospitality 2015-16 Season

JOIN US FOR THE 2015-16 SEASON

MATCHDAY HOSPITALITY BUSINESS PARTNERSHIPS

SPONSORSHIP AND ADVERTISING

#redANDwhiTEarmy

#RedAndWhiteArmy Sunderland Association Football Club 2015-16 Season Hospitality

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03THE ULTIMATE MATCHDAY

Sunderlands magnificent Stadium of Light offers you

and your guests the ultimate matchday experience. A

winning combination of some of the finest facilities, our

first-class service and all the excitement of live football,

you are guaranteed an event to remember.

From as little as 795 per person for a whole season, you

and your guests will be at the heart of the action, taking

advantage of some of the best hospitality in football. An

unrivalled combination of panoramic pitch views with

access to private executive boxes, stunning suites and

contemporary bars, are complemented by our award-

winning service and sumptuous dining choices - at a price

to suit any budget.

A range of advertising and sponsorship opportunities,

tailored to your exact requirements, are also on offer,

giving you the chance to deliver your company message to

a huge audience, regionally, nationally and internationally.

#RedAndWhiteArmy


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Whether you wish to relax in the luxurious

James Herriot Suite or soak up the lively,

vibrant atmosphere of the Black Cats Bar

and Quinns Sports Bar, the Stadium of Light

has a matchday hospitality option to suit

your needs.

Take advantage of our personal host service

in a private executive box or relax with high-

class dining in the contemporary Riverview

Brasserie. Whatever option you choose, all of

our suites are sure to impress your guests and

provide an unforgettable experience.

The Executive Business Lounge combines

sumptuous cuisine, unrivalled service and

great vantage points afforded by the Stadium

of Lights unique design. You will be welcomed

by a Champagne reception with tapas canaps

and our dedicated staff in this contemporary,

yet informal lounge are on hand to ensure you

and your guests enjoy a fantastic day.

Reserve a seasonal private box and your

company will get a prominent branding panel

in front of your balcony, giving you just a taste

of the power of advertising at the Stadium

of Light. We also offer Gold and Platinum

upgrades, allowing you to maximise the

opportunities for your company to stand out

from the crowd.

Demand for 2015-16 is high, with many

members having already signed up for next

season, so we would recommend that you

reserve your hospitality as soon as possible

to avoid disappointment. Book by 5pm,

Wednesday 8th April, 2015 and you can enjoy

a discount on our standard prices. Prices will

increase after this deadline.

Being a seasonal member gives you priority for games where there may be a limited

allocation of tickets available, such as cup semi-finals and finals, along with away games.

MATCHDAY HOSPITALITY

PRIORITY TICKETS FOR SHOWPIECE GAMES


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06 PRICES AND PAYMENTWe offer an easy payment scheme,

whereby you can spread the cost of your

hospitality, sponsorship or advertising

package across eight months, with four

direct debit payments in May, August,

October and December. We also have a

monthly instalment plan, allowing you to

pay for your seasonal hospitality over six

months. Please ask a member of the team,

who would be happy to discuss this in more

detail with you.

Reserve your seasonal hospitality for 2015-16

at the discounted price listed simply by paying

a 10% deposit before 5pm on April 8th, 2015.

Childrens places (under 12 years of age) are

available at 50% of the standard price (limited

numbers available in each suite).

Further information on the range of options

available to you can be found at

www.safc.com/hospitality.


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*All prices are subject to VAT unless otherwise shown. Prices will increase after this date.

HOSPITALITY PRICE VALID UNTIL 5PM, WEDNESDAY 8TH APRIL 2015*

James Herriot Suite 3,795

Riverview Brasserie 2,795

Executive Club 2,595

Business Lounge 2,200

Quinns Sports Bar 1,395 (inc VAT)

Legends Lounge/Drumaville Suite 1,550

Executive Box 10 seater 23,000

Executive Box 12 seater 24,500

Executive Box 10 seater (Centre Line) 27,000

Executive Box 25 seater (Box 48) 2,050 per person (shared box with individual tables)

Executive Box 25 seater (Box 7) 2,050 per person (shared box with individual tables)

Black Cats Bar 795 (inc VAT)


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09ADVERTISING & MARKETING OPPORTUNITIES

There are a wealth of advertising and marketing opportunities at the Stadium of Light to

make your company name or brand stand out from the crowd.

Whether its advertising in club publications, such as the award-winning matchday programme,

Red and White, from only 500 + VAT, to pitchside TV or crowd-facing boards, there is

something for everyone and every budget.

