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    A Project Report on

    How to Sell InsurancePolicy (life) in Effective way

    Under the guidance of

    Ms.Shweta Dixit

    By,

    Abhishek Roy Subrata Sarkar

    Roll No 9 Roll No - 10

    PGDIM PGDIM

    NMIMS NMIMS

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    Acknowledgement

    We would like to take this opportunity to thank Ms. Shweta Dexit (faculty-

    NMIMS) for providing all the assistance and guidance and making the concepts

    clear of customer satisfaction on insurance.

    We are also thankful to my classmates for providing me an insight on how to go

    about the project.

    Last but not the least; we are grateful to the respondent for their support on this

    project.

    Abhishek & Subrata

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    Table of Content

    Sl.NO Particulars Page No.

    1. Introduction 4

    2. Literature Review 7

    3. Process/Methodology of my Study 12

    4. Data Collection 15

    5. Data Interpretation and General Conclusion 17

    6. Conclusion 29

    8. Annexure 32

    9. Bibliography 35

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    1. Introduction

    The strategic goal of sustaining a market share or gaining competitive advantage

    depends on effective selling skills. This skill is continuous development in process.

    Companies adopt different type of effective selling techniques according to

    environmental change and needs. It includes the need of continuous improvement

    as consumers are more informed today than in the past.

    Insurance products are different from other products. It is intangible, so sales

    people face a lot of difficulties for selling insurance products. Here effective

    selling skills are needed to be successful. Today Insurance Industry faces a big

    problem of active advisor. Company either terminates the relationship or the

    advisor leave voluntarily because of insufficient income. This separation occurs in

    life industry after six month (due to licentiate examination and training process).

    Company and agent magnify the implication of this separation in wasted resources

    in opportunity cost during the engagement period.

    Advisor is front liner, who is only a person who directly contacts with customer.

    Advisors do this work as a mediator between customer and company. It means the

    agent is located at the place in the organization at which the company financial

    security policy and plan are distributed to customers and also at the place at which

    services are directly provided to the customer (Oakes 1990). Agent provides such

    types of service in term of consultancy i.e. to make help in financial planning

    strategies.

    Insurance is relationship business. Relationship and emotion is the key of success

    in selling. People purchase insurance because they love their family. It is human

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    tendency that people agree/purchase from such type of person who is trustworthy.

    Like and trust is the key in insurance business. Due to this reason brand and price

    are insignificant when client make a buying decision.

    It is seem that often people do not know much more about insurance, when they

    compare with other products, so here advisors role becomes very important due to

    following reason: -

    Advisors have had to choose particular product according to client need so

    advisor should know about financial planning.

    Product knowledge is of prime value for every advisor. It gives themconfidence and trustworthiness before client. Advisor should know products

    merits and demerits because different client have different needs.

    Insurance is long-term financial product so advisor should know about

    customer relationship management. It helps him time to time fulfill specific

    need and query of client.

    People are less aware and interested towards insurance product, so such

    types of responsibility (to increase awareness and popularity amongst people)

    are fulfilled by advisor.

    And lastly, all above thing are unnecessary, if advisors do not sell

    insurance products. Effective selling skills help him to fulfill such type of

    above goal.

    This study provides an understanding of effective selling and explores, how those

    skills can be integrated in the organization structure to enable successful selling.

    This study began with reviewing relevant literature on effective selling skill

    needed for good sales performances. We were very particular that what we had to

    take. In this literature we only concentrated on which type of problem are faced

    by sales person and its solution with the help of effective selling techniques in the

    field of insurance. In this process seller side has been only covered.

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    The following procedures were adopted to complete this assignment: -

    To conduct interview with insurance company executive and sales person to

    know their viewTo find where was problem or identify problem/challenges faced by sales

    team.

    Set questionnaire according to problem.

    To conduct interview/survey with the help of questionnaire

    Finding.

    Conclusion and suggestion

    In this assignment, two type of data were used: a) Primary Data b) Secondary Data.

