SAFE HANDS KENYA - OVERVIEW27 APRIL 2020
The Problem: COVID-19 risk is highest in low-income communities with
limited sanitation – and social distancing will not work
Kajiado
Baringo
Mombasa
98
93
Bungoma
92
92
91
80
93
Bomet
Busia
West Pokot
91
Murang’a
Elgeyo Marakwet
Mandera
85Embu
80
91
Tana River
81
81Migori
Garissa
Kericho
86Homa Bay
59
61Isiolo73
85Kakamega
84
Nairobi
Kilifi79Kirinyaga
97Kisii82
98
Kisumu
93
9390Kitui
Machakos
Laikipia
93
Kwale80
96
Lamu84
95Makueni
Marsabit
95
65Meru
56
NandiNakuru
90Narok
Kiambu
Nyamira88Nyandarua
80NyeriSamburu
Turkana
78Siaya63Taita Taveta
95
86Tharaka-NithiTrans Nzoia
9386Uasin Gishu84Vihiga
Wajir94
77
88
Near Handwash
No Handwash
For millions in Kenya, social
distancing will not work in the fight
against COVID-19.
Three big problems prevent this:
1. Lack of sanitation options, e.g.
running water, sewerage
management.
2. Unavoidable physical proximity
in informal communities
3. Economic fragility forces people
to work despite health potential
health risks. (Daily Wage
Workers)
Population with no handwashing facilities in or near the home
Typical Low Income Neighbourhoods
KIBRA
Background: Estimated to be the largest informal
settlement in Africa.
Housing: 12’ x 12’ shack, 6-7 pple
Area: 2.5 KM2
Population: 300,000 – 500,000
DANDORA
Background: Principle dumpsite for Nairobi city,
enviromental and waste related hazards.
Area: 4 KM2
Population: 110,000
Objectives: Provide products immediately – at no cost – and with depth
and breadth of reach
Suspension of the
profit motive
The project aims to provide
products to all Kenyans, especially
those in at-risk communities and
hard to reach areas
The coalition partners will commit to 3 guiding principles:
This project will ensure
vulnerable Kenyans access
critical sanitation products at
no cost
The project’s supply chain bypass
traditional flows to respond to
urgent need and provide quick
mitigation to the crisis
1 2
Speed
3
“Last mile”
saturation
To sustain an intervention of this scale, the coalition will have a fully-funded
supply chain for the duration of the crisis
The solution: Rapid mass sanitation via three-pronged approach
Large-scale distribution of
FMCG products: soap,
hand sanitizer, surface
disinfectants and Masks
1
Sewage extraction
2
Water supply3
RAPID MASS
SANITATION
This project is focused on large-scale distribution of FMCG sanitation products
Consumer behavior: Adopt best practice to spur behavior change
Project will ensure every Kenyan, particularly those in hard to reach
areas, are able to access the products by leveraging organizations
community trust and extensive last-mile distribution
The project will sensitize end-users on the importance and effective
usage of hygiene and sanitation products by using right medium, content, and a
compelling message
The project will leverage human-centered design principles to shape
product and delivery design improving adoption, tracking distribution at a
granular level, and ensuring a learning feedback loop
ACCESS
CONSUMER
EDUCATION
USER
EXPERIENCE
Unique Approach to a Unique ProblemWeights 40% 25% 5% 0% 25% 5%
Sublocation code Location Subloc Population
ESIPopulation Density
(% of highest)
Share of
informal
employment
Latrine use (all
types), %
No water piped
into dwelling, %
Makeshift
Houses, %
11224 SILANGA KIBERA SILANGA 17,363 36.6 60% 31% 93% 95% 99%
11271 GATWIKIRA SERANGOMBEGATWIKIRA 24,988 47.8 72% 25% 96% 99% 97%
11231 LAINI SABA LAINI SABA LAINI SABA 28,180 47.2 64% 29% 98% 95% 99%
13272 MATHARE 4A RUARAKA MATHARE 4A 18,776 51.8 73% 27% 42% 96% 74%
11222 LINDI KIBERA LINDI 35,143 47.1 59% 26% 98% 95% 99%
13253 NYAYO KOROGOCHONYAYO 9,835 44.4 44% 34% 91% 98% 87%
Data Driven Approach to Prioritization
• Weighted Indeces
• Economic Security
• Pop. Density
• Employment
• Water/Latrine Availability
• Home Structure
Fully visible ‘last mile’ coverage of distribution Network
• Only SHK have visibility
We have rolled out a major consumer awareness & behaviour
change campaign – #TibaNiSisi (“We are the cure” in Swahili)
Campaign involves both above- and below-the-line activities:
• Significant creative content development and distribution via partners (posters; TVCs; print newspaper ads; billboards; radio)
• Large social media presence for #TibaNiSisi brand• Engaging celebrity influencers around campaign – initially in Kenya
Messaging is targeted at driving best practice adoption & positive
behavioural change in a way that is relevant to target audience
Example content from SHK partner on the correct use of
face masksCelebrity influencers used to
amplify campaign & demonstrate correct product
use
Posters reinforce behaviour change messaging and dispel myths
Online content relates best practice back to viewers’ life, challenging them to adapt their own behaviours
All on-ground activities and consumer engagement falls
under the #TibaNiSisi brand.
Cleaning team from local partner in
Dandora (Nairobi) prepare to use
disinfectant spray in public areas Disinfecting handwash stations at local shops
Handwashing at one of the handwash
stations delivered by SHK
Residents read #TNS hygiene signage
at entry gate to compound Grafitti artist paints mask messaging Disinfecting public spaces and playgrounds
Achievements (SHK & Coalition Partners)
54,000 Bars of Soap, 2,000 Lts Sanitizer & 2,000 Lts Surface Disinfectant (Kibra)
Door to Door Delivery with SHOFCO
110,000 Bars of Soap, 3,000 Lts Sanitizer + 8,000 Lts Disinfectant (Dandora)
Public Hand Washing Stations
Public Area Sanitization
200,000 Masks (TBD)
All of Nairobi Informal Settlements Coverage by End May (2,7m pple)
Challenges/Learning
Changing Regulatory Landscape
Ease of Movement
Regulation on food/material donations
Inputs
Importation of inputs at scale
Local & Global Availability
Be Ready to Plug in
Multiple efforts, all solving for the greater good.
Move Fast But Be Agile
There is no Silver Bullet
Coalition Members as of 27th April 2020
PRODUCTION DISTRIBUTIONINPUT SUPPLY
CHAIN
LEADERSHIP & PROJECT MANAGEMENT
CONSUMER EDUCATION
Thank You
For more information on AVPA & our various initiatives
please contact one of the following individuals:
South Africa: Dr. Frank Aswani – [email protected]
Kenya: Nancy Kairo – [email protected]
@_avpa_
@Faswani