Date post: | 14-Apr-2017 |
Category: |
Documents |
Upload: | rita-oyier |
View: | 94 times |
Download: | 0 times |
We are a Marketing Technology Agency.
We manage the interface of Marketing needs and Technology systems
We work with the customers and the innovation towards the desired results for both with a human
centric focus
We are
To innovate and manage custom solutions within Marketing that empower businesses
to understand their customers and to accurately visualize & measure their performance & opportunities
through packaged quantitative and qualitative data
Our Aspiration
Our Specialization
Technology for Marketing - Custom Solutions, Development and Management
Marketing for Technology - Go to Market Strategy and Implementation
Consumer Insight for Marketing - Real time, Consumer Data Intelligence, aggregated personas
We are a skilled and experienced team in fields of Collaborative Marketing Strategies,
Excellent Marketing implementation, Tech development,
Consumer insights generation and Consumer Data Analytics for Business Intelligence.
We offer a range of Customized Digital solutions that with precision give
Real Time visibility of outcomes
and Intelligent Analysis of Consumer Engagement with your brand communications,
products & services as well as buy opportunities in a Consumer Focused format
enabling you to continuously refine your Customer Experiences
and increase your Return On Marketing through Agile Business Decisioning
Our Offerings
How do we do it?
Customized solutions: We Deliver What Is Possible with highly Customized and Creative Technology
to Inspire What is Desirable for Marketing; Attract, Acquire and Retain each customer
at Competitive sustainable costs.
How do we do it?
Consumer Engagement: We enable Knowing and Understanding of your customers; Pulling data from
multiple sources into our Intelligent Analysis ; Capturing, Tracking, Verifying, Attributing, Rewarding
customers. Monitoring and Evaluating Performance of campaigns from consumer intelligence.
How do we do it?
Return On Marketing and Agile Business Decisioning: Matching objectives based in the
consumer decision journey (CDJ) to shape better metrics. Accelerating your ability to capture the potential
of big data by driving insights from advanced analytics into action across your marketing
and consumer-facing departments. Our advanced dashboard enables detailed trend-line
and segmentation analysis; accessible 24/7 from anywhere in the world.
Customer Facing Solutions
Engagement & rewards
• Offline reward programs
• Online reward program
• Content engagement reward program
• Digital diaries
Interactive solutions
• Interactive point of sale activation
• Interactive billboards
• In Location Customer relations
• In Location Events platforms
Internal Management Systems
• Credit scoring and ranking of financial systems
• Below the line project platform
• Knowledge management
• Customer service platforms
Direct to Consumer Marketing
nli hteng
Our Implementation Partners
Key Assets
WAYO enables organizations to centrally analyze and react in real-time
to unfulfilled customer expectations at the point of service.
This drives retention and increases brand equity.
Key Assets
MONAR combines offline and hybrid acquisition methods
to get technology innovations to users hands.
We also pilot campaigns through *PROSIGHT system
Direct to Consumer Marketing
Key Assets
ENLIGHTEN connects with target audiences by innovative focused communication
through experiences, interaction and engagement.
With us Innovation transcends technology.
It is not so much about hi-tech as it is about high impact across media and industry verticals
nli hteng
Key Assets
INTELIPRO is a boutique data-science for financial institutions and retail organizations to improve
business performance by leveraging on our proprietary technology and data science methodologies.
We combine our expertise in research, finance and technology to provide bespoke services and
solutions for decision-making.
Key Assets
DIGITAL FAIR is an annual event designed to bring together key players in the digital media
& Marketing space to showcase latest digital trends.
The event combines the power of a summit that is facilitated by industry leaders focusing on the latest
global trends and at the same time provide a platform to showcase latest digital marketing technology.
http://digital-fair.com/
Where we work
Some custom solutions case studies
Monitoring performance and validating brand ambassadors’ work on the ground was a manual
and tedious process.
