SAINT LOUIS UNIVERSITY, MADRID CAMPUS Faculty of Business Administration & Economics 1 Course Information Course Title: International eCommerce Course Number: IB-3140 Prerequisites: IB-200 ITM-200/201 Semester: Spring 2017 Meeting Time(s): 19:00-20:15 Meeting Day(s): T-R Room: Padre Rubio Hall, PRH-16 2 Instructor Information Name: Gonzalo Moreno E-mail: [email protected]Office Location: Padre Arrupe Hall, attic Office Hours: Tuesdays and Thursdays, 15:45-17:30. Always on appointment! 3 Textbook and Other Instructional Material Main text: Turban, King, Lee, Liang & Turban, Electronic Commerce, 8th. Ed. (Revised), 2015, Springer texts in Business and Economics. Students are NOT required to buy this book. Most of it is accessible in Google Books: https://books.google.es/books?id=pGxyBgAAQBAJ&pg=PA3&lpg=PA3&dq=opening+case:+how+starbucks+is+c hanging+to+a+digital+and+social+enterprise&source=bl&ots=lPIILMV9Tu&sig=usJK-1uOw0p-k-ZErVYiOl- vLBQ&hl=es&sa=X&ved=0ahUKEwjh177JwKPRAhXBPRQKHXIzCr4Q6AEIIjAB#v=onepage&q&f=false and we will work over the copies available in the University library Supplements: Videos, cases, articles and other relevant pieces will be made available during the course. 4 Course Description Except for counted exceptions, as a business approach that relies on the Internet, where national boundaries are inexistent, e-Commerce is to be considered “Global”, per se. In the last years of the past century and during the first decade of the 2000’s, after the Dot-com bubble burst, the Internet has revolutionized the way in which we conduct business, internationally. Furthermore, by rising from 16 million users (0.4% of the world population) in 1995, to 3.67 billion (50.1% of it) in 2016, according to Internet World Stats, the Internet is not just part of “how we trade” but actually represents “how we live”.
Transcript
SAINT LOUIS UNIVERSITY, MADRID CAMPUS
Faculty of Business Administration & Economics
1 Course Information Course Title: International eCommerce Course Number: IB-3140 Prerequisites: IB-200
ITM-200/201 Semester: Spring 2017 Meeting Time(s): 19:00-20:15 Meeting Day(s): T-R Room: Padre Rubio Hall, PRH-16 2 Instructor Information Name: Gonzalo Moreno E-mail: [email protected] Office Location: Padre Arrupe Hall, attic Office Hours: Tuesdays and Thursdays, 15:45-17:30. Always on appointment! 3 Textbook and Other Instructional Material Main text: Turban, King, Lee, Liang & Turban, Electronic Commerce, 8th. Ed. (Revised), 2015, Springer texts in Business and Economics.
Students are NOT required to buy this book. Most of it is accessible in Google Books: https://books.google.es/books?id=pGxyBgAAQBAJ&pg=PA3&lpg=PA3&dq=opening+case:+how+starbucks+is+changing+to+a+digital+and+social+enterprise&source=bl&ots=lPIILMV9Tu&sig=usJK-1uOw0p-k-ZErVYiOl-vLBQ&hl=es&sa=X&ved=0ahUKEwjh177JwKPRAhXBPRQKHXIzCr4Q6AEIIjAB#v=onepage&q&f=false and we will work over the copies available in the University library
Supplements: Videos, cases, articles and other relevant pieces will be made available during the course.
4 Course Description Except for counted exceptions, as a business approach that relies on the Internet, where national boundaries are inexistent, e-Commerce is to be considered “Global”, per se. In the last years of the past century and during the first decade of the 2000’s, after the Dot-com bubble burst, the Internet has revolutionized the way in which we conduct business, internationally. Furthermore, by rising from 16 million users (0.4% of the world population) in 1995, to 3.67 billion (50.1% of it) in 2016, according to Internet World Stats, the Internet is not just part of “how we trade” but actually represents “how we live”.