    With the help of interview and questionnaire primary data were collected for

    finding actual and realistic problems and their solutions. Secondary data were

    collected from books and Internet to go in depth of topic.

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    2. Literature Review

    In the literature review phase, we understood that which factor affect on sells

    performance and advisors ability. In this process we understood, how insurance is

    different from other products, why sales persons fail to sell insurance. We also

    realized during this process that motivation, behavior, characteristics and training

    factors affect man power and its ability, how to generate lead and convert intosales, how sales performance can be increased.

    Mostly people think that seller skill is inherent, but it is not correct. It can be

    achieved with the help of training and practices. When a person does more practice

    and gets mastered in such skill, it seems easy and natural. Professional

    salesmanship is a learned skill. Insurance sales are more complicated to general

    sales. Advisor cannot show insurance product, he can only describe benefit with

    the help of verbal and non-verbal language. In this process he plays with another

    emotion and sentiment. If he wins in this game then he will be successful in selling

    and vice-versa.

    Insurance is not purchased it is sold. Here advisor face difficulty. Advisor has had

    to do a lot of work for successful selling, such as to whom he is to sell (prospective

    client), turn prospective client to customer. Only insurable person can take

    insurance, so he has had to do segmentation and targeting type of work also.

    With the help of lead generation advisor can find prospective customer. There are

    several methods to lead generation such as cold calling. Cold calling can be a

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    successful way to lead generation. If it is done with planning: for example how to

    cold call, when to cold call, and how much cold call to make everyday in order to

    get appointment. Some person thinks that seminar and free diner in medium

    restaurant (fish bowling method) is also good way of lead generation. In such typeof seminar, should not use full word of insurance, only use particular topic such as

    annuity: how it works, use, advantage, what to help your client with their annuity

    need.

    Public relation is also great way to expose in market. Advisor can do it with the

    help of trade show or he can make public relation with the help of promotional

    activity. The real key of public relationship is to be friendly and focus on meeting,not selling product.

    Many of the most difficult sales jobs are easy to obtain (i.e. selling specialty

    product such as house hold, hardware, life insurance or encyclopedias). They have

    also been graveyard of thousand of co-worker (Baker 1994). It means after a

    minimum qualification and passing IRDA Licentiate examination, any one are

    eligible to sale insurance policy. Due to this reason alteration rate is very high in

    insurance industry. But now insurance companies are concentrating on other

    distribution channel such as, bancassurance, Internet, NGOs, micro insurance.

    Now insurance company are concentrating on training program and they recruit

    eligible candidate for executive trainee or other post (i.e. PGPMI).

    Selling skill can be developed such type of skill with the help of practice, practical

    training and experience.

    Behavior style and interpersonal effectiveness is also important in selling. People

    fit into four categories. Insurance products can be sold to them in different ways.

    Interpersonal effectiveness helps to understand in what way an individuals mind

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    works and his level of interest in a particular product /policy which may act as

    guideline for the best way to approach sell for each category developed in two

    ways: formal training and sales experience gained through exercising the selling

    job over time. In formal training people know about product and services, whichhelp him to explain, what he has for other. Secondly formal training is base of

    advisor carriers. In formal training people know, which type of skill is required for

    effective selling and they approach each category in effective way.

    Four style of mind working

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    Thinking style=

    more control

    behavior= live lifeaccording to fact,

    logic and

    consistency. One canfind reality than

    personal friendship

    or personal

    gratification

    Directing style=more telling + more

    controlled behavior

    with a directing

    style= they knowwhat they want,

    become impatient

    with delay, to showlittle concern for

    the feeling of other

    Socialiser Style= more

    telling + more

    emotional behavior=tends to make decision

    quickly based on their

    intuition

    Relater style= more

    asking + moreemotional behavior +

    relationship oriented

    behavior= frequentlystick with the

    comfortable known

    and tend to avoiddecision

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    Life insurance products are inherently more difficult to sell compared to otherkinds of products. Agents who are deficient in these characteristics and skills are

    unable to sell successfully and consequently they are forced to leave the company.

