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Saffire events presentation Adams County Fair

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PARTNERING WITH SAFFIRE EVENTS Adams County Fair
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Page 1: Saffire events presentation   Adams County Fair

PARTNERING WITHSAFFIRE EVENTS

Adams County Fair

Page 2: Saffire events presentation   Adams County Fair

LEADERSHIP

Experience:

Leads a team of highly skilled programmersFinds the perfect technology for the jobA different breed of techie – speaks English!

Kendra WrightPresident

Aaron PedersonTechnical Director

Jeremy EmersonCreative Director

Experience:

A classically-trained artist with 14 years of online design experienceOversees the process of bringing your brand to life onlineIn touch with client needs and success

Experience:

Began building websites in 1995 for Fortune 1000 companyStarted her own company in 1998Helps events have a great online presence.

Page 3: Saffire events presentation   Adams County Fair

THE TEAM

Chris LugarSenior Software Engineer

Jessica Bybee-DziedzicSenior Account Manager

Adam DispenzaQA Specialist

Chris HowardFront End Developer

Rebekah HardageMarketing Manager

Daniel BunnSoftware Engineer

Jonathan HopeSoftware Engineer

Cassie RobertsManager, Sales & Partnership

Page 4: Saffire events presentation   Adams County Fair

HISTORY

Page 5: Saffire events presentation   Adams County Fair

SAFFIRE EVENTS

Page 6: Saffire events presentation   Adams County Fair

SAFFIRE ASSOCIATIONS

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THE GUY

Page 8: Saffire events presentation   Adams County Fair

The Guy • Local business• Loves your rodeo• Has a connection to

people involved in your rodeo

Saffire Events• Focuses solely on making

events more successful• Has a proven track record

with lots of events• Is all-inclusive – gives you

everything you need to be successful

• Provides ongoing support – webinars, online help, articles, etc.

• Provides community of idea sharing with other events

• Takes your website “the guy” built to the next level

THE GUY VS. SAFFIRE

Page 9: Saffire events presentation   Adams County Fair

RODEO AUSTIN

Page 10: Saffire events presentation   Adams County Fair

COLORADO STATE FAIR

Page 11: Saffire events presentation   Adams County Fair

AMERICAN ROYAL

Page 12: Saffire events presentation   Adams County Fair

BLACK HILLS STOCK SHOW

Page 13: Saffire events presentation   Adams County Fair

PROMOTING FAIRS WITH IAFE

Page 14: Saffire events presentation   Adams County Fair

AWARDS

Page 15: Saffire events presentation   Adams County Fair

INTERNET WINS POPULARITY CONTEST

The amount of time people spend overall on the Internet has increased 121% over the past five years.

In 2010, for the first time ever, Internet usage surpassed television usage.

Are we following this trend?Do we think our customers are?

Source: http://bits.blogs.nytimes.com

Page 16: Saffire events presentation   Adams County Fair

RODEO HOUSTON STATISTICS

“How did you hear about the event?”

Newspaper – 2%Rodeo Advertising – 4%Radio – 9%TV – 10%Website – 46%

Page 17: Saffire events presentation   Adams County Fair

WELL-ORGANIZED HOMEPAGE

Page 18: Saffire events presentation   Adams County Fair

INTERACTIVE EVENT SCHEDULE

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A DETAIL PAGE FOR EVERY EVENT

Page 20: Saffire events presentation   Adams County Fair

THE VALUE OF A FAN

eMarketer has reported that over 50% of Twitter followers are more likely to purchase from brands they followCoca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans

Page 21: Saffire events presentation   Adams County Fair

ADDED VALUE FOR SPONSORS

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VALUE OF ECOMMERCE

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VALUE OF ECOMMERCE

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MANAGE YOUR CONTENT

To be the most successfuland to maintain your sanity,

you must be able to market your event on your website in

real time.

Page 25: Saffire events presentation   Adams County Fair

MANAGE YOUR CONTENT

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MANAGE HOMEPAGE FEATURES

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MANAGE NAVIGATION

Page 28: Saffire events presentation   Adams County Fair

CREATE UNLIMITED PAGES

Page 29: Saffire events presentation   Adams County Fair

CREATE UNLIMITED ONLINE FORMS

Page 30: Saffire events presentation   Adams County Fair

THE IMPORTANCE OF MOBILE

Page 31: Saffire events presentation   Adams County Fair

MOBILE OVERTAKES DESKTOP IN 2014

Source: Morgan Stanley Research

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MOBILE SITE – INCLUDED WITH SAFFIRE!

Page 33: Saffire events presentation   Adams County Fair

MOBILE CONTENT MANAGEMENT—INCLUDED WITH SAFFIRE

Page 34: Saffire events presentation   Adams County Fair

TABLET SITE – INCLUDED WITH SAFFIRE!

Page 35: Saffire events presentation   Adams County Fair

WHY SWITCH TO SAFFIRE

Increased revenue – when people click, they engage, and when they engage, they buy.Stretched marketing dollars – Social networking integrated throughout makes it easy for customers to tell all their friends about our fair (those friends tell more friends, etc.).Increased efficiency – We manage our own content and online registration forms without data entry

Page 36: Saffire events presentation   Adams County Fair

NEWEST SAFFIRE FEATURES

Saffire Events surveys customers twice a year to gather ideas for new features• New homepage layouts• Even better interactive event schedule• Even better page preview and editing

functionality• Built-in image cropping tool

Page 37: Saffire events presentation   Adams County Fair

A QUOTE FROM RODEO AUSTIN

Page 38: Saffire events presentation   Adams County Fair

A QUOTE FROM AMERICAN ROYAL

Page 39: Saffire events presentation   Adams County Fair

SHOULDN’T WE BE A SAFFIRE EVENT?

What are we waiting for?


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