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Businesses, entrepreneurs, marketers and, in general, managers not considering this fact, or not adapting to the broad range of cultural, demographic, technological and political issues worldwide, will not be able to succeed in their global ecommerce strategies. To help International Business Administration students prepare for these challenges and opportunities, this course introduces them to a wide range of e-Business issues and practices, particularly Global Market opportunity analysis, Business Models, and all the Strategic and Technological major aspects of e-Commerce. 5 Learning Objectives By introducing the concept of electronic commerce, and understanding how it is globally affecting businesses, governments, consumers and people, this course will:
• Provide students with a fundamental understanding of the environment and strategies in the New Economy:
o Understand the different types and key components of business models. o Implement business strategy in the New Economy.
• Provide the analytical tools to understand opportunities in unserved or underserved New Economy markets. More specifically:
o Understand the metrics that New Economy firms use to measure progress, customer satisfaction, and financial performance.
• Provide guiding principles behind the design and strategy of the customer web interface, with special attention to
o Multinational and Multicultural aspects; o Traditional and new marketing approaches that create competitive advantage in the
New Economy. • Understand the fundamentals of financially valuing New Economy companies. • Provide an overview of the hardware, software, and servers, as the main parts that enable
businesses to compete the New Economy. 6 Course Outline The course is composed of 29 sessions, through which we will cover 13 chapters of the textbook, as per the attached calendar (see paragraph 8). In the intention of making this a 100% applicable and practical course, we will invite 4 guest speakers, recognized as specialist in different course topics. Additionally, some external materials will be handed out and/or covered by the instructor.
Students will work each chapter ahead, by pairs, presenting to their classmates (a total of 9 chapters): • a one page Mind-Map of its content, used as the basis for their presentation. • a selection of the 10 key concepts of the chapter in the form of Multiple Choice questions.
The questions created by students, once discussed and validated in class, will be utilized in the course quizzes, and they will account for most of its content.
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7 Course Requirements The overall Grade will be the sum of the following four components:
1. Quizzes (4x12%=48%) There will be 4 quizzes. Most of the material on them will be taken from the
text, through students selection (10 questions per presented chapter).
2. Chapter Mini-Presentations and Mind Maps (12%) Every chapter will be addressed in depth by 2 students. They will deliver the
rest of students a one-page mind map of the content, and will present it in less than 25 minutes, as the opening of each chapter’s discussion. Their peers will evaluate them in this task and, while peer-evaluation will remain confidential, students will only receive their overall grade.
3. Group Case Presentation (25%)
You will form groups of 3 members, ideally. Each group will select a relevant business (existing or newly generated) and will create a complete e-Business Plan for it, working on this single case throughout the semester, applying all the course contents to it.
4. Attendance and Participation (5+10%=15%)
This is one of those courses in which consistent attendance is a MUST. You are Senior students, and your contributions are key for the success of the course.
Grading Scale:
A 94%-100% A- 90%-93%
B+ 87%-89% B 84%-86% B- 80%-83%
C+ 77%-79% C 74%-76% C- 70%-73%
D 60%-69% F 0% -59%
Grade Breakdown:
Midterm tests (4x12%) ...................................................................................... 48% Chapter Mini Presentations (in pairs) ............................................................ 12% Group Case Presentation .................................................................................. 25% Attendance and participation ........................................................................... 15%
Total ................................................................................................ 100%
Important Dates:
Jan. 24 - Last day to drop class without a grade of W and/or add a class Last day to choose audit (AU) or Pass/No Pass (P/NP) options Feb.15 - Registration for summer semester opens. Mar. 10 - Last day to drop class and receive a grade of W Mar. 29 - Registration for fall semester opens
In recognition that people learn in a variety of ways and that learning is influenced by multiple factors (e.g., prior experience, study skills, learning disability), resources to support student success are available on campus. Students who think they might benefit from these resources can find out more about:
• Course-level support (e.g., faculty member, departmental resources, etc.) by asking your course instructor.
