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Business

Intelligence

@

Rai Rohit Prasad

Rohit Ranganathan

Shubham Puranik

Vikram Kumar 

Yogesh Agarwal

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Table of Contents

About the Company

Issues faced

Solution Procured BI Infrastructure

Benefits

Sagar²The Website Tool

Accessing Proclarity Reports Performance Point Server Reporting

References

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Godrej Group

Consisted of two groups Godrej Consumer Products and Godrej

Industries.

GIL: Major presence in food products. Leads in making chemicals

for over a dozen industries.

GCPL: Major presence in FMCGmarket. Leader in

personal,hair,household and fabric care segments.

Godrej group executes its business using the following entities

a)8 Factories

b)38 CFA¶s(Carrying and forwarding agents)

c)1250 Distributors.

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Issues Faced

Godrej had Oracle Express System for creating MIS reports using adata warehouse

The support for Oracle Express version used by Godrej was no

longer available.

Maintenance cost was high

The Oracle System used required lot of coding to accumulate databefore being used finally as BI compliant data repository

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Solution Procured

Server BasedBI Solution

S SQ ataTransfor ation

Service

S SQ Server 2000 Analysis

Service

IIS6 andExplorer 5.5

S SQ Server 2000-- ataWarehouse

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BI Infrastructure

Data is extracted from

different locations in

the form of text files

The system uses MS S L Data

Transformation Service (DTS)

to extract the data from text file

collected from several locations

and load into the Data

Warehouse.

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Benefits

More robust and flexible.

Extendibility of the solution.

Dynamic user interface with pivot table functionality.

Less processing time compared to previous system.

User can customize the view of data.

Solution helps improve customer service because employees are

better informed.

Enhanced reporting and analysis improve business decision

making.

Integrated view of all business data as the foundation for traditional

reporting, LAP analysis,scorecards and data mining

Powerful environment for new business intelligence tools.

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Sagar²The BI Tool

Tab 1 - Sampark Sales Analysis - This will capture the Secondary Sales information.The reports will show the Retailing Value across Product, time and Sales force

hierarchy upto the Retailer Level. The retailing value is made available for both Sampark

and Non Sampark Distributors.

Tab 2 - Sales Analysis - This will capture the Primary Sales Related information. The

reports will show Primary Sales and Stock as well as Secondary Sales and Stock

across Product, time and Sales force up to the distributor level.

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Types of Reporting in Sagar 

Proclarity reporting

Performance Point Server (PPS) reporting:

SSRS Reports (S L Server ReportingServices)

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 Accessing ProClarity Reports

The data above is analyzed for all four regions

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Performance Point Server 

Reporting

With the help of PPS reports users can do a cross drill down analysis on the fly

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SSRS Reports (S L Server 

Reporting Services)

With the help of SSRS reports users can do drill down to the lowest level w.r.t a

single dimension. For e.g. : If a sales force dimension has BSM->ASM->FO

levels in a hierarchy we can drill down from BSM to ASM and then from ASMto FO.

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References

Information reproduced as per the

interview with Ashish Mane, DGM, GIL.