Slide 1 - History and Facts Safe Shopping Network Delivering Quality Consumers to Quality Merchants History and Facts Since Feb 2000 Achieved Profitability 2001 Over 2 Million Users Highest Value Traffic in Industry Testimonial: "Some of the best ad dollars I've ever spent was for the spots in the Safe Shopping Network." Ken Morton Marketing Manager Florida Citrus Stand ( more testimonials) Getting listed is easy! Call toll free (866)-29-TRUST Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials http://www.safeshoppingnetwork.com/PDF/merchantzone.cfm (1 of 2) [8/13/2002 5:23:58 PM]
Transcript
Slide 1 - History and Facts
Safe Shopping NetworkDelivering Quality Consumers to Quality Merchants
History and Facts
Since Feb 2000Achieved Profitability 2001
Over 2 Million UsersHighest Value Traffic in Industry
Testimonial: "Some of the best ad dollars I've ever spent was for the spots in the Safe Shopping Network." Ken Morton Marketing Manager Florida Citrus Stand (more testimonials)
Getting listed is easy! Call toll free (866)-29-TRUST
Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials
http://www.safeshoppingnetwork.com/PDF/merchantzone.cfm (1 of 2) [8/13/2002 5:23:58 PM]
http://www.safeshoppingnetwork.com/PDF/merchantzone.cfm (2 of 2) [8/13/2002 5:23:58 PM]
Slide 2 - How It Works
How and Why It WorksAs users flow through our search engine, they see your test scores gaining confidence in your website even before they visit. We call this "trust traffic" and its 8 x the effectiveness of all other online advertising sources.
Did You Know?"Research proves that only 29% of Internet users trust websites that sell products." (Consumer Webwatch - (view
full article) We can help solve this problem for you!
ScoringAlong with our own testing methods we have partnered with some of the largest and best website testing technology companies in the world. We display your good scores to all our users to enhance consumer confidence for your website.
Tests Performed
Vulnerability
Security
Usability
Performance
Shopping Cart Quality
Availability
Testing Partners
A Verisign Company
Publicly Traded Software Company
Testimonial: "Over the first few weeks of membership we noticed a great increase in sales, nearly tripling our gross online income over a one month period." Aaron Grigg, Internet Sales Manager (more testimonials)
Getting listed is easy! Call toll free (866)-29-TRUST
http://www.safeshoppingnetwork.com/PDF/3slide.cfm (1 of 2) [8/13/2002 5:24:02 PM]
Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials
http://www.safeshoppingnetwork.com/PDF/3slide.cfm (2 of 2) [8/13/2002 5:24:02 PM]
Slide 4 - Merchant Verification Program
Merchant Verification Program
Increase consumer confidence with your site's current visitors by displaying a "tested for safety" seal on your site. It links directly to your scores so you can prove that your site is safe as tested by a third party. This is a complementary service we provide to all of our valued clients.
MVP Example Images
ExampleVisit ULTA.com (the webs leading beauty supply web site with over 3000 employees) for an example of how to
use an MVP seal.
Getting listed is easy! Call toll free (866)-29-TRUST
Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials
Vulnerability Test and ReportFree with the purchase of two or more sub-categories.
With today's growing security threats (1800+), companies small and large MUST use vulnerability assessment solutions to secure their networks/websites.
Our partnership with Qualys ( a verisign company) allows us to test over 1800 vulnerabilities that hackers use to penetrate your website FREE with the purchase of two or more sub-categories. This report describes your vulnerabilities, the severity of each vulnerability and the provides solutions in an easy to read format.
WebWatchBot - 24/7 Website Availability MonitoringFree with the purchase of three or more sub-categories.
Don’t be the last to know if your site is down! When your site goes down, you suffer many consequences.
Lost Customers Lost Revenue Damaged Reputation
Let us help. We can deliver around the clock web site monitoring and send you effective alerts if your site goes down. This product is included FREE when you purchase 3 or more categories.
