Sales and Marketing in Travel - Europe Summit

Jared SalterEmail: [email protected]

Blog: blog.joobili.comTwitterID: @joobili

Sales and Marketing in Travel Europe Summit 2009

2000 2002 2004 2006 2008 2010

What? Who? When?

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2000 2002 2004 2006 2008 2010

What? Who? When?

Which question(s) is your content answering?

2000 2002 2004 2006 2008 2010

What? Who? When?

Static

Info

Type

Result

Static Content

2000 2002 2004 2006 2008 2010

What? Who? When?

Social

Trust

Social Content

Type

Result

Social Content

2000 2002 2004 2006 2008 2010

What? Who? When?

Time-Sensitive

Urgency

Timely Content

Type

Result

12 Travel Searches

Before the first purchase, on average:

22 Travel Websites

29 Days

Timely Content

Source: Google Travel, 2009

85% of online travelers search before deciding

where to go.

Source: Frommers Unlimited- eDigital Research

Timely Content

Timely ContentFactors in Destination Selection

Static content is the foundation > Info/SEO

Summary

Websites need friends > Trust

Content needs an expiration date > Conversions

Thank You

Web: www.joobili.com

Email: [email protected]

Blog: blog.joobili.com

TwitterID: @joobili

Date post:	03-Jul-2015
Category:	Travel
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