• University-level support (e.g., tutoring/writing services, Disability Services) by visiting the Academic Dean's Office (San Ignacio Hall) or by going to http://www.slu.edu/madrid/learning-resources.
Students with a documented disability who wish to request academic accommodations must contact Disability Services to discuss accommodation requests and eligibility requirements. Once successfully registered, the student also must notify the course instructor that they wish to access accommodations in the course. Please contact Disability Services at [email protected] or +915 54 58 58, ext. 230 for an appointment. Confidentiality will be observed in all inquiries. Once approved, information about the student's eligibility for academic accommodations will be shared with course instructors via email from Disability Services. For more information about academic accommodations, see "Student Resources" on the SLU-Madrid webpage.
Note: Students who do not have a documented disability but who think they may have one are encouraged to contact Disability Services.
10 Academic Integrity Statement
Academic integrity is honest, truthful and responsible conduct in all academic endeavors. The mission of Saint Louis University is "the pursuit of truth for the greater glory of God and for the service of humanity." Accordingly, all acts of falsehood demean and compromise the corporate endeavors of teaching, research, health care and community service via which SLU embodies its mission. The University strives to prepare students for lives of personal and professional integrity, and therefore regards all breaches of academic integrity as matters of serious concern.
The governing University-level Academic Integrity Policy can be accessed on the Provost's Office website at: http://www.slu.edu/Documents/provost/academic_affairs/University-wide%20Academic%20Integrity%20Policy%20FINAL%20%206-26-15.pdf. Additionally, SLU-Madrid has posted its academic integrity policy online: http://www.slu.edu/madrid/academics. As a member of the University community, you are expected to know and abide by these policies, which detail definitions of violations, processes for reporting violations, sanctions and appeals.
The professor will review these matters during the first weeks of the term. Please direct questions about any facet of academic integrity to your faculty, the chair of the department of your academic program or the Academic Dean of the Madrid Campus.
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11 Student Outcome Assessment
In order to maintain quality academic offerings and to conform to accreditation requirements, SLU-Madrid regularly assesses its teaching, services and programs for evidence of student learning. For this purpose, SLU-Madrid keeps representative examples of student work from all courses and programs on file, including assignments, papers, exams, portfolios and results from student surveys, focus groups and reflective exercises. Copies of your work for this course may be kept on file for institutional research, assessment and accreditation purposes. If you prefer SLU-Madrid not to retain your work for this purpose, you must communicate this decision in writing to your professor.
12 Title IX
Saint Louis University and its faculty are committed to supporting our students and seeking an environment that is free of bias, discrimination, and harassment. If you have encountered any form of sexual misconduct (e.g. sexual assault, sexual harassment, stalking, domestic or dating violence), we encourage you to report this to the University. If you speak with a faculty member about an incident of misconduct, that faculty member must notify SLU's Title IX deputy coordinator, Marta Maruri, whose office is located on the ground floor of Padre Rubio Hall, Avenida del Valle, 28 ([email protected]; 915-54-5858, ext. 213) and share the basic fact of your experience with her. The Title IX deputy coordinator will then be available to assist you in understanding all of your options and in connecting you with all possible resources on and off campus.
If you wish to speak with a confidential source, you may contact the counselors at the SLU-Madrid's Counseling Services on the third floor of San Ignacio Hall ([email protected]; 915-54-5858, ext. 230) or Sinews Multipletherapy Institute, the off-campus provider of counseling services for SLU-Madrid (www.sinews.es; 917-00-1979). To view SLU-Madrid's sexual misconduct policy and for resources, please visit the following web address:http://www.slu.edu/Documents/Madrid/campus-life/SLUMadridSexualMisconductPolicy.pdf.
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