Presentation at Saipan Tourism Summit on Oct. 30, 2012
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Saipan Tourism A Holistic View Saipan Tourism Summit on Oct. 30, 2012 Dr. Miriam Leis http://mjsleis.wordpress.com
Transcript
1. Saipan Tourism A Holistic ViewSaipan Tourism Summit on Oct.
30, 2012 Dr. Miriam Leis http://mjsleis.wordpress.com
2. Have you ever been a tourist?Dr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
3. Characteristics of a Tourist Going to a place other than
their usual environment (foreign town, city, country) Staying for a
limited amount of time (not more than a year) Requiring food,
lodging etc. at their destination (spending money) Going to other
places for leisure, experience, business, culture, culinary,
education etc.Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism
Summit on Oct. 30, 2012
4. What can Saipan offer? Relaxing beaches Water sports Sports
adventure Culture Diving NatureDr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
5. Tourists invest their (free) time and money There are many
competing potential destinations (incl. staying home) People have
different reasons and expectations about their traveling/tourist
activities The tourist destination should not be too strange
(culture shock) but also not too similar to their own environment
(why go away then?) It can be a risk of getting disappointedDr.
Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct.
30, 2012
6. Factors for choosing a tourist destination Advertisement and
the credibility of ads Recommendation of friends and colleagues
Value for money Logistics and lodging possibilities Attractions,
culture, desires Visa and entry regulations Safety, security,
societal and geopolitical issues Environmental considerationsDr.
Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct.
30, 2012
7. Where would you rather go?Dr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
8. Who is visiting Saipan? Why not Europe?Dr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
9. A Tourists Pyramid of Needs (based on Maslow) A lasting
positive experience Added value hospitality Relaxation, fun,
experience Safety, security, healthy environment Food, water,
shelter, energy, sanitationDr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
10. What do you need to make tourists feel good? A clean and
nice environment (clean streets, beaches etc.) Safety (no crime,
safe environment, beaches etc.) Reliable and affordable transport
(airplane, ships, buses, taxis, rented cars, bikes etc.)
Attractions for different desires (relaxing, adventure, fun,
culture, education) Friendliness, hospitality and understanding of
different cultures An experience that has been worth the
investmentDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism
Summit on Oct. 30, 2012
11. Anything else?Dr. Miriam Leis http://mjsleis.wordpress.com/
Tourism Summit on Oct. 30, 2012
12. Benefits of Tourism Jobs (direct and indirect benefits)
Income and wealth of local business Learning about other cultures
and your own culture Meeting new people from around the world
Improvement of infrastructure (roads, beaches, parks, culture,
markets etc.) Ecological and heritage conservation through
eco-tourism (tourists want to enjoy nature & culture) Tourists
will be happyDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism
Summit on Oct. 30, 2012
13. What we can do!Dr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
14. What can we do on Saipan? Keeping our islands clean!
Protecting the eco-system of the CNMI Education about other
countries and cultures Creating jobs (e.g. in tourism and business
to eliminate crime) Educational opportunities (e.g. tourist
professions) Living and sharing our cultures Friendliness and
respectDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit
on Oct. 30, 2012
15. Contribution of Children and Youth Teaching traditional
Singing and Explaining arts and Play and dance CNMI culture,
handicraft activities performances history and with tourist
wildlife children Environmental School projects projects for the
museum Organizing Educational fun and sporting Exchange events
programsDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism
Summit on Oct. 30, 2012
16. Other ideas?Dr. Miriam Leis http://mjsleis.wordpress.com/
Tourism Summit on Oct. 30, 2012
17. Global trends related to tourism Increase of older tourists
Environmental considerations Budget considerations due to economic
slow down Increase in security concerns
Customization/personalization/diversity of interests
Geopolitical/societal/cultural considerations Rising prices (fuel,
food etc.)Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism
Summit on Oct. 30, 2012
18. Steps to start with Keep our islands clean and safe
Protecting our environment Respecting other cultures and our own
culture Giving our tourists positive memories Telling others how
nice it is (advertisement)Dr. Miriam Leis
http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
19. What can we do for Tourism? What can we do for the CNMI?Dr.
Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct.
30, 2012