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Dear Manufacturing Executive: Techgen Media Group LLC, the publisher of Fab Shop Magazine Direct, in conjunction with the Laser Institute of America (LIA), is proud to introduce Shop Floor Lasers, an e-magazine centered on turnkey laser systems. With an editorial mission to inform executives within fabrication shops, machine shops, stampers, OEMs and metal service centers, Shop Floor Lasers will publish practical, how-to information written by the top laser experts in the industry. This new publication will cover the range of laser-cutting, marking and welding technologies, including CO2, fiber, disk, YAG and diode lasers, plus the software and automation that make them productive. As laser technologies evolve, their ability to cut ever-thicker metals at higher speeds continues. No longer limited to cutting sheet metal at thicknesses of one half inch or less, lasers are now being used to cut metals of different types and thicknesses, which was unthinkable just a short time ago. This evolution presents the customer with more pre-purchase options to consider than ever before. To simplify the process of purchasing a laser for the first time, editorial content will address the questions that potential buyers must ask themselves. What are the costs of operation, like gases and electricity? Does fiber or CO2 provide the most flexibility? And what are the limitations for each? Evaluating vendor software and automation, along with service provided, are major considerations. Shop Floor Lasers will e-mail on September 1st, 2014, then bi-monthly in 2015, to the personal addresses of 60,000 executives at fabrication shops, machine shops, OEMs, stampers and metal service centers, in both the U.S. and Canada, which means that advertising separately in both U.S. and Canadian print publications to reach your customer base is no longer necessary. Furthermore, of the 60,000 decision makers who will receive Shop Floor Lasers, more than 18,300 currently own and operate lasers. That means that the remaining 41,000-plus are your best potential customers. As an e-magazine, Shop Floor Lasers offers the ability to pre-sell the reader through the use of embedded video in advertisements. When a reader clicks on your URL or video, their e-mail is captured and sent to you, enabling sales to follow up with a qualified lead. This allows you to measure your ROI and make adjustments accordingly. Fact is, you are still branding your product while also actively selling its features through the use of video. In addition to facilitating exposure to an engaged audience, Shop Floor Lasers provides pre-show coverage for the industry’s three major events: IMTS, Fabtech Atlanta and Lasers in Manufacturing. Our “Triple Show Issue” closes for space reservations on June 27, 2014, so be sure to mark your calendars. To learn more about the opportunities that Shop Floor Lasers will bring to the industry, feel free to review our media kit. After doing so, please contact us with any questions you may have. Yours Truly, Alan Berg Shop Floor Lasers www.shopfloorlasers.com 732.995.6072 Publisher Justin Stivers email: jstivers@shopfloorlasers.com Sales Alan Berg, Advertising Sales phone: 732.995.6072 email: aberg@shopfloorlasers.com Editorial Ed Huntress, Editorial Director Techgen Media Group LLC phone: 732.239.8499 email: ehuntress@shopfloorlasers.com Abbe Miller, Editor phone: 847.749.6956 email: amiller@shopfloorlasers.com Geoff Giordano, Editor email: ggiordano@shopfloorlasers.com Colin Carlu, Associate Editor email: ccarlu@shopfloorlasers.com Shop Floor Lasers PO Box 516 Plainsboro, NJ 08536 SHOP FLOOR LASERS 2014/15 SHOP FLOOR LASERS 14/15 – CONTACT INFORMATION Reaching 60,000+ Metalworking Executives CO2 FIBER DIODE COMBINATION MACHINES LASER WELDING SOFTWARE LASER MARKING shopfloorlasers.com 2014-2015 MEDIA KIT Reach Target Engage