    Although some of these characteristics may be developed through lifetime, the

    skills could be taught and learned by sales producers.

    Table 1. Unique Attributes of Successful Salespeople

    Characteristics and Traits

    Trustworthiness

    Self-confidence

    Enthusiasm

    Empathy

    Desire to grow and improve self

    Persistency

    Patience

    Motivation for Sales Career

    Unlimited income

    Time autonomy

    Recognition and power

    Personal satisfaction

    Selling Skills

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    Interpersonal skill

    Communication

    Organization

    Profiling clients and prospectingPlanning meetings in advance

    Presentation

    Product and service knowledge

    Information about companys products and services

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    3. Process/Methodology of my Study

    3. a. Procedure:

    The procedure followed, is enlisted below:

    Studying the topicDecision on objective needed to be work on i.e. conduct interview with unit

    manager and sales manager.

    Developing Survey instruments

    Getting questionnaire filled through interacting with different insurance company

    advisor.

    Finally analyzing the data of various areas and trying to study about variousinfluence factors such as behavior, which is important in sells.

    3. b. Process adopted:

    Gaining knowledge about the topic:

    Reading about the topic was the first step undertaken. This gave not only in depth

    knowledge about what is market trend in insurance but also proved useful while

    developing the questionnaire.

    Steps in the Development of the Survey Instruments

    The main instruments required for survey was a well-developed questionnaire. Thequestionnaire development took place in a series of steps as described below:

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    Research objectives been transformed intoinformation objectives.

    The appropriate data collection methods beendeterminedStep 2

    Step 3The information required by each objective is being

    ermined.

    Step 1

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    Page 13Sell insurance policy in effective way NMIMS

    Specific Questions/Scale Measurement format isdeveloped.

    The number of information needed is beingdetermined.

    Step 7

    Step 9Revise the questionnaire layout if needed.

    Step10

    Step 4

    Step 5Question/Scale Measurements been evaluated.

    The Questionnaire format been finalized.

    Step 8

    The questionnaire and layout been evaluated.

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    3.c. Survey:

    The survey is important tool as it helps in knowing the clear perception of people

    about how to sell effectively. The effective levels of the advisor regarding the saleof insurance product been observed through survey. It was very useful in knowing

    about what is effective way of selling insurance product.

    Referred to sell and marketing related books and insurance websites.

    3.d. Research Design:

    A two stage Research been conducted:

    Secondary Research:

    Collection of data from websites and books to understand the market trend and

    what is different between insurance and other product.

    Primary Research:

    A Primary Research been conducted:

    The questionnaire was prepared for the companies and following areas covered:

    Advisor profileSatisfaction level with the current Insurance Company on the basis of support

    (upper level) and returnImportant factor such as verbal and non-verbal language

    Perception of advisor and important of customer relationship management in

    insurance sale

    3.e. Sampling Plan:

    Elements:

    The target population of the study included the general population above the age of

    25 yrs

    Sampling design and sampling unit are as follows:

    Target population: Adults meeting qualifications-over 25 years, working class, and

    businessman in insurance field.

    Sampling frame- urban class in the Mumbai region

    Sample size: 24

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    Sampling unit: insurance advisor and unit manager.

    Through this we would focus on the following area;

    To identify critical factor (internal and external) which influence the sell of

    individual,

    How people sell insurance policy.

    To know about mindset of advisorTo analysis of advisor perception of the quality of sell, so that to take steps for

    effective sells strategy in insurance field.

    4. Data Collection

    4.a. Data Collection Plan:

    The first of Research consisted of secondary data search from the followingsources:

    Books

    Websites

    For the conclusive research, questionnaires been developed on basis of secondary

    data and interview from insurance personal to gather information on the research

    objective.

    We conducted a pilot study to test these questionnaires. In this sample of 10

    people picked up from the target population on convenience basis, as to determinethe limitation and deficiencies in the questionnaires.