We can create a package tailored to your needs, aimed at increasing the profile of your business

by combining matchday hospitality with advertising. When booking a combined package,

discounts will be applied to the costs published above. Please ask your account manager for

more details.

To take advantage of our range of advertising opportunities please call 0871 911 1555 or

email [email protected]. Additional details are also available at www.safc.com

ADVERTISING / BRANDING PRICE VALID UNTIL 5PM, WEDNESDAY 8TH APRIL 2015*

Programme advert Category A game 950

Programme advert Category B game 750

Programme advert Category C game 500

LED Minutes Prices available upon request

Legion of Light full page advert 1,500

TV perimeter board 15,000

Non TV perimeter board 3,500

Crowd facing perimeter board West Stand 4,500

Crowd facing perimeter board all other areas 2,500

Other branding opportunities are also available. Please ask for more details. All prices are subject to VAT unless otherwise stated.


As well as saving money on buying

individual match tickets, a season card at

the Stadium of Light gives you a host of

additional benefits, with your brilliant SAFC

Rewards scheme.

Did you know that if you had taken advantage

of the great offers over the course of the 2014-

15 season, you could have saved over 500?

Thats more than the cost of a season card and

in 2015-16 therell be a whole range of new and

improved benefits and discounts.

This season we have added a number of new

partners, with more to follow, including:

Topman

Xercise4less

Frankie & Bennys, Durham

Diggerland

Of course, you can still take advantage of our

original offers listed below:

Wear On Our Way an exclusive travel pass

for Sunderland season card holders, which

includes travel to and from home league

and cup games from anywhere in Tyne and

Wear*, up to three hours before and three

hours after the match.

To sign up or find out further details, simply

log on to wwww.safc.com/redandwhitearmy

and download an application form.

Alternatively, call 0191 551 5004 with your

debit or credit card details.

Money-off vouchers for the stadium

concourse kiosks

Discounts in club retail stores during

selected periods

Discounts on events at the Stadium of Light

- whether youre planning a celebration,

christening, anniversary, birthday party or

private dinner, book it at the Stadium of

Light and enjoy our latest offers**

Monthly exclusive prize draws, including

matchday hospitality, concert tickets and

the chance to win your 2015-16 season card

YOUR FANTASTIC SAFC REWARDS SCHEME

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Savings on match tickets for family and

friends

Priority booking for concerts at the Stadium

of Light***

Exclusive offers and discounts at a range of

hotels, restaurants, bars, leisure attractions

and other partners

Plus, exclusive new additions for 2015-16.

Further details on SAFC Rewards for the

forthcoming season will appear on

www.safcrewards.com from August 1st 2015.

*valid on the Metro, train, ferry and most buses **subject to availability and minimum numbers ***subject to availability and promoter approval

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2015-16 Season Cards


STADIUM SEATING PLANEnjoy the match from your executive

padded seats on the halfway line, the

private balcony of your executive box or

one of our many stunning suites, bars and

lounges wherever you choose, you are

guaranteed some of the best views in

the house.

So, whether its business or pleasure,

the Stadium of Light offers the ultimate

destination for a memorable match day.

Our membership scheme offers great

incentives and added value for you and

your business. Become a silver, gold or

platinum club member and you will receive

complimentary match tickets for selected

games during the new season. You will qualify

for our silver membership package if your

company spends 5,000 or more with us on

hospitality in the 2015-16 season. Gold and

platinum details available upon request.

Theres also a range of incentives for match

to match customers, along with conferencing

and events clients who place their business

with the club.

A member of our team would be delighted

to discuss this option with you further,

simply call 0871 911 1555.

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James Herriot Suite

Riverview Brasserie

Legends Lounge

Drumaville Suite

Heineken Lounge

Executive Boxes

Black Cats Bar

Quinns Sports Bar

Business Lounge

Executive Club


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14 SPONSORSHIPOur range of match day sponsorship

opportunities afford the unique

combination of first-class hospitality, fine

dining, exemplary service and of course the

excitement of live football. Add to this the

opportunity to have your brand message

exposed to up to 49,000 fans and TV

viewers across the world and you have the

ideal recipe for a perfect day.

As match or team sponsor you can entertain

40 guests in the luxurious surroundings of The

Montgomery Suite. Fully embrace the Stadium

of Light experience with a pre-match tour of

the home dressing room, group photographs

on the pitch and the chance to meet former

Sunderland greats including the 1973 legend

himself, Jimmy Montgomery.

Indulge your guests with a sumptuous four-

course meal including wine, a complimentary

bar and host service. Enjoy the match from

your executive seat on the halfway line and

top off a fantastic day with the man of the

match awards, where the top performers of

the day are honoured.

