Sales and Marketing Quick Reference Card

Quick Reference Card

Fourquadrant.com/Marketing-Resource-Blog

Sales and Marketing Quick Reference Card

Sales and Marketing Quick Reference Card

For Inside Sales Reps

Inside Sales Reps, Sales Development Reps and Business Development Reps – i.e. the folks that make outbound calls and receive inbound calls. The QRC is not a complete call script but it serves to get everyone on the same page by providing consistent messaging that supports the brand, the value proposition and the core differentiation of the solution.

For ISRs, SDRs, & BDRs

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Demand Generation & Demand Management

The Demand Generation and Demand Management Teams – they should use the QRC as the “source code” for targeting and messaging in all lead generation programs and lead follow-up initiatives. For instance, Ideal Contacts will drive list buys, Ideal project Scenarios, the benefits delivered and discovery questions are copy that can be used on the website, in emails, landing pages and some of the topics could support a whitepaper, webinar or blog posts.

For Demand Generation & Management

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Sales and Marketing Quick Reference Card

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Fourquadrant.com/Marketing-Resource-Blog