As seen in: MSDN and PC Magazine
Getting listed is easy! Call toll free (866)-29-TRUST
Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials
• One Sub-Category for One Year• 10,000 Click Money Back Guarantee
Bonus• Merchant Verification Program (view)
Cost: $350 per year.
LEVEL II
• Two Sub-Categories for One Year• 20,000 Click Money Back Guarantee
Bonuses• Forty Keywords for Search Engine• Merchant Verification Program (view) • Full Qualys Vulnerability Report (view)
Cost $598 per year.
LEVEL III
• Three Sub-Categories for One Year• 30,000 Click Money Back Guarantee
Bonuses• One Hundred Keywords for Search Engine • Merchant Verification Program (view) • Full Qualys Vulnerability Report (view)• 24/7 Website Availability Monitoring (view)
Cost $798 per year.
LEVEL IV
• Four Sub-Categories for One Year• 50,000 Click Money Back Guarantee
Bonuses• One Bonus Sub-category• Two Hundred Keywords for Search Engine • Personal Account Manager• Merchant Verification Program (view) • Full Qualys Vulnerability Report (view)• 24/7 Web site Availability Monitoring (view)
Cost $989 per year.
LEVEL V
• Custom agreements are negotiable.
Bonuses• Unlimited Keywords for Search Engine • Personal Account Manager • Merchant Verification Program (view) • Full Qualys Vulnerability Report (view)• 24/7 Website Availability Monitoring (view)
Cost $1289 + per year.
Getting listed is easy! Call toll free (866)-29-TRUST
Intro - About Us - Contact Info - FAQ - News - Partnerships - Testimonials
http://www.safeshoppingnetwork.com/PDF/6slide.cfm (1 of 2) [8/13/2002 5:24:07 PM]
http://www.safeshoppingnetwork.com/PDF/6slide.cfm (2 of 2) [8/13/2002 5:24:07 PM]
Introduction by CEO
Introduction
At SSN we understand that you have many choices marketing your website. As you most likely have found out, they will lead your business nowhere due to the lack of quality of the users you receive.
SSN has proved to be one of the rare bright spots on the net by delivering the highest quality traffic available anywhere.
This presentation will take you through the benefits of promoting your web site within SSN. We look forward to developing a strong cost effective working relationship with your business. Mark G. Ryan - CEO
http://www.safeshoppingnetwork.com/PDF/intro.cfm (1 of 2) [8/13/2002 5:24:08 PM]
SSN is a guide to the tested best shopping websites in the world. Our testing technologies have the ability to test many safety and reliability features of any merchant online. No other company possesses such consumer oriented testing software and results and our users know that. We have used these technologies to test thousands of top merchants from Amazon on down successfully mining useful safety and reliability information for consumers. We have used our data to create the first standard for Internet safety and reliability on the web. As visitors browse our listings they are able to compare each site to that standard.
We provide consumers with unbiased information, allowing the consumer to refine their search to find the best merchants on the Web. This all interprets to one very high performance listing. Shopping Network users are shoppers looking to buy - our average click-through rate to merchants is over 70% throughout our site and the average click-to-purchase rate is 5.2%. We currently receive over 2 million visitors a month and growing rapidly.
Safe Shopping Network is soon to expand its current offering to form the VPC Network, Inc. which provides several value based advertising solutions.
Management
Mark G. Ryan Mr. Ryan the company's co-founder and visionary, serves as the company's president and CEO. Mr. Ryan has successfully brought the Safe Shopping Network through its early stages to a position of profitability and expansion. His significant background consists of founding the first affiliate tracking company (Gold Rush Affiliate Tracking Systems) which sparked the affiliate network industry and the CPA advertising standard. In 1998 Gold Rush ATS merged with Commission Junction (CJ.COM) which then become the leading pay-for-performance advertising network on the web. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Capital One, Global Sports, MSN® and USA TODAY. The Internet affiliate/CPA industry Mark helped to create has a projected value of 28 billion dollars by 2003. With VPC Network, Inc. (an expansion on Safe Shopping Network, Mr. Ryan is even aiming higher to
http://www.safeshoppingnetwork.com/PDF/aboutus.cfm (1 of 3) [8/13/2002 5:24:10 PM]
create his own industry and provide multiple services focused around the value-per-click standard of advertising.