We developed a platform solution to:
Eliminate Excel sheets submission and automate data collection from various agencies in
different countries into single database
Verify existence of these listings on the OLX website automatically
Facilitate agency and brand ambassador management
Generate reports based on dynamic criteria
We built a mobile app for brand ambassadors to upload every listing acquired on-the-go
Data verification would happen instantly and give agency feedback on validity
The Backend would analyze and give agencies and OLX management performance breakdowns
of individual brand ambassadors or agency depending on user level
System would highlight invalid data for agencies & brand ambassadors to follow-up on with item
OLX users can give feedback to brand ambassadors which is relayed directly
to the company inexpensively
Moving Cheese screen shots
Ability to profile customers for business intelligence
Segmentation has allowed them to communicate effectively to targeted messaging
through SMS and email
Dashboard gives overall group or individual store performance from transaction information
to management instantly at a glance
Customers felt empowered having to carry loyalty cards or walk in stores to check balances
Customers sentiment about brand changed because of perception of transparency
of the loyalty program because they can see each transaction and points awarded
Automated report generation and downloadable charts and graphs to include
in offline documentation
Bata Kenya mobile app
*384*8#
Call
Rate the qualityof
service received
1. Excellent
2. Good
3. Average
4. Poor
Writecomments
andsuggestions
By implementing WAYO, MaterHospital
was able to understand that customer
satisfaction at its branches differed and
that is was below the satisfaction rate
that it thought it was giving to customers.
This information allowed Mater to
make changes at a branch level to
increase customer satisfaction.
Mater Hospital implemented WAYO in all of their outreach clinics to help them to gather better
information about the customerexperience.
Due to its simple response process, implementing WAYO increased customer responses per
month at Mater Hospital by 80x. This demonstrates that customers want to feedback but need
an easier method to dothis.
= 5Responses
= 500Responses
Previous
Method
n
Branch1 Branch2 Branch3 Branch4 Branch5 Branch6Overallsatisfaction
rate
72%Incorrect perceivedsatisfactio
57% 53% 52%
35%
32%
30%
5.9 6.1
23.4
50
4.2
7.43
8.5
50
6.3
61.866.7
46.8
62.5
7.4 3
10.6
6.3
14.7
9.1
7.420.8
9.1
2.9 3 3.2
THINDIGWA KAHAWA_DRIVE RUAKA RIDGEWAYS MUTHAIGA_NORTH
Percent
Household Composition and connectivity
Single Single_parent Couple_children Couple_no_children
• Is family
composition
relevant in
connectivity
and pricing
preference
• Willingness to spend on monthly data
Willingness to spend on internet services
Africa’s First Augmented Reality Innovation
ChallengeTo create a buzz around launch of new dish washing liquid in Kenya.
Campaign focused on ‘power of one drop’ of Basil to effectively clean the dirtiest of utensils.
Innovative SolutionCreated a gesture control augmented reality innovation where visitors to malls could see themselves on a screen with dirty
utensils. They could wave their hand in the air and make a virtual bottle of Basil release a drop which would clean all the utensils.
ResultsA roaring success, engaging over 20,000 users & getting national press coverage. Basil reported record-breaking opening sales.
ResultOver 2000 consumer activations each day the innovation was implemented.
High brand recall with substantial PR hype.
ChallengeColors, the Viacom TV18 Channel, wanted an Outdoor Promotion Solution for Reality Series ‘India's Got Talent’
wherein people would be able to interact with the billboard
Innovative solutionDevised a way through interactive ‘never-before’
experience where anybody
could call-in with their mobile and activate events on the billboard
India’s First Interactive Billboard
India’s First 4D Augmented Reality Innovation
ChallengeWanted to reach out to families via children to promote their Kerala Holiday package.
Innovative Solution
Created a 4D Augmented Reality experience where users could see
a virtual elephant come upto them and shower water over them.
The 4D effect was a real water spray.
ResultThe innovation was a huge success, engaging over 10000 users.
Many on-the-spot conversions and over 5500 leads
were generated.
Business Intelligence
ETS – Digital Banking Nigeria
Development of a mobile banking system and in-built credit scoring platform.
The system automates traditional table banking and allows informal workers to manage
their saving and apply for micro loans based on our KYC and credit risk scoring systems.
Business Intelligence Timeline revenue monitoring, automated reporting, bench-marking,
credit-criteria optimization, customer segmentation and analysis
Set –up of BI department for Company providing VAS for MNOs (Confidential)
Business Intelligence
Business Intelligence
Set-up and Management of iHub Market Research and Data Science Lab
Digital Data Collection, Research and Computational Analysis for corporate clients
e.g. Ma3Route, Google, Wananchi, Grameen and donor clients e.g. World Bank, MAVC,
Vital Signs and the EU pheme Project.
Thank you