Match ball sponsorship gives you the

opportunity to take away a piece of history

the actual match ball from the game you

attended. Alternatively, if you would like

to get up close and personal with one of

your Sunderland heroes, then sponsoring a

players kit for the whole season gives you

that opportunity when your favourite SAFC

player presents you with his match-worn shirt,

personally signed.

Give a child an unforgettable day with our

mascot sponsorship and watch them walk out

of the tunnel with their heroes, or why not

sponsor the home team dressing room for

a game?

Our unrivalled range of sponsorship

opportunities can also be tailored to meet

your business needs. Call 0871 911 1555,

email [email protected] or contact your

account manager.

RESERVE YOUR CHOSEN GAMES NOW IN

ADVANCE OF FIXTURE CONFIRMATION TO

AVOID DISAPPOINTMENT.


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HAVE YOUR BRAND MESSAGE

EXPOSED TO UP TO 49,000 FANS


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17BUSINESS PARTNERSOur business partnership scheme is aimed at

helping companies raise their profiles and maximise

opportunities to align themselves with Sunderland AFC.

Each business partnership is tailor-made between the

club and partner to provide mutual benefit. To discuss

how a business partnership could work for you and your

company please call 0871 911 1555 or email

[email protected].

We also have premium sponsorship and business

development opportunities available. Please email

[email protected] to discuss your options.

#RedAndWhiteArmy


18 CONFERENCE & EVENTSAway from a matchday, the Stadium of Light

offers one of the largest conference and

events venues in the region.

Versatility and flexibility are key to the

stadiums success, so whether it is business

meetings, conferences, exhibitions, social

gatherings, weddings, party nights or other

celebrations, it provides the perfect venue.

Our modern and stylish suites can

accommodate anything from 10 to 1,000

guests and the range of delicious food and

beverage options, specially created by our

team of top chefs, make the Stadium of Light a

venue unrivalled anywhere in the North East.

Added to this our ability to tailor your event

to your exact requirements, with our expert

event management skills and you have the

perfect solution to all your conferencing and

events needs.

In addition, our Whats On at the SoL guide

includes a range of exciting events throughout

the year, including our bespoke Sporting

Dinners, SAFC Golf Day at Rockliffe Hall,

Play on the Pitch and Gourmet Evening at

the Stadium of Light. For more details on

forthcoming events please visit

www.safc.com.

We are now taking bookings for Christmas

2015 and there are a range of party

nights, exclusive private packages and

incentives available.

The National Glass Centre in Sunderland and

The Beach House at Roker are also part of our

portfolio, so if you are looking for a venue

with a difference for your event, party or

conference weve got the solution for you.

To view our facilities, arrange a visit with

a member of our team or book an event,

please contact us on 0871 911 1500 or email

conf&[email protected].

Please ask about the special offers and

incentives currently available.


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21HILTON HOTEL, SUNDERLAND

In the spring of 2016, the world famous Hilton Group will open a brand new

Hilton Garden Inn Sunderland.

The 141-bedroom hotel, located at Stadium Park, Sunderland, will afford a whole

host of opportunities for visitors and businesses alike. The hotel will include a

feature bar, grill restaurant, meeting spaces and private dining areas, offering great

value for business or leisure.

The hotel will be adjacent to the Stadium of Light, providing excellent opportunities

for businesses to host show piece events combined with the finest quality overnight

accommodation.

Interest in the venue is already gathering pace and initial enquiries are

now being taken for 2016. For further information please email

[email protected].


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Foo Fighters, May 25, 2015

CONCERTS AT THE SOLWorld Class Acts, World Class Venue.

Beyond football matches, the Stadium of

Light carries the enviable reputation of

being one of the best stadium music venues

on the worldwide stage and has played host

to some of the biggest acts in global music -

and 2015 will be no different.

Enjoy the summers biggest music shows,

from the relaxed comfort of the Stadium of

Lights fantastic hospitality suites.

Seasonal hospitality members will receive

priority booking options for concerts at the

Stadium of Light (subject to the concert

promoters approval).

Concert Hospitality

Enjoy one of the biggest rock events the North East has ever staged, from the relaxed

comfort of the Stadium of Lights fantastic hospitality suites.

Brand new American-themed hospitality packages for this summers must see show.

TO BOOK OR FOR FURTHER INFORMATION PLEASE CONTACT A MEMBER OF OUR CONCERT

TEAM TEL: 0871 911 1555 OR EMAIL: [email protected]



23GOLD PACKAGE

The informal GOLD PACKAGE option offers concert goers:

Red carpet entry

Reserved prime concert seat

Reception drink on arrival - cocktails and bottled beers

A range of American-style sharing food/tapas (equivalent to a buffet)

Private bar facilities

Access to post-show bar with music

175 per person + VAT.

