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Saipan Tourism A Holistic View

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Presentation at Saipan Tourism Summit on Oct. 30, 2012
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Saipan Tourism A Holistic View Saipan Tourism Summit on Oct. 30, 2012 Dr. Miriam Leis http://mjsleis.wordpress.com
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  • 1. Saipan Tourism A Holistic ViewSaipan Tourism Summit on Oct. 30, 2012 Dr. Miriam Leis http://mjsleis.wordpress.com
  • 2. Have you ever been a tourist?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 3. Characteristics of a Tourist Going to a place other than their usual environment (foreign town, city, country) Staying for a limited amount of time (not more than a year) Requiring food, lodging etc. at their destination (spending money) Going to other places for leisure, experience, business, culture, culinary, education etc.Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 4. What can Saipan offer? Relaxing beaches Water sports Sports adventure Culture Diving NatureDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 5. Tourists invest their (free) time and money There are many competing potential destinations (incl. staying home) People have different reasons and expectations about their traveling/tourist activities The tourist destination should not be too strange (culture shock) but also not too similar to their own environment (why go away then?) It can be a risk of getting disappointedDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 6. Factors for choosing a tourist destination Advertisement and the credibility of ads Recommendation of friends and colleagues Value for money Logistics and lodging possibilities Attractions, culture, desires Visa and entry regulations Safety, security, societal and geopolitical issues Environmental considerationsDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 7. Where would you rather go?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 8. Who is visiting Saipan? Why not Europe?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 9. A Tourists Pyramid of Needs (based on Maslow) A lasting positive experience Added value hospitality Relaxation, fun, experience Safety, security, healthy environment Food, water, shelter, energy, sanitationDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 10. What do you need to make tourists feel good? A clean and nice environment (clean streets, beaches etc.) Safety (no crime, safe environment, beaches etc.) Reliable and affordable transport (airplane, ships, buses, taxis, rented cars, bikes etc.) Attractions for different desires (relaxing, adventure, fun, culture, education) Friendliness, hospitality and understanding of different cultures An experience that has been worth the investmentDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 11. Anything else?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 12. Benefits of Tourism Jobs (direct and indirect benefits) Income and wealth of local business Learning about other cultures and your own culture Meeting new people from around the world Improvement of infrastructure (roads, beaches, parks, culture, markets etc.) Ecological and heritage conservation through eco-tourism (tourists want to enjoy nature & culture) Tourists will be happyDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 13. What we can do!Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 14. What can we do on Saipan? Keeping our islands clean! Protecting the eco-system of the CNMI Education about other countries and cultures Creating jobs (e.g. in tourism and business to eliminate crime) Educational opportunities (e.g. tourist professions) Living and sharing our cultures Friendliness and respectDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 15. Contribution of Children and Youth Teaching traditional Singing and Explaining arts and Play and dance CNMI culture, handicraft activities performances history and with tourist wildlife children Environmental School projects projects for the museum Organizing Educational fun and sporting Exchange events programsDr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 16. Other ideas?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 17. Global trends related to tourism Increase of older tourists Environmental considerations Budget considerations due to economic slow down Increase in security concerns Customization/personalization/diversity of interests Geopolitical/societal/cultural considerations Rising prices (fuel, food etc.)Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 18. Steps to start with Keep our islands clean and safe Protecting our environment Respecting other cultures and our own culture Giving our tourists positive memories Telling others how nice it is (advertisement)Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012
  • 19. What can we do for Tourism? What can we do for the CNMI?Dr. Miriam Leis http://mjsleis.wordpress.com/ Tourism Summit on Oct. 30, 2012

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