Date post: | 21-Dec-2014 |
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PARTNERING WITHSAFFIRE EVENTS
Adams County Fair
LEADERSHIP
Experience:
Leads a team of highly skilled programmersFinds the perfect technology for the jobA different breed of techie – speaks English!
Kendra WrightPresident
Aaron PedersonTechnical Director
Jeremy EmersonCreative Director
Experience:
A classically-trained artist with 14 years of online design experienceOversees the process of bringing your brand to life onlineIn touch with client needs and success
Experience:
Began building websites in 1995 for Fortune 1000 companyStarted her own company in 1998Helps events have a great online presence.
THE TEAM
Chris LugarSenior Software Engineer
Jessica Bybee-DziedzicSenior Account Manager
Adam DispenzaQA Specialist
Chris HowardFront End Developer
Rebekah HardageMarketing Manager
Daniel BunnSoftware Engineer
Jonathan HopeSoftware Engineer
Cassie RobertsManager, Sales & Partnership
HISTORY
SAFFIRE EVENTS
SAFFIRE ASSOCIATIONS
THE GUY
The Guy • Local business• Loves your rodeo• Has a connection to
people involved in your rodeo
Saffire Events• Focuses solely on making
events more successful• Has a proven track record
with lots of events• Is all-inclusive – gives you
everything you need to be successful
• Provides ongoing support – webinars, online help, articles, etc.
• Provides community of idea sharing with other events
• Takes your website “the guy” built to the next level
THE GUY VS. SAFFIRE
RODEO AUSTIN
COLORADO STATE FAIR
AMERICAN ROYAL
BLACK HILLS STOCK SHOW
PROMOTING FAIRS WITH IAFE
AWARDS
INTERNET WINS POPULARITY CONTEST
The amount of time people spend overall on the Internet has increased 121% over the past five years.
In 2010, for the first time ever, Internet usage surpassed television usage.
Are we following this trend?Do we think our customers are?
Source: http://bits.blogs.nytimes.com
RODEO HOUSTON STATISTICS
“How did you hear about the event?”
Newspaper – 2%Rodeo Advertising – 4%Radio – 9%TV – 10%Website – 46%
WELL-ORGANIZED HOMEPAGE
INTERACTIVE EVENT SCHEDULE
A DETAIL PAGE FOR EVERY EVENT
THE VALUE OF A FAN
eMarketer has reported that over 50% of Twitter followers are more likely to purchase from brands they followCoca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans
ADDED VALUE FOR SPONSORS
VALUE OF ECOMMERCE
VALUE OF ECOMMERCE
MANAGE YOUR CONTENT
To be the most successfuland to maintain your sanity,
you must be able to market your event on your website in
real time.
MANAGE YOUR CONTENT
MANAGE HOMEPAGE FEATURES
MANAGE NAVIGATION
CREATE UNLIMITED PAGES
CREATE UNLIMITED ONLINE FORMS
THE IMPORTANCE OF MOBILE
MOBILE OVERTAKES DESKTOP IN 2014
Source: Morgan Stanley Research
MOBILE SITE – INCLUDED WITH SAFFIRE!
MOBILE CONTENT MANAGEMENT—INCLUDED WITH SAFFIRE
TABLET SITE – INCLUDED WITH SAFFIRE!
WHY SWITCH TO SAFFIRE
Increased revenue – when people click, they engage, and when they engage, they buy.Stretched marketing dollars – Social networking integrated throughout makes it easy for customers to tell all their friends about our fair (those friends tell more friends, etc.).Increased efficiency – We manage our own content and online registration forms without data entry
NEWEST SAFFIRE FEATURES
Saffire Events surveys customers twice a year to gather ideas for new features• New homepage layouts• Even better interactive event schedule• Even better page preview and editing
functionality• Built-in image cropping tool
A QUOTE FROM RODEO AUSTIN
A QUOTE FROM AMERICAN ROYAL
SHOULDN’T WE BE A SAFFIRE EVENT?
What are we waiting for?