    The final draft of the questionnaire (see Appendix) was then prepared on basis of

    the observations from the pilot study. These then finally filled by 24 consumers,

    for the conclusive study.

    4.b. Types of Primary Data collected:

    1) Demographic /Socioeconomic Characteristics:

    Demographic and socioeconomic characteristics sometimes called states ofbeing in that they represent the type of people. The factors on which we are

    working are age, sex and occupation. Here we have taken only insurance

    personnel, who are in insurance field and selling policy to other. Here income and

    experience was important.

    2) Attitudes/Opinions:

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    Through the questionnaire we have tried to get hold of individuals selling style,

    verbal and non-verbal language, and motivation, which is important to sell for

    insurance product. Attitude is an important notion in the marketing literature, since

    generally it is previewed that the attitudes are relating to the behavior of individual.

    3) Awareness/Knowledge:

    They are used in marketing research refers to what respondents do or do not know

    about the effective selling style.

    4) Motivation:

    Through questionnaire have tried to find the hidden need or want of an individual

    and have tried to find out that which factor increase moral or satisfaction of

    advisor.

    5) Behavior:

    Behavior concerns what subjects have done or are doing. Through made

    questionnaire we have tried to find out the behavior of the individuals regarding

    the selling style;

    Which type of policy you sell to client?

    How do you collect lead?

    Do you keep attention on client non-verbal response during sells meeting?Do you update yourself?

    Thus, it helps to draw a comparison between the selling style and the observedbehavior of the advisor.

    6) Obtaining the Primary Data:

    The data collection was primarily through communication. Communication

    involves questioning respondents to secure the desired information, using a data

    collection instrument called questionnaire. The questions were in writing and so

    were the responses.

    5. Data Interpretation and General Conclusion

    Respondent Profile

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    Advisor work in the insurance industry

    6

    14

    4

    ,

    ,

    ,

    ,

    ,

    (

    (

    (

    (

    less than 1 year 1 to 2 year 3 to 4 year Year

    No

    ofAdvisio

    Finding: - Advisors, who are working for different insurance company, have

    participated in this survey. There were three group of such type of advisor i.e. lessthan one-year experience, 1 to 2 year experience and 3 to 4 year experience.

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    Respondent profile (cont)

    6

    2

    4 4

    2 2 2 2

    0

    1

    2

    3

    4

    5

    6

    no of advisor

    less than 1 year 1 to 2 year 3 to 4 year

    experience

    Comprision between expereience and sell of policy

    Rs.10000 or 2 policy Rs.30000 or 5 policy Rs.60000 or 8 policy more than Rs.60000 or 10 policy

    Finding: - in this graph, it has been shown relationship between work experience

    and sell of policy (per month). It is seen that, after getting work experience of

    certain year, they sell a fixed amount or number of policy.

    Policy sell by advisor

    16%

    84%

    most popular sellable policy in market client need base policy

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    Finding: - 84% respondent votes come for client need base policy. They

    feel that if you sell policy according to client need, then you can survive in market

    in better way. Only 16% say that popular policy should be sell because it is human

    tendency that before buying policy, people get investigation about policy from

    their neighbors, friend and relative. If advisor sell him such type of policy,

    customer will feel more satisfaction. But it is not good way because after sometime customer feel cheated (due to not fulfillment of need), so to provide client

    need base policy is effective way of selling.

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    Lead generation method by advisor

    25.00%

    75.00%

    0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    cold calling relationship

    method

    Way to lead genaration by advisor

    Finding: -75% advisors have to say that relationship is good source of lead

    generation, only 25% advisor suggest that you can collect lead with the help of

    cold calling. Insurance is relationship business and people buy insurance due

    trustworthiness of advisor, if customer feel satisfaction then he will defiantly give

    suggestion to his friend and family about the advisor. But cold calling is hard wayto generate business because 1 out of 10 lead convert into business.

