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Saigon Catcher

Date post: 05-Aug-2015
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SaiGon Catcher Company Marketing department Introduces
Transcript

SaiGon CatcherCompany

Marketing department

Introduces

Table of contentsI. Introduction

o Name and logo

o Product lines

II. Marketing plan and action

o Market summary

o Competitive priorities

o Customer Benefits Package (CBP) diagrams

o Pre- and Post-Service Value Chain

o PR Strategy

III. Contribution and lessons

o Department Flow Chart

o Members’ responsibilities

o Measurements

o Team

o Individuals

SaiGon Catcher Overview

Logo

• Yellowo Sunlight and Energyo Happiness and Warmth

• Black

o Strength and Moderno Mystery / Absence of light

• S & C: SaiGon Catcher

• SaiGon + Catchero Emphasizes

o experience of all interesting

traditions and locations

o Reminds o to support a green environment o to take care of our Mother Nature

Meaning

SaiGon Catcher_GreenPotted plants

Wishing Grass Succulent plant

Lucky Grass

SaiGon Catcher_T-shirtCrazy Teen T-shirt

80,000 VNĐ 80,000 VNĐ 80,000 VNĐ

85,000 VNĐ 85,000 VNĐ 85,000 VNĐ

SaiGon Catcher Marketing Plan & Action

Market Summary• Market share: Cannot measure• Target customers:

Students50%

Officers30%

Others20%

Green

Teenagers25%

Youth60%

Others15%

Tee-shirts

English Speaking Foreigners

90%

Others10%

Tour

Competitive priorities

1. Delivery: fast delivery

on time delivery

right quality and quantity

dependable promises

2. Flexibility: design adjustments

broad product line

ability to rapidly change production

volumes

3. Quality: low-defect rate

product durability

environmental aspect

4. Customer focus:

after sales service

product support

measurement of satisfaction

customer information

5. Cost:

no extra costs from production

offer the best price in the market

Customer Benefits Package (CBP)

Peripheral goods

• High-quality helmet

• Cakes• Bottled water

Peripheral services

• Friendly tour guides

• Safety

Variants

• Free plant under their name

• Raising money for children

Tour

Peripheral goods

• Laundry tips • Size

Peripheral services

• Advisory• Pricing: Buy 5

get 1 free

Variants• Raising money

for children

T-shirts

Peripheral goods

• Plants care tips• Allowed to

change pot

Peripheral service

• Absorb computer radiation

• Reduce stress• Pricing: Buy VND

120,000 product - get 1 free mini plant

Variants

• Raising money for children

• Protect the Earth

Plants

Pre- and Post-Service Value Chain

Gaining customers

• Write PR posts on Facebook

• Share links• Word of mouth• Promotions• Visual aids

Value Creation

• Carefully select products

• Passionate Sellers

• CBPs• Price, Time• Flexibility and

adaptability

Keeping the customers

• Call back to customers

• Accept changes

• Answer questions

• Receive feedback

Public Relations Strategy• Overview of strategy

o Utilizing all the resources, both online and offline: Friends / friends of friends ITEC classes Campus of University of Sciences Other universities’ campuses Potential customers from Facebook

• Overview of media:

o Social network is our main channel Free to use and easy to access Provides a great sources of current and potential customers. Free page analysis

Facebook Pages

SaiGon Catcher_Tour

SaiGon Catcher_Green

SaiGon Catcher_T-shirt

“Green for Now and the Future”

“Be active, be.u.tiful”

“Exploring and catching authentic SaiGon”

Printingo Posters for sales

campaigns at universities o Leaflets of purchasing

methods, care tips and contact information

o Survey sheets for Saigon Catcher Tour

MARKETING COSTS

SaiGon Catcher Contributions and lessons

Department chart

Supporters

Heads

Vice President

Pham Thuy Duong

Green

Dao Thuy Tien

Tran Thuy Tien

Tee_shirtNguyen Le

Huynh Uyen Thu

Nguyen Nhu Y

Tour

Pham Thuy Duong

Nguyen Tu Quoc Thong

SUCCESS METRICS OF

MARKETING DEPARTMENT

Cost

Time

Facebook’s analysis• Accesses• Visits• Clicks

Profit

Requirements for success:

Reach the expected revenue

Earn brand recognition

Earn extra profits for charity

GoalReach the

target profit

Marketing Flow chart

Gantt chart

Activities on node

Responsibilities and tasks

• Managed censorship• Assigned tasks• Supported team members

Pham Thuy Duong

• Managed Tee-shirt-line• Set up POSM• Supported others

Nguyen Le Huynh Uyen Thu

• Supported setting up tour• Survey

Nguyen Tu Quoc Thong

• Managed Green-line• Supported leaders and membersDao Thuy Tien

• Translated PR posts• Supported othersTran Thuy Tien

• Supported others• Took photographsNguyen Nhu Y

Responsibilities and tasks

Customer expectation

+Verdancy

+Reasonable price

+Variety of pots

+Information: meanings, care

guides

+Information: size, color, design,

price

+Real images

+Laundry guide

+Advisory

+Authentic SaiGon

+Local foods

+Interested places: nightlife, historical

monuments

+Reasonable price

+Safety

Plant T-shirt Tour

Our contribution

+Set price that is suitable for target

customer

+Took photos of different pots

+Shared plants care tips

+Wrote descriptions for albums in

Vietnamese and English

+Online 24/7

+Uploaded real pictures on Facebook

+Shared laundry tips

+Gathered needed feedback via survey

+Carefully selected drivers

+Provided high-quality helmets

+Successful tested tour

Plant T-shirt Tour

Pham Thuy Duong

What I have doneoAssigned tasks to membersoManaged censorshipo Supported membersoDesigned survey for touroDesigned tourso Tested touro Supported R&D department

What I have learnedo Correlation between

departmentsoDesigns of Flow chartso Customer benefits

packagesoMeasurements within

Organization

Nguyen Le Huynh Uyen Thu

What I have done

o Brainstormed Company’s

name and logo

o Wrote PR posts Tee-shirt page

o POSM, Digital

o Brainstormed Tourism

advertising campaign

What I have learned

o Operations Management

o CBP, Gantt chart, Process

design

o Facility Layout, Supply

Chain, Inventory

Nguyen Tu Quoc Thong

What I have done

o Supported sales team

o Survey

o Contributed to design

tour

o Marketing products to

acquaintances

What I have learned

o How CBP contribute to customer

satisfaction

o The important of OM in reality

o Basic in Designing Goods and Services

o The purpose of every organization is to

provide Value to its customers

Dao Thuy TienWhat I have done

o Brainstormed company’s name and logo

o Designed leaflet, postero Created and managed

Facebook page: Saigon Catcher_ Green

o Wrote PR postso Supported Sales, R&D and

Manufacturing teams

What I have learnedo Time managemento Marketing skills: writing posts

using visual aids, attract customers

o The flow of works between departments and between members

o Dealing with customer upsetso Responsible, independent

Tran Thuy Tien

What I have done

o Helped create the survey and

design the tour

o Helped edit some content of

Green- Facebook page

o Translations

o Supported Sales team

What I have learned

o Teamwork, time-

management,

responsibility

o Preparation

o Operation Management

o Legal aspects

Nguyen Nhu YWhat I have done

o Brainstormed Company’s name

and logo

o Wrote post on Facebook pages

o Took pictures of products

o Supported Green-line and Tee-

shirt-line

o Supported Sales team

What I have learned

o Operation management

o How to operate a company

o Each department is important

factor to the company success

o Cooperation of departments can

affect the company operation

Thank you for your

attention


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