PLATINUM SUITES PACKAGES

Enjoy the show in true American style with hospitality in one of the

stadiums fantastic platinum suites.

Red carpet entry

Reserved premium concert seat

Professional photographer to provide group shots of your party

Specially crafted Champagne cocktails from mixologist on arrival

Grazing tapas and sizzling platters (equivalent to three-course menu)

Table service bar facilities and host service


235 per person + VAT (please note, tables of 10 or less will be

grouped together).

VIP PRIVATE PLATINUM BOXES

Rock the night away from the comfort of your own private balcony

with our VIP PRIVATE PLATINUM BOX package.

Red carpet entry

Exclusive seat on the balcony


Champagne cocktails and tapas canaps on arrival

Menu of grazing/sizzling platters (equivalent to three-course menu)

Table service bar facilities and host service

Mini bar stocked on request (additional cost)

Two bottles of table wine to accompany menu


285 per person + VAT (minimum of 10 guests).

DIAMOND VIP SUMMER BBQ PARTY

The DIAMOND VIP SUMMER BBQ PARTY, hosted in the stadiums

Riverview Brasserie and James Herriot Suite, featuring stylish garden

party balconies, provides concert-goers with the perfect pre-party

atmosphere.

Red carpet entry

Exclusive high level seat


Specially crafted Champagne cocktails from mixologist and Pimms on arrival

Complimentary pre-show beers/house wine and soft drinks

Pre-concert feast

> Starter-style snacks/tapas/bowl food

> Specialist BBQ food including steaks, fish and chicken served

with salads, breads, potatoes and a range of accompaniments

> Canap desserts

Exclusive outdoor balcony garden, with table service bar facilities and host service

Cloakroom facilities

Post-show food snacks including corn on the cob, chilli dogs and tacos


325 per person + VAT (please note, tables of 10 or less will be

grouped together).



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1879 EVENTS MANAGEMENT1879 Events Management is a leading, all-

encompassing event management solution

that will turn your vision into reality.

Tailor-made to suit you wherever you are,

on-site or off-site, locally or nationally, 1879 is

there to guide you every step of the way, no

matter what your event.

With vast experience within a variety of

industry sectors, from corporate and heritage,

to the arts and culture, 1879 has the know-how

to make your event stand out from the crowd.

From intimate fine dining, corporate

gatherings, on-site contract catering,

wedding and celebration events, to full-scale

festivals with public catering and hospitality,

1879 can be as much or as little of your event

as you wish.

1879 ticks all the boxes and more, providing

you with an entire one-stop, bespoke,

event management solution for any

event, including:

Private parties, weddings, dinners,

conferences, award ceremonies, festivals,

corporate events, charity fundraisers,

Christmas parties and music concerts.

For more details call 0871 911 1269 or

email [email protected] or visit

www.1879events.com.

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Foundation of Light is the registered

charity of Sunderland AFC, which uses the

power of football to help more than 40,000

course participants on its award winning

programmes every year.

Financially and structurally independent of the

football club, the Foundation needs to raise

over 3million every year for its life-changing

work across Sunderland, South Tyneside and

County Durham.

The Foundations corporate membership

programme is a network of more than 100

local businesses pledging their support to

their local community, whilst receiving some

great SAFC benefits.

Corporate Members gain access to exclusive

Sunderland AFC events including Tip Off

Lunch (featuring a Q & A with the SAFC head

coach), Fixtures Breakfast with SAFC senior

management/directors and our Top Scorer

awards ceremony attended by members of

the SAFC first team. Corporate members

also receive brand expose on a corporate

members web page and thanks in the

Foundations annual yearbook.

For just 250+VAT per year, members

receive:

Access to exclusive SAFC events

Brand exposure and excellent networking

opportunities

Demonstrate your Corporate Social

Responsibility and commitment to the local

community

Foundation of Light also deliver Corporate

Social Responsibility community

programmes for some of the North Easts

biggest organisations, working with them

to ensure stakeholder expectations are met

and exceeded.

Call Foundation of Light on 0191 551 5191 or

email [email protected] to find

out more.

COMMUNITY AND CORPORATE SOCIAL RESPONSIBILITY (CSR)

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JOIN US FOR THE 2015-16 SEASONVISIT SAFC.COM/REDANDWHITEARMY

CALL 0871 911 1555 OR [email protected]

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SAFC Matchday Hospitality 2015-16 Season

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