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    2

    6

    2

    8

    2

    4

    0

    1

    2

    3

    4

    5

    6

    7

    8

    no

    ofpeopl

    vary satisfied satisfied netural not satisfied

    Level

    Relationship between traing and satisfaction

    always update sometime (update) never update

    Finding: - It is find such people who do update himself, who can able to face stress

    more compression then such person who dont update himself. Secondly updated

    people feel more satisfaction from their business and other activity then other.

    Advisor who take participate in training or other program who feel satisfied from

    such person who dont take participation of such type of activity. Work satisfactiongive motivation and it give help to generate more business. With the help of such

    type of activity insurance company remove alteration type of problem also.

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    6

    2 2

    4 4 4

    2

    0

    1

    2

    3

    4

    5

    6

    no of people

    very important important not important

    Level

    Effect of sales manager role on sell

    Rs.10000 or 2 policy Rs.30000 or 5 policy Rs.60000 or 8 policy more than Rs.60000 or 10 polic

    Finding: - insurance is intangible product and advisor feel difficult to sale

    insurance product in starting phase. During that time sales manager roles are veryimportant in phenomena of motivation. It seems that most advisors leave insurance

    industry within 6 month of joining and this factor plays important role behind it.

    Above graph show, this factor also impact on performance, only 2 person out of

    24, feel that sales manager role is not important but when we see him performance,

    they are only selling Rs. 10000 or 2 policy in a month.

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    Important activities in sell

    Important activity

    4

    6

    14

    0 2 4 6 8 10 12 14 16

    speaking

    listening

    to give equal time onboth

    No of advisor

    Finding: - mostly people think that sales person mostly speak but not listen, due to

    this reason they fail at many point. But this thinking is changing; now they give

    attention on both (votes comes out 14 out of 24). Here 4 people are from such

    categories that dont participate in training programs. They dont know that

    listening is the key of selling and with the help of listing they can fulfill customer

    need.

    Non-verbal activity

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    24

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%100%

    % of advisor

    always

    no of advisor

    Attention on body language

    Finding: - 100% advisors say that they properly keep attention on clients body

    language, because it helps him in closing sales. According to client body language,

    advisor make strategy that in which type of product customer take interest and theypresent such type of product in front of him.

    Non-verbal activity (cont.)

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    24

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    % of advisor

    energetic

    response

    Advisor response, when client question

    Finding: - 100% advisors (24 out of 24) have to say that when customer ask

    question that time they feel energetic, because customer are taking interest in the

    product. Secondly it also show that advisor are active & confident in front of

    customer. It do very important role in sell.

    Decision taken by advisor

    25%

    75%

    planned way according to circumstances

    Finding: - This graph shows that what is important in sell flexible panning strategy

    or fixed planning strategy. 75% advisors have to say that they make decision

    according to circumstances or to adopt flexible planning strategy. We can not do

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    100% right in prediction pf human behavior and its decision, so we can not face it

    with the help of fixed planning strategy.

    CRM after sell

    2 to 5 times

    50%

    regularly

    50%

    2 to 5 times regularly

    Finding: - Insurance is long-term product so after sale service is important in it.Secondly insurance is relationship business and after some year advisor do more

    business but in less time due to it. It happen because mostly business come through

    existing customer and he give very less time to create new customer. This entirething is possible due to customer relationship management. In this survey 50% say

    they that they meet from their customer regularly and half say 2 to 5 times in a

    month.

    After how many meeting sale should be closed

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    6

    18

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    no of advisor

    first meeting 1 to 3 meeting

    Preception

    Average meeting in closing sale

    Finding: - 18 out of 24 means 75% advisor say that they close their sale within 1 to

    3 meeting. Otherwise they feel (about after 3rd meeting), such type of sell generally

    happen less probability to convert in sell. On the other hand, 25% advisors say that

    if you success in first meeting then success, otherwise probability of success to

    convert of sell will be very less.

