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Kelly De Naples Selected Business Article: Eat organic for less Professor Klinkowstein http://www.bbc.com/capital/story/20140909-dig-into-organic- food-for-less
Kelly De Naples
Selected Business Article:
Eat organic for less
Professor Klinkowstein
http://www.bbc.com/capital/story/20140909-dig-into-organic-food-for-less
Kelly De Naples
Professor Klinkowstein
• Organic is expensive
Kelly De Naples
Professor Klinkowstein
• Spend now, save later
Kelly De Naples
Professor Klinkowstein
• Ways to spend less $
Kelly De Naples
Professor Klinkowstein
Setting for Ethnographic Observation
People at the Student Center salad bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar
Kelly De Naples
Professor Klinkowstein
Ethnographic Research Observations
27 total subjects19 females8 males
Kelly De Naples
Professor Klinkowstein
Ethnographic Research Observations
7 of 19 females took food2 of 8 males took food
Kelly De Naples
Professor Klinkowstein
Ethnographic Research Observations
1 male took only dressing and left1 male coached by girlfriend
Kelly De Naples
Professor Klinkowstein
Ethnographic Research ObservationsHesitantly picked lettuceWillingly picked crispy chicken, cheddar cheese, ranchTattoos and muscular arms
Kelly De Naples
Professor Klinkowstein
Ethnographic Research Observations
Athletic girls took foodProbably came from practiceWore sports attire
Kelly De Naples
Professor Klinkowstein
Ethnographic Research Findings
Twice as many females than males. Needs to be more appealing to male population
