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Brand Elements: Quick Guide March 2020
Brand Elements:Quick GuideMarch 2020
PAGE // 2Saint Charles Oktoberfest Brand Elements: Quick Guide
Guten Tag!
We’ve developed this quick guide to outline the do’s and don’ts of using our brand elements – including word and design marks, creative tools, and design elements associated with the Saint Charles Oktoberfest.
Section 1: General Rules
Section 2: O Symbol - O Symbol - Clearspace - Sizing
Section 2: Oktoberfest Logo - Oktoberfest Logo - Clearspace - Sizing
Section 3: Oktoberfest Banner - Oktoberfest Banner - Clearspace - Sizing
Section 4: Color
Section 5: Typography
Section 6: Asset Links
Section 7: Event Logos
PAGE // 3Saint Charles Oktoberfest Brand Elements: Quick Guide
General Rules
Please only use the brand elements found in these guidelines. Do not use any Saint Charles Oktoberfest brand elements taken from third-party sources.
Please don’t:
- Incorporate our brand elements, or anything
similar, into your own trademark, logo,
product or service name, domain name, or
username
- Alter any part of our brand elements
- Modify the elements “Oktoberfest”, “Saint
Charles”, or “1986”.
- Monetize our brand elements, such as selling
merchandise; Without prior written concent.
PAGE // 4Saint Charles Oktoberfest Brand Elements: Quick Guide
O Symbol
If you’d like to use our O symbol, please follow these
guidelines.
Do:
- Follow the clearspace guidelines on the next page
- Only show the symbol in brand official colors (see page 13)
- Using a black backround, only show the logo in white.
Don’t:
- Alter, rotate, or modify the symbol
- Obstruct the symbol
- Surround the symbol with other characters or symbols
- Use the O symbol to refer to any product or service other than the Saint Charles Oktoberfest
PAGE // 5Saint Charles Oktoberfest Brand Elements: Quick Guide
O Symbol: Clear Space
When you’re using the O symbol with other graphical
elements, make sure you give it some room to breathe.
The empty space on each side of the O symbol should be
equal to or greater than the width.
Do:
- Display the symbol side-by-side with other logos. If you include the symbol next to other logos, please display it in the same size as other logos
Don’t:
- Display the symbol larger than your own marks or branding
PAGE // 6Saint Charles Oktoberfest Brand Elements: Quick Guide
O Symbol: Sizing
The minimum size for screen application of the
O symbol is 288 dp in height. In print, it’s 1.5
in/38.1 mm in height.
PAGE // 7Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Logo
If you’d like to use our official Saint Charles Oktoberfest
logo, please follow these guidelines.
Do:
- Only use our full-color logo; (for a current version, see page 15)
- Follow the clearspace guidelines on the next page
Don’t:
- Alter, rotate, or modify the logo
- Obstruct the logo
- Surround the logo with other characters or symbols
- Use the logo to refer to any product or service other than the Saint Charles Oktoberfest
PAGE // 8Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Logo: Clear Space
When you’re using our logo with other graphical elements,
the empty space on each side of the logo should be equal
to or greater than the radius of the inner yellow circle.
Do:
- Display our logo side-by-side with other logos. If you include our logo next to other logos, please display it in the same size as other logos
Don’t:
- Display our logo larger than your own marks or branding
PAGE // 9Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Logo: Sizing
The minimum size for screen application of our logo is
288 dp in height. In print, it’s 1.5 in/38.1 mm in height.
PAGE // 10Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Banner
If you’d like to use our official Saint Charles Oktoberfest
banner, please follow these guidelines.
Do:
- Only use our full-color baner; (for a current version, see page 15)
- Follow the clearspace guidelines on the next page
Don’t:
- Alter, rotate, or modify the banner
- Obstruct the banner
- Surround the banner with other characters or symbols
- Use the banner to refer to any product or service other than the Saint Charles Oktoberfest
PAGE // 11Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Banner: Clear Space
When you’re using our banner with other graphical
elements, the empty space on each side of the banner
should be equal to or greater than the height of the
Oktoberfest O.
Do:
- Display our banner side-by-side with other logos. If you include our banner next to other logos, please display it in the same size as other logos
Don’t:
- Display our banner larger than your own marks or branding
PAGE // 12Saint Charles Oktoberfest Brand Elements: Quick Guide
Oktoberfest Banner: Sizing
The minimum size for screen application of our banner is
288 dp in height. In print, it’s 1.5 in/38.1 mm in height.
PAGE // 13Saint Charles Oktoberfest Brand Elements: Quick Guide
Color
We’re proud to represent the colors
of the German flag. When using our
brand elements, we ask that you
please use our official color palette.
HEX
#fcb116
RGB
25217722
CMYK
0341000
HEX #f57f2b HEX #bd2035 HEX #68914b HEX #00000 HEX #fffff
RGB 245 127 43
RGB 189 32 53
RGB 104 145 75
RGB 0 0 0
RGB 255 255 255
CMYK 0 62 95 0
CMYK 18 100 83 8
CMYK 64 25 89 7
CMYK 60 40 40 100
CMYK 0 0 0 0
PAGE // 14Saint Charles Oktoberfest Brand Elements: Quick Guide
Typography
We use these font families:
1986 OKT - 1986 OKT
Montserrat - Montserrat
Berkshire Swash - Berkshire Swash
Super
Bold
Medium
Regular
Light
Thin
OktoberfestSaint CharlesFamily FunWiener Dog Races
German Music
Food
PAGE // 15Saint Charles Oktoberfest Brand Elements: Quick Guide
Asset Links
O Symbol
Click here to access the O symbol assets.
Oktoberfest Logo
Click here to access the logo assets.
Oktoberfest Banner
Click here to access the banner assets.
Font Package
Click here to access the font package.
PAGE // 16Saint Charles Oktoberfest Brand Elements: Quick Guide
Event Logos
Run Logo
Click here to access the Run logo assets.
Wiener Takes All Logo
Click here to access the Wiener Takes all assets.
Auf Wiedersehen!