    Important aspect in selling

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    Important in selling

    4

    12

    1

    8

    0

    2

    4

    6

    8

    10

    12

    14

    trust and l iking give satisfaction to

    client

    brand all

    no

    ofadviso

    Finding: - advisors feel that to give satisfaction to client is most important in sale

    (50% votes come). After that 1/3rd advisor feel that all three factor are important in

    sell. Only 5 advisors out of 24 say that trust and liking, and brand are also

    important in sell.

    Conclusion

    One of the skills used in Insurance Selling is the art of successfully persuading

    prospects or customers to buy products or services from which they can derive

    suitable benefits, thereby increasing their total satisfactions.

    Insurance is not bought, its sold. To sell insurance policy is tough work and its

    come into category of development selling. Agents feel tough due to following

    reason

    Less knowledge and training about product and company

    Intangible product

    Less interest from both sides (advisor and customer)Less motivation

    Competition from same companys advisor

    Delayed benefit to customer

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    Less return or people see as an investment tools

    The study started with introduction and review of literature including could

    contribute to a better sales performance. Salesmanship is not inherent, it is a skill,

    which acquire with the help of training means it can be learned and taught. In

    insurance field, salesmen require mastering in sell. The basic characteristicsidentified in the literature as common to successful salespersons are: empathy,

    enthusiasm, desire to grow, persistency, patience, trustworthiness, and self-

    confidence. Skills identified include interpersonal skill, communication,

    organizational, product, and service knowledge. Motivation plays a critical role in

    the success of a salesperson. Some of the motivating factors include financial

    freedom, time autonomy, need for recognition, power, and personal satisfaction.

    Lead generation is very important in Insurance because only insurance can be sold

    only to insurable people. So suspecting and prospecting is very important in this

    process. Three things are important in prospecting a) money (Includesaffordability and liquidity

    b) Authority (Means he/she is the decision maker) and c) need (Meanshe/she is the decision maker).

    Today product knowledge is necessary for advisor, but it is not very fruitful when

    customers also know about product. It seems that before buying policy, customer

    gather information about policy and particular insurance company. Somaster all theinsurance products and services including updates are must for advisor.

    Negotiation also helps in selling insurance policy. In this process advisor keep

    attention on verbal and non-verbal language of customer and try to create win-win

    situation. In this situation, there is a probability to generate business in further

    from the customer because in this condition customer feel satisfied and give

    persuade to other also. In negotiation advisor can be used cross selling and

    alternative. Active listing is important part of negotiation. In selling of insurance

    policy advisor speak less and ask open-ended question from customer and try to

    find whats customer financial need. From the help of successful negotiation,

    advisor stands on client expectation. Once they trust advisor, then they do business

    with him, and many will also refer him.

    Customers really buy from advisor

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    The following framework explains the model of this study. The actions and

    motivation have a reciprocating influence on each other. Advisor with more

    positive results become successful in their career as life insurance advisor;

    ineffective advisor will have a deficiency in the process and thus choose to leave

    the business.

    Essential attribute for successful selling in life Insurance

    Page 30Sell insurance policy in effective way NMIMS

    IdeaKnowledgeAdvisor

    Skill

    Action-Building Trust-Education Customer

    Motivation-Entrepreneurship

    Skill-Managing Selling Process

    -Knowledge Management

    -Effective Communication

    SalesPerformance

    High

    Low

    +

    _

    SuccessfulCarrier

    ExitBusiness

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    Annexure-1

    Questionnaire

    Respected sir/madam,

    I am Abhishek Roy. I am student of Narsee Monjee Institute of Management.

    I am doing a project How to sell Insurance Policy (Life) in effective

    way. Information provided by you will be kept confidential.

    Regards,

    Abhishek

    E-Mail: ______________________________________ Age

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    Phone No-

    Occupation: 1. Service 2. Business .3 Self employed

    4.Retired

    Income category: a. 2 to 3Lac /p.a. b. 3 to 5 Lac/p. a.

    c. 5 to 7Lac/p. a

    d. 7 to 10Lac /p.a.

    e. Above 10Lac /p.a.