Dr. John M. Ryan Dr. Ryan has recently joined VPC Network from Intel and is one of the company's co-founders and serves as the COO and Senior Vice President of Test Technology. Dr. Ryan's extensive background in statistics, network controlled quality and highly efficient flow systems led to his development of the company's Internet based across-the-web test technologies. Dr. Ryan has previously held a number of international management positions with Intel, Seagate Technology and Read-Rite Corporation and as a private consultant where he has developed and implemented world-class manufacturing and quality systems throughout Asia. Dr. Ryan is a frequent contributing author having published pieces in several quality, factory of the future and software journals.
Steve E. Grah Mr. Grah is the company’s Vice President of Marketing and Sales having also come from Intel where he managed major global accounts including Nortel, Ericsson, Lucent, Nokia and Marconi. Prior to his Intel experience, Mr. Grah worked with Isera Group as the Director of Sales and Marketing where revenue increased 140% in a single year and doubled again a year later. He also served as KRPrecision’s Director of Sales and Marketing in Bangkok, Thailand where he played an integral part in the company’s IPO process. His experience with developing and managing large dispersed sales strategies and the groups responsible for implementing those strategies is of key importance to VPC Network and Safe Shopping Network's future.
Fahd Shaaban is our Chief Technology Officer (CTO) with over 6 years of experience covering a broad range of eBusiness, software and hardware technologies, system architecture, and applications. In this role, he is responsible for setting the Safe Shopping Network's technical direction and strategy, as well as overseeing the company's research and development efforts and activities.
Prior to joining the team at the Safe Shopping Network, Fahd was VP and CTO at iNetCreationz, a technology incubator in Los Angeles, where he managed web and prototype development. One of the many projects he supervised and designed from the ground up was perFORMplace.com, a site that services and is destined to revolutionize the entertainment industry.
Fahd holds serveral technical certifications, and a B.S. in Engineering from the University of California, at Los Angeles (UCLA).
Getting listed is easy! Call toll free (866)-29-TRUST
http://www.safeshoppingnetwork.com/PDF/aboutus.cfm (2 of 3) [8/13/2002 5:24:10 PM]
What is the Safe Shopping Network?SSN is a directory is where over two million people each month come to find the best and safest web sites. People are simply tired of searching the web only to find thousands of irrelevant and often absurd web sites. Within our directory, users find that every site is scored for safety, performance and usability so they can find the best sites fast.
How does my company benefit from listing?Your company can benefit greatly from being listed in our categories. The traffic you receive is 8x more effective than any other search engine or directory. We raise consumer confidence with our scores so you can expect a greater click to purchase ratio and the most effective advertising on the web. We don't just deliver clicks, we deliver sales.
How do I get listed?Placing your site is the SSN directory is easy. Just call (866) 29-TRUST.
How long has SSN been in business? We officially formed in February 2000. The site launched September 14, 2000. Our consumer protection technologies have been developed for over the past 3 years in Thailand by a team of programmers specializing in statistics. Partnerships with high end testing technology companies are also utilized.
What is the industry-standard click-to-purchase ratio on the Internet? .07%
What is SSN's average click-to-purchase ratio? 5.2%
How do you achieve such a high click to purchase rate for your advertisers?We build consumer confidence by displaying each website's test results alongside each listing.
Where does SSN get its traffic? Many various places, banner and tower ad campaigns, search engine listings and opt-in email lists. Our traffic is highly targeted and is designed to bring traffic directly into each category independently. We do everything possible to get the highest quality traffic and pass it on to you with a twist of consumer confidence.
