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* BBAFal12-013 Fatima Naeem
* BBAFal12-013Fatima Naeem
Safeguard is P&G’s largest Global Personal Care brand.First launched as a bar soap in the USA in 1963.Currently sold in more than 15 countries across Asia.P&G, through its brand Safeguard, co-founded (GHD).
*Introduction
Safeguard has won many awards and gained a great deal of medical professionals over the years. Greatest achievement (Mother Satisfaction).
*Achievement
No.1 Anti bacterial Soap.
Lifestyle: Mothers & Doctors NO.1 choice.Demographics: 5-70, M/F for each Class.Behavior: For daily use, smell good & protected skin from germs.
*Target Market
* Product
P&G Pak Data: Safeguard sale is 4.2 billion.Market Share is 20% of it. (Higher)Total Market Size is 21 billion RS. (4.2/.2)Market price = 30-60 RS. (Not exactly)
*Price
It is available in Supermarkets, Stores, Drug-Stores, Beauty-Shops, etc…
*Place
TV adds, Songs, Cartoon, Events, etc…Founded GHD 15 Oct 2008.Safaie Programs among School Kids.
*Promotion
*Mission Clean sweep
Founded GHD 15 Oct 2008.Clean the hands Save the Lives.
*GHD
Safeguard is The Leader of anti-bacterial Soaps.They dominate niche market on personal care.Prevent almost 4 million kids a year for dying before 5th birthday. Trusted by Doctors & Moms no other brand has a similar position.
*Strategy