    1. For how many years you are in insurance industry?

    1.a. less than 1-year 1.b. 1 to 2 year

    1.c. 3 to 4 years 1.d. 4 to 6 years1.e. above 6 years

    2. How many policies you sell in a month?

    2.a. Rs. 10000 premium or 2 policies in a month

    2.b. Rs. 30000 premium or 5 policies in a month

    2.c. Rs. 60000 premium or 8 policies in a month

    2.d. Rs. 80000 premium or 10 policies in a month

    2.e more than Rs. 1 lakhs & 10 policies in a month

    3. Which type of policy you sell to client?

    3.a. most sellable policy

    3.b. Policy, which gives more commission

    3.c. client need based policy

    3.c. any other (if any please specify)

    4. How do you collect your lead?4.a. purchase from agency 4.b. blind call

    4.c. given by company 4.d. relationship

    5. Do you participate in training program?

    5.a. always 5.b. sometime

    5.c. rarely 5.d. never

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    6. Are you satisfied from your business?

    6.a very satisfied 6.b. satisfied

    6.c. neutral 6.d. not satisfied

    7. What is the role of your sells manager in your sells?

    7.a very important 7.b. important

    7.c. not important 7.d. nothing

    8. During the time of meeting with client what do you do more?

    8.a. speaking 8.b. listening

    8.c. to give equal time on both. 8.d. dont know

    9. When client ask question, you feel

    9.a. energetic 9.b. bore9.c. irritating 9.d. over enthustic

    10. Do you give attention on clients body language?

    10.a. always 10.b. some time

    10.c. rarely 10.c. never

    11.You close your sell with in (average)

    11.a. first meeting 11.b. 1 to 3 meeting

    11.c. 1 to 6 meeting 11.d. more then 6 meeting

    12.You take your decision,

    12.a. in planned way 12.b. according to circumstances

    13.After sell you meet your client within a year,

    13.a. one time 13.b. 2 to 5 times

    13.c. regularly 13.d. never

    14.What is important in selling,

    14.a. trust & liking 14.b. brand

    14.c. give satisfaction to client 14.d. all

    15.If you give rank for the following, what will be your ranking in

    insurance selling,

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    1= very important, 2= important, 3= not very important, 4= not important

    5= unnecessary

    Listen

    Body Language

    RelationshipEmotion

    Product knowledge

    16. Please give suggestion to sell insurance in effective way.

    ..

    Place:.

    Date:. (Signature)

    (Thank you for your co-operation)

    Bibliography-

    Books; Marketing Research G.N Bajpai, Jyoti Navare, The Marketing of Insurance, Delhi,

    AbhinavPublishing Industries Pvt. Ltd, 1996

    Kotler, Keller, Marketing Management., Delhi, DorlingKindersley (India) Pvt.

    Ltd., 2006Sales Management & Customer Relationship Management

    Class Notes (NMIMS)

    Web site; www.google.com www.wikipedia.com www.marketresearch.com www.irda.org https://www.amazines.com/selling_skills_related.html

    Page 34Sell insurance policy in effective way NMIMS

    http://www.google.com/http://www.wikipedia.com/http://www.marketresearch.com/http://www.irda.org/https://www.amazines.com/selling_skills_related.htmlhttp://www.google.com/http://www.wikipedia.com/http://www.marketresearch.com/http://www.irda.org/https://www.amazines.com/selling_skills_related.html
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    http://www.insurancejournal.com/magazines/east/2006/08/21/features/72338.htm http://www.googobits.com/articles/p2-2632-ways-for-insurance-agents-to-sell-

    insurance- without-coldcalling.html

    http://www.insurancejournal.com/magazines/east/2006/08/21/features/72338.htmhttp://www.googobits.com/articles/p2-2632-ways-for-insurance-agents-to-sell-insurance-http://www.insurancejournal.com/magazines/east/2006/08/21/features/72338.htmhttp://www.googobits.com/articles/p2-2632-ways-for-insurance-agents-to-sell-insurance-

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