How will my site be ranked in the directory? All listings are ranked by alphabetical order set by default. The user is able to rank the category listings by either Safety, Performance, or Usability scores
How much traffic does SSN get per month? Over 2 million visitors per month.
When will my website go up after I pay? Usually within one week after we receive your listing and payment information.
http://www.safeshoppingnetwork.com/PDF/mzfaq.cfm (1 of 2) [8/13/2002 5:24:13 PM]
Can I make monthly or quarterly payments? No, it is an annual fee.
What does the Usability test look for? - The quality of the homepage, content/product pages, customer service, and the order processing.
What does the Performance test look for? Download time, link validity, & Html validity.
What does the Safety test look for? Shopping cart function, delivery provider, overall security and over 1800 vulnerabilities.
What if I need to make changes to my site once it's has already been added to SSN? You can call or send an email to your account representative.
Can I buy banner advertising from SSN? NO, we don't display any type of banner ads at SSN. We find it to decrease the quality of traffic going to our listings.
Can I give you (SSN) a tracking link for my listings? Yes
How do I track the traffic from SSN:You may track it any way you choose by providing us with a link. Within the next few months we will launch a member area where you can also see our tracking statistics.
How do you know you are still going to be in business in a year from now? We are already a profitable company whose founders have already built other successful Internet ventures so absolutely yes..
Where is SSN located? Our headquarters are located in Tarzana, CA. Our testing office is located in Morro Bay California.
Do you plan on going public? Not at this time, we enjoy our status as a private and profitable company.
Ask more questions here.
Getting listed is easy! Call toll free (866)-29-TRUST
SafeShoppingNetwork.com Expands its Test Capabilities Tarzana, California --
The Safe Shopping Network today announced that it has expanded its web site test capabilities through partnership agreements with test software developers Compuware, Qualys and ExclamationSoft.
"The powerful web site test software provided by these companies will greatly enhance the depth and breadth of our current web site testing capabilities", said Dr. John Ryan, the company's test technology senior VP. The Safe Shopping Network will use Compuware's (compuware.com) PointForward package to test web site reliability and performance characteristics. Qualys's (Qualys.com) QualGuard software will be used to test over 1800 security
vulnerabilities. The Safe Shopping Network will also monitor the "up time" or availability of web sites using ExclamationSoft's (exclamationsoft.com) WebWatchBot software.
Coupled with the company's current testing capabilities which include tests for shopping cart safety, privacy policies, and site usability, the Safe Shopping Network is now capable of providing a full test suite designed to score and deliver test results to over two million monthly visiting consumers.
"These test software partnerships will round out the offering of our testing lab's services to a number of other eCommerce portals that have asked to begin providing independent testing services to their own listing merchants", said Ryan. "More importantly, we have established significant resources for thousands of merchant and publisher sites in their quest for improving web site security, quality and delivery. Compuware, Qualys and ExclamationSoft testing packages all include exceptional measurement, reporting and corrective action mechanisms."
The Safe Shopping Network's independent test lab scores web site security, safety, performance, usability, availability and privacy characteristics. Scores from each test are posted on the safeshoppingnetwork.com web site. Tested against established standards, web sites exceeding the Safe Shopping Network's minimum quality requirements are invited to participate in the site's conscientious consumer traffic.
About The Safe Shopping Network The Safe Shopping Network provides consumers with independently tested web sites that meet the Safe Shopping Network's minimum scoring standards. Founded in 2000, the company publicly displays test results on its safeshopping.com web site. The service provides merchants with an important link between their web site improvements and the general public and offers significant enhancement to merchant marketing strategies. The Safe Shopping Network is located in Tarzana, CA with test offices in Morro Bay, CA. Phone: (818) 775-0161
About Compuware Compuware Corporation, a multi-billion dollar company, provides business value through software and professional services that optimize productivity and reduce costs across the application life cycle. Meeting the rapidly changing needs of businesses of all sizes, Compuware's market-leading solutions improve the quality, ease the integration and enhance the performance of distributed, e-business and enterprise software. For
http://www.safeshoppingnetwork.com/PDF/mznews.cfm (1 of 2) [8/13/2002 5:24:14 PM]
more information about Compuware, please contact the corporate offices at 800-521-9353. You may also visit Compuware on the World Wide Web at http://www.compuware.com.
