7/29/2019 SAJANARORA

1/22

Presented b y:

Sajan Arora

Kiran Mazumdar

An Entrepreneur

7/29/2019 SAJANARORA

2/22

Indias Leading Biotech enterprise.

Established in 1978.

Focus on development of Biopharmaceuticals

1st in Asia & 16th in world in terms of revenue and marketcapitalization.

Syngene, Indias first biotech custom research company indrug discovery.

First company to manufacture human insulin using a Pichia

expression system. Indias first billion dollar biotech company.

7/29/2019 SAJANARORA

3/22

Biography

Kiran Mazumdar Shaw was

Born on March 23, 1953 in Bangalore.

She did schooling from Bishop Cotton Girls School

and Mount Carmel College at Bangalore.After doing completing her B.Sc. in Zoology from

Bangalore University in 1973, she went to BallaratUniversity in Melbourne, Australia and qualified her

masters.

7/29/2019 SAJANARORA

4/22

The journey begins

Collaborated with Irish firm Biocon international.

Kiran owned 70% and Auchinloss (biocon int.)

owned 30% of equity.

Started Biocon India from her garage.

Initial Capital Rs/-10,000.

Started extracting enzyme (papa in) from papaya

& isinglass (fish moss)

Export to Irish firm

Novel product patenting.

7/29/2019 SAJANARORA

5/22

The Brand

Dynamic Helix or Dynalix

Multiple associations like DNA helix, molecules,inter locking Bs (Biocon & Biotech)

About Branding

To convey innovation, quality, reliability,distinctiveness .

Pale blue packaging was chosen to stand out amongstd. white packages.

7/29/2019 SAJANARORA

6/22

Products include

Biopharmaceuticals

Anti-Diabetic Agents

Anti-Hypertensive Agents

Anti-inflammatory Agents

Anti oxidants Cardiovascular Agents Digestive Aid Enzymes Haemostatic Agents Hepatoprotective

AgentsImmuno suppressants Nutraceuticals Enzymes

Amylases Cellulases Esterases Glucanases

Hemicellulases/ Xylanases Oxidases Pectinases

Proteases Tannase

7/29/2019 SAJANARORA

7/22

7/29/2019 SAJANARORA

8/22

SUCCESS MANTRA

Determination

Willingness to take risk Talented team

Spirit of Adventure

7/29/2019 SAJANARORA

9/22

Mission

To be an integrated biotechnology enterprise of global distinction.

Essential to this mission is excellence in:- Intellectual asset creation through discovery, research

and development

- State-of-the-art manufacturing capabilities

- Internationally benchmarked quality and regulatory systems

- New medical insight through disease specificclinical research

- Customer relationship through outstanding productsand services

- Human resource development through training,mentoring and empowering

- Management of research and business partnerships

7/29/2019 SAJANARORA

10/22

Entrepreneurial Skills ofKiran Mazumdar Shaw:

Kiran Mazumdar Shaw inspires her team with ashared vision of the future.

Transformed them into, and efficient workforce,

She doesn't necessarily lead from the front, as sheloves to delegate responsibility amongst their teams.

While their enthusiasm is often infectious, they canneed to be supported by people.

7/29/2019 SAJANARORA

11/22

Continued

She always initiates the problem solving and decision making; even

the solution and decision are announced by her and its

implementations are closely supervised. The above behavior keeps

her under the authoritative and directive leadership trade.Kiran Mazumdar Shaw is known for her authority under her

leadership.

Biocon has immerged as the most admired company in

biotechnology for their research work and wealth creation.She is the great believer in herself and always led the research

project under her umbrella.

7/29/2019 SAJANARORA

12/22

Strategies

No commodity production in beginning due to lack ofinfrastructureDiversification rather than expansionFormed Helix(antibiotic prod.)Formed Syngene, Clinigene (R&D in fermentation)

Biocon Quest(BQ)to produce these products in mass

Marketing strategy

Enzymes produced & sold as industrial intermediaries (stayingwith buyers processing line helping them obtain desired result fromthe enzyme).Created an image of a reliable company able to give highlycompetent technical products & supportAlso custom based products at any level

7/29/2019 SAJANARORA

13/22

Business ethics

She has never had to compromise or set aside herprinciples whether it was dealing with government,

banks or international organizations.

She has never stooped to corruption as she have

handled matters directly with the concerned officials.

She has given Equal opportunity to all, hard work anda driving force to achieve dreams and goals combinedwith a sense of commitment to society mark her as an

extraordinary woman.

Combining technology and a woman's sensitivity, sheis a role model for many women.

7/29/2019 SAJANARORA

14/22

Challenges as a leader

When she started biocon, it was a virgin territory and noone had heard of biotechnology. It was good for someonelike her who is experimental and accidental entrepreneur.

Her company began making Pepin, which was a plantenzyme from papaya, but Pepin was a low technology

program and she wanted to go beyond that.

She decided to create a very strong research engine as an

integral part of the business.

7/29/2019 SAJANARORA

15/22

Challenges

A devastating situation Personal vs Professional

life.

Biocon was busy negotiating with Danish firm

Novozymes for the sale of its enzyme business.

Her husband John Shaw was diagnosed with a

cancerous lump in his throat.

Ms. Shaw tended too her husband in the hospitaland made strategic decisions for the deal which

was a great success.

7/29/2019 SAJANARORA

16/22

LEADERSHIP QUALITIES

AND LEADERSHIP STYLES

Ms. Shaw displayed leadership by demonstrating the

importance of acknowledging the efforts of the entiresales force irrespective of whether they met their targets.

It brings in team spirit and a collective celebration of

success.

7/29/2019 SAJANARORA

17/22

Conti

Developing novel enzymes, microbial enzymes for

various industrial applications excited her.

She and her Irish partner agreed and put together a

R&D division, the first ever in India.

Through this they, created exciting opportunities for

scientists in India, and they would not have to go

abroad.

7/29/2019 SAJANARORA

18/22

Decision making

Her decision making styles are a mix of

authoritative and consultative.

She is known for her authority, at the same time afirm believer in team work.

7/29/2019 SAJANARORA

19/22

Personality Traits

-Openness to experience - Very High

- Extraversion - High- Agreeableness - High

- Emotional Intelligence - High

- Conscientiousness - Very High

7/29/2019 SAJANARORA

20/22

If I can build a company like Biocon, anyone can

The first step was to dream however big or small.If

you have a vision, no matter how big or small, a

plan, no matter if it is imperfect, but if there is

passion and conviction for it, success is inevitable.

Lines by:Kiran Mazumdar Shaw

7/29/2019 SAJANARORA

21/22

Her vision for the future is to grow into a globalbio-therapeutics company with very innovative

and proprietary products and technologies

7/29/2019 SAJANARORA

22/22

Thank you!