About Qualys Qualys, Inc., the leader in Managed Vulnerability Assessment, enables security providers, security professionals, and corporate customers to automatically audit Internet-connected networks for security vulnerabilities. Qualys' innovative Web service delivers automated, scalable, and cost-effective security auditing and risk assessment of global networks. Founded in 1999 by a team of Internet security experts, Qualys is headquartered in Redwood Shores, California, with offices in France, Germany and the U.K. Customers using the QualysGuard service include Adobe Systems, Agilent Technologies, Apple Computer, Bank of the West, BlueCross BlueShield, BT Ignite, Fujitsu, Hewlett Packard, and Siebel Systems. For more information about Qualys, please go to http://www.qualys.com.
About ExclamationSoft ExclamationSoft provides affordable eBusiness email, site monitoring, and remote download software solutions. ExclamationSoft's WebWatchBot package provides measurement for the delivery of 24/7 performance and availability monitoring, comprehensive reporting, graphing from a single point of presence,. ExclamationSoft is located in Furlong, PA. Contact: [email protected] or call Tim Hudson at (866) 489-0111.
Getting listed is easy! Call toll free (866)-29-TRUST
http://www.safeshoppingnetwork.com/PDF/mznews.cfm (2 of 2) [8/13/2002 5:24:14 PM]
SSN - Partnerships
Partnership Opportunities
Safe Shopping Network is seeking various types of profitable partnership opportunities. If you have a relationship in mind or would simply like to discuss a possible partnership we would be happy to hear from you.
"I scrutinize every ad dollar I spend over and over again. My site www.flcitrusstand.com sells fresh picked citrus fruit from Florida and has done over 100,000 in sales in the first year. Working out of my bedroom, alone, with zero start up money and no financing of any kind every ad dollar I spend has to pay its way with direct sales results every time. I don't want to hear anything about "branding" or "exposure". It's about the direct sales per ad dollar spent. I'm now marketing another site www.pearsonfarm.com that sells peaches and pecans and soon a third site. Some of the best ad dollars I've ever spent was for the spots in the Safe Shopping Network. This is one of the first places I placed www.pearsonfarm.com and will be with any further sites I hope be marketing in the near future. Maybe yours?? Feel free to contact me at [email protected] to verify this testimonial"
Ken Morton President - Marketing Manager Florida Citrus Stand www.flcitrusstand.com
Bath-and-Body.com
"At Bath-and-Body.com, we realize that the best way to convert surfers into buyers is to make certain that our website is not only attractive and informative but also easy to use and very secure. The problem is that most visitors won't realize that our entire
website is easy to use and secure until they actually make a purchase.
With our listings in SSN, we now receive a steady stream of traffic from visitors who know that our site has been given top ratings for safety, performance and usability by an impartial testing technology BEFORE they visit our site. The result... more trust and (even better) more sales."
Ken Greenlee - President Bath-and-Body.com
Silverbow Honey Company
"Silverbow Honey Company would like to recognize the Safe Shopping Network for their outstanding performance. Over the first few weeks of membership we noticed a great increase in sales, nearly tripling our gross online income over a one month period, versus operating alone on our overture.com account the month before. We thank them for all their hard work and dedication. We highly recommend this service to anyone seeking a cost effective means of online advertisement."
Aaron Grigg, Internet Sales Manager
http://www.safeshoppingnetwork.com/PDF/testimonials.cfm (1 of 2) [8/13/2002 5